, List of 400 Mobile Ad Networks sorted by Country

List of 400 Mobile Ad Networks sorted by Country

, List of 400 Mobile Ad Networks sorted by Country

Here is a mega list of mobile ad networks, ¬†it was compiled by I don’t know who, but I decided to share because it has one very useful aspect – whoever made the list organized it by country, so if you are looking to buy country specific traffic – this way you can find some great sources easily. ¬†Enjoy!

1. 140Proof US/International www.140proof.com
2. 3cInteractive US/International www.3cinteractive.com
3. 4Info US/International www.4info.com
4. 4Mads US/International www.4mads.com
5. 4th Screen UK/ www.4th-screen.com
6. 5th Finger AU US/International www.5thfinger.com
7. 888 Media UK www.888media.net
8. 980 Media US/International www.980media.com
9. amobee US/UK/Singapore/Israel/Argentina www.amobee.com
10. Aarki US/International www.aarki.com
11. Acento Hispano US/International www.acento.com
12. Ad Dash US/International www.addash.co
13. Ad Triple Spain www.adtriple.es
14. Ad4Screen France www.ad4screen.com
15. Adblade US/International www.adblade.com
16. AdChina China www.adchina.com
17. Adcito US/International www.adcito.com
18. AdClickAfrica South Africa www.adclickafrica.com
19. Adclix US/ www.adclix.org
20. AdColony US/International www.adcolony.com
21. Addictive Mobility Canada www.addictivemobility.com
22. Adduplex Lithuania www.adduplex.com
23. AdFalcon UAE/Jordan www.adfalcon.com
24. Adfonic UK/ www.adfonic.com
25. Adforce Ireland www.adforce.ie
26. AdFortel Netherlands www.adfortel.com
27. Adfrap US/International www.twitter.com/Adfrap
28. Adgorithms Israel www.adgorithms.com
29. Adgoi India www.adgoi.com
30. AdGroups US/International www.adgroups.net
31. Adinch US/International www.adinch.com
32. AdiQuity India/Singapore www.adiquity.com
33. Aditic France/Spain/Singapore www.aditic.com
34. Adjuggler US/International www.adjuggler.com
35. Admagnet India www.admagnet.com
36. adMarketplace US/International www.admarketplace.com
37. AdMarvel US/International www.admarvel.com
38. Admeld US/UK/Germany/Canada www.admeld.com
39. AdMetrics Media UK/Sweden www.admetricsmedia.com
40. Admob US/International www.admob.com
41. Admobile US/International www.admobile.com
42. AdModa UK www.admoda.com
43. Adnection US/International www.adnection.com
44. AdNetwork.net Argentina/Brazil/UK www.adnetwork.net
45. Adorika Brazil www.adorika.com
46. Adprime Media US/International www.adprimemedia.com
47. AdQuota Nordic Denmark www.adquota.com
48. Adrose India www.adrose.com
49. adscale Germany www.adscale.de
50. Adsmobi US/UK/Singapore www.adsmobi.com
51. Adsolutions.yp.com ( AT & T Adv) US/International www.adsolutions.yp.com
52. AdStars (Indonesia) Indonesia www.adstars.co.id
53. Adtech US/International www.adtech.com
54. AdTheorent US/International www.adtheorent.com
55. Adtruth Device Recognition US/International www.adtruth.com
56. AdTwirl UK/Ukraine www.adtwirl.com
57. AdultModa UK/International www.adultmoda.com
58. advertising.apple.com US/International www.advertising.apple.com
59. Advertising.com US/International www.advertising.com
60. AdWhirl International https:www.adwhirl.com
61. Adwords.revmob.com Revmob Brazil www.adwords.revmob.com
62. Adyuz Spain www.adyuz.com
63. AdZouk Middle East & Asia www.adzouk.com
64. Affiliate Trading US/International www.affiliatetrading.net
65. AirAd China www.airad.com
66. AirPush US/International www.airpush.com
67. Alcance Media Spain www.alcancemg.com
68. All-Star Media Group US/International www.allstarmediagroup.com
69. Aloqa Germany www.aloqa.com
70. Amaze Mobile Hong Kong www.amazemobilemedia.com
