, How to increase your ROI and save your ad budget on Google Display Network

How to increase your ROI and save your ad budget on Google Display Network

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Every pro GDN advertiser knows that mobile and desktop are never going to convert the same way. That’s why its super important to block as much as possible right from the start on your campaigns intended for desktop only.

To do this, you need to apply a -100% decrease mobile bid adjustment under the Settings > Devices tab on a campaign level.

Secondly, you want to click Display Network>Placements tab, and add in under campaign level exclusions for placements: adsenseformobileapps.com
That’s the two most important steps; but we’re not done yet – if we really want to maximize our ROI, and minimize wasting our ad budgets there’s one more step which is a must.

These are the SITE CATEGORY EXCLUSIONS

You want to click on a campaign, then DISPLAY NETWORK > +TARGETING TAB > Campaign Exclusions > Site Category Options and exclude:

Gambling, in game, gMob app non-interstitial, error pages, and parked domains.

This is what it will look like after you are done:

, How to increase your ROI and save your ad budget on Google Display Network

Share this post and enter to win 1 on 1 consulting worth $2000!

, How to increase your ROI and save your ad budget on Google Display Network

iAmAttila is a serial entrepeneur that started performance affiliate marketing in 2008 building and ranking sites. After the google humminbird update made SEO ranking way harder he switched to paid advertising in 2012. Ever since switching to paid ads, he has spent over 8 figures in ad spend promoting a variety of verticals and adapting to new changes and challenges as they come up. on iAmAttila.com, the blog he shares up to date information, tips and tricks that work and helps readers learn about new affiliate marketing opportunities. When he's not busy working (although he works 12-14 hours each day) he enjoys traveling with his family, playing with his dogs, BBQ, movies and learning new stuff.

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