Google’s March 30th developer changes mean NO MORE CALL TO ACTIONS.
You cannot write, download, play, get now, install, start game, etc. You cannot call to action the visitor to click, they must make the decision to click on their own, this is the new master plan to increase ‘user experience’
Here is example of a disapproved ad. The reason is the button that says Download (Descargar). It’s not animated, its branded, so its clearly the button.