71. Amobee US/International www.amobee.com
72. Andinto Spain www.andinto.com
73. AOL Advertising US/International www.advertising.aol.com
74. App Promo US/International www.app-promo.com
75. App Rebates US/International www.apprebates.com
76. App Redeem US/International www.appredeem.com
77. App TV Israel www.apptv.com
78. Appbrain Switzerland www.appbrain.com
79. Appdog International www.appdog.com
80. Appflood US/International www.appflood.com
81. Appia US/International www.appia.com
82. Appington US/International www.twitter.com/appington
83. Applift Germany www.applift.com
84. Applifier Finland www.applifier.com
85. Appnext Israel www.appnext.com
86. AppNexus Platform US/International www.appnexus.com
87. Appolicious US/International www.appolicious.com
88. ApproStar US/International www.approstar.com
89. Apprupt Germany www.apprupt.com
90. Appsnack US/International www.appsnack.com
91. Apptera US/International www.apptera.com
92. Appucino India www.appucino.com
93. Appular US/International www.appular.com
94. B4PSAds US/International www.b4psads.com
95. BC Media Group US/International www.bcmediagroup.com
96. BIMLocal US/International www.bimlocal.com
97. Bingadvertising.microsoft.com US/International www.advertising.microsoft.com/mobile
98. Blu Trumpet US/Canada/International www.blutrumpet.com
99. BlueCava US/International www.bluecava.com
100. Branovate US/International www.branovate.com
101. Brick & Mobile US/International www.brickandmobile.com
102. Broker.to Hong Kong www.broker.to
103. Burst Media US/UK/International www.burstmedia.com
104. Burst SMS Australia www.burstsms.com.au
105. Burstly US/International www.burstly.com
106. Buzzcity Singapore www.buzzcity.com
107. Buysellads US/International www.buysellads.com
108. Bypass Japan Japan www.bypass.jp
109. Call Loop US/International www.callloop.com
110. Callfire US/International www.callfire.com
111. casee China www.casee.cn
112. Celltick UK/International www.celltick.com
113. Celtra US/International www.celtra.com
114. ChartBoost US/International www.chartboost.com
115. Chitika US/International www.chitika.com
116. CityGrid Media US/International www.citygrid.com
117. Clash Mobile US/International www.clashmobile.com
118. Click Attack Switzerland www.clickattack.com
119. ClickaTell US/South Africa www.clickatell.in
120. Contnet Germany www.contnet.de
121. ComboApp US/Canada/International www.comboapp.com
122. CoreTalk US/International www.coretalk.co
123. CPX Moversa Mobile US/International www.moversa.com
124. Crave + Lamb UK/International www.craveandlamb.com
125. Creafi Online Media Denmark/International www.creafi.com
126. Crisp US/Singapore www.crispmedia.com
127. Crisp Wireless US/Singapore www.crispwireless.com
128. Cytech LTD Greece www.cytech.gr
129. DataXU US/International www.dataxu.com
130. Dean Media Group US/International www.deanmediagroup.com
131. Dedicated Media US/International www.dedicatedmedia.com
132. Definiti Media Israel www.definitimedia.com
133. Device Atlas Ireland www.deviceatlas.com
134. Digital Advert France www.digital-advert.com
135. Distimo Netherlands www.distimo.com
136. Dmol Media Network Spain www.dmolmn.com
137. DoubleClick US/International www.google.co.in/doubleclick
138. Drawbridge US/International www.drawbrid.ge
139. dsnrmg.com Israel www.dsnrmg.com
140. eClickZ US/International www.eclickz.com
141. egsmedia.com France www.egsmedia.com
142. eHealthcare Solutions US/International www.ehealthcaresolutions.com
143. EngageBDR US/International www.engagebdr.com
144. Enrich UK/ www.enrichmobile.com
145. Epom Market Poland/UK/Ukraine www.epom.com
146. Ero Advertising Netherlands www.ero-advertising.com
147. ExoClick Mobile Spain www.exoclick.com
148. Ez Texting US/International www.eztexting.com
149. Facebook mobile Ad International www.facebook.com/advertising
150. Fiksu US/International www.fiksu.com
151. Flurry US/International www.flurry.com
152. Gay Ad Network US/International www.gayadnetwork.com
153. Gigafone Singapore/Russia www.gigafone.com
154. Go2Mobi Canada www.go2mobi.com
155. GoldSpot Media US/International www.goldspotmedia.com
156. Google Mobile Ads International www.google.co.in/ads/mobile
157. Advine South Africa www.advine.co.za
158. Greystripe Mobile US/International www.greystripe.com
159. group.yoc.com Germany www.group.yoc.com
160. GTS Mobi Adult US/International www.gtsmobi.com
161. gujmedia.com Germany www.gujmedia.com
162. Guppy Media US/International www.guppymedia.com
163. Hands Brazil www.hands.com.br
164. Heywire US/International www.heywire.com
165. Human Demand US/International www.humandemand.com
166. Hunt Mobile Ads Argentina/Hispanic www.huntmads.com
167. iLoop mobile US/International www.iloopmobile.com
168. iMim Mobile US/International www.imimobile.com
169. Imatmobile US/International www.imatmobile.com
170. Impact Mobile US/International www.impactmobile.com
171. InMobi Singapore/International www.inmobi.com
172. Inneractive Israel www.inner-active.com
173. Interactivemedia.net Germany www.interactivemedia.net
174. Integrate South Africa www.integrat.co.za
175. Internet Advt Bureau (IAB) UK www.iabuk.net
176. Ip deutschland Germany www.ip-deutschland.de
177. inuvi.com US/International www.inuvi.com
178. Ivy Pixel US/International www.ivypixel.com
179. J&M Infinity Global US/International www.jaminfinity.tk/network
180. JA.TXT US/International www.jatxt.com
181. Jampp Argentina/Hispanic www.jampp.com
182. Jiwire US/International www.jiwire.com
183. Juice Mobile Canada Canada www.juicemobile.org
184. JuicyAds US/International www.juicyads.com
185. julu China www.julumobile.com
186. July Systems US/India www.julysystems.com
187. Jumptap US/International www.jumptap.com
188. Juniper Mobile US/International www.juniper.net
189. Kargo US/International www.kargo.com
190. Keynote Device Anywhere US/International www.keynotedeviceanywhere.com
191. Kissmyads Germany www.kissmyads.com
192. Kiip US/International www.kiip.me
193. Klikmedia Indonesia www.klikmedia.net
194. Komli India www.komli.com
195. Kontera Mobile US/International www.kontera.com
196. Leadbolt US/International www.leadbolt.com
197. LeanMarket US/International www.lean.com
198. Lifestreet Media US/International www.lifestreetmedia.com
199. lijit US/International www.lijit.com
200. Linkstorm US/International www.linkstorms.com
201. Local Mantra US/International www.localmantra.com
202. LocalMediaBuying.com US/International www.localmediabuying.com
203. loganmedia.mobi Argentina/Hispanic www.loganmedia.mobi
204. LoopMe Media UK/International www.loopme.biz
205. Lucidmedia US/International www.lucidmedia.com
206. Lumata UK www.lumata.com
207. Lunar Ads US/International www.lunarads.com
208. Mad Adz US/International www.madadsmedia.com
209. Maddict LebanonDubai www.maddict.net
210. Madhouse China www.madhouse.cn
211. Mads NetherlandsUK/ www.mads.com
212. mAdserve Austria/US www.madserve.org
213. Madvertise Germany www.madvertise.com
214. Maple Farm Media US/International www.maplefarmmedia.com
215. Marchex US/International www.marchex.com
216. Marimedia Israel www.marimedia.net
217. MarketTron US/International www.marketron.com
218. Matomy Mobile IsraelUS/Spain www.matomy.com
219. MauDau Israel http://mng.maudau.com
220. MdotM US/International www.mdotm.com
221. Media Armor US/International www.mediaarmor.com
222. media.net US/India www.media.net
223. MediaBrix US/International www.mediabrix.com
224. Medialets US/International www.medialets.com
225. Mediamath US/International www.mediamath.com
226. Mediamind US/International www.mediamind.com
227. MediaShakers Israel/US/Switzerland/Cyprus www.mediashakers.com
228. Mediba Ad Japan Japan www.mediba.jp
229. Medio US/International www.medio.com
230. Metaps Japan/Singapore www.metaps.com
231. Metaresolver US/International www.metaresolver.com
232. Millenial Media US/International www.millennialmedia.com
233. Mind Me US/International www.mindmemobile.com
234. mkMob Jamaica www.mkmob.com
235. mMedia International www.mmedia.com
236. MoaDNET US/International www.moadnet.com
237. Mobaloo Spain www.mobaloo.com
238. Mobclix US/International www.mobclix.com
239. Mobday US/International www.mobday.com
240. Mobfox UK www.mobfox.com
241. Mobgold US/International www.mobgold.com
242. MobHero US/India www.mobhero.com
243. MobiAdz India www.mobiadz.com
244. Mobileactive US/International www.mobileactive.com
245. Mobclix US/International www.mobclix.com
246. Mobicow.com Canada www.mobicow.com
247. Mobilda US/International www.mobilda.com
248. Mobileadvertisinghub US/International www.mobileadvertisinghub.com
249. Mobile Ent Reports US/International www.mobile-ent.biz
250. Mobile Mktg Assn US/International www.mmaglobal.com
251. Mobile Messenger US/International www.mobilemessenger.com
252. Mobile Posse US/International www.mobileposse.com
253. Mobile Storm US/International www.mobilestorm.com
254. Mobile Theory US/International www.mobiletheory.com
255. Mobile With SMS US/International www.mobilewithsms.net
256. Mobilefuse US/International www.mobilefuse.nu
257. Mobilike Turkey www.mobilike.com
258. Mobisolv India www.mobisolv.com
259. MobiThinking Ireland www.mobithinking.com
260. Mobivity US/International www.mobivity.com
261. Mobixell US/International www.mobixell.com
262. Moblin Israel www.moblin.com
263. Mobstac US/International www.mobstac.com
264. MobPartner France www.mobpartner.com
265. Mobsta UK www.mobsta.co.UK
266. MobYD Portugal www.mobyd.com
267. MobyT Messaging US/International www.mobyt.com
268. Mocean US/International www.moceanmobile.com
269. MoGreet US/International www.mogreet.com
270. Mojiva US/International www.mojiva.com
271. Monetize More US/International www.monetizemore.com
272. Moolah Media US/International www.moolahmedia.com
273. Mopub US/International www.mopub.com
274. Motricity US/International www.motricity.com
275. Motrixi US/International www.motrixi.com
276. Moversa US/International www.moversa.com
277. Myscreen International www.myscreen.com
278. NeoPowerAd Italy www.neopowerad.com
279. Netsize France www.netsize.in
280. Nexage US/International www.nexage.com
281. Noqoush Middle East www.noqoush.com
282. Offerfusion US/International www.offerfusion.com
283. Olive Media Canada Canada www.olivemedia.ca
284. OnMOBi US/International www.on-mobi.com
285. OnMobile Global US/International www.onmobile.com
286. OnTheMob Israel www.onthemob.com
287. Open Market US/Australia www.openmarket.com
288. OpenX US/International www.openx.com
289. Opera Mobile Ads US/International http://business.opera.com/partners/mobile
290. Orange Ad Network UK www.orangeadvertisingnetwork.com
291. Otair US/International http://sms.otair.com/
292. OutThere Media US/Austria/Singapore www.out-there-media.com
293. Ovivo Mobile UK www.ovivomobile.com
294. Panacea Mobile South Africa www.panaceamobile.com
295. Papaya Mobile US/International www.papayamobile.com
296. Phizzle US/International www.phizzle.com
297. Phluant US/International www.phluant.com
298. Phone Arena US/International www.phonearena.com
299. Placeplay US/International www.placeplay.com
300. PlayHaven US/International www.playhaven.com
301. Plethora Mobile US/International www.plethoramobile.com
302. Plus 7 Middle East www.plus7.me
303. PointRoll Mobile US/International www.pointroll.com
304. Political Ad Network US/International www.politads.com
305. Pontiflex US/International www.pontiflex.com
306. Prime Place Nokia US/International www.here.com/primeplaces
307. Pro Texting US/International www.protexting.com
308. PropellerAds UK www.propellerads.com
309. Pubmatic US/International www.pubmatic.com
310. Puca Ireland www.puca.com
311. Quake Marketing US/International www.quakemarketing.com
312. Quantcast Mobile US/International
313. Quantol UK www.quantol.com
314. Radium One US/International www.radiumone.com
315. Redmas Hispanic US/Argentina/Hispanic www.redmas.com
316. Reporo UK www.reporo.com
317. Rhythm Media US/International www.rhythmnewmedia.com
318. RightMedia US/International www.rightmedia.com
319. Rocket Fuel US/International www.rocketfuel.com
320. Rovio Finland www.rovio.com
321. Rubicon US/International www.rubiconproject.com
322. Scientia Mobile US/International www.scientiamobile.com
323. Think Near US www.thinknear.com
324. SellAring Israel www.sellaring.com
325. SendDroid US/International www.senddroid.com
326. Sense Networks US/International www.sensenetworks.com
327. SessionM US/International www.sessionm.com
328. Signal HQ US/International www.signalhq.com
329. Simple Texting US www.simpletexting.com
330. Simply Cast SMS US www.simplycast.com
331. Slick Text US www.slicktext.com
332. Smaato Mobile US/Germany/Singapore www.smaato.com
333. Smart Device Media US/International www.smartdevicemedia.com
334. Smobiad Hungary www.smobiad.com
335. Smowtion US/International www.smowtion.com
336. SMS Central Australia www.smscentral.com.au
337. Snap Giant US/International www.snapgiant.com
338. Sofialys France/Singapore/Mexico www.sofialys.com
339. SponsorMob Germany www.sponsormob.com
340. Sponsorpay Germany/International www.sponsorpay.com
341. Spoton.in India www.spoton.in
342. Star Advertising International www.star-advertising.com
343. StartApp US/International www.startapp.com
344. Strike Ad US/International www.strikead.com
345. Strike Iron US/International www.strikeiron.com
346. Tap For Tap Canada www.tapfortap.com
347. Tapgage Canada www.tapgage.com
348. TapGen US/ www.tapgen.com
349. Tapit US/International www.tapit.com
350. TapJoy US/International www.tapjoy.com
351. TapSense US/International www.tapsense.com
352. TapTap Spain Spain www.taptapspain.com
353. Taptica Israel www.taptica.com
354. TargetSpot US/International www.targetspot.com
355. Tatango US/International www.tatango.com
356. Text Local UK www.textlocal.com
357. Text Magic UK www.textmagic.com
358. Text Marketer UK www.textmarketer.co.UK
359. ThirdScreenMedia Australia www.thirdscreen.com.au
360. ThumbTribe Mobile South Africa www.thumbtribe.co.za
361. Tiger Text US/International www.tigertext.com
362. TLV Media Israel www.tlvmedia.com
363. TMS Factory Philippines www.tmsfactory.com
364. Todacell UK/US/Israel www.todacell.com
365. TouchAds US/International www.touchads.com
366. TradeMob US/International www.trademob.com
367. Traffic Junky Canada/US www.trafficjunky.net
368. Trafficholder Netherlands www.trafficholder.com
369. Tremor Video US/International www.tremorvideo.com
370. Trumpia US/International www.trumpia.com
371. Turn Mobile US/International www.turn.com
372. Twilio US/international www.twilio.com
373. Twinpine Africa Nigeria www.twinpinenetwork.com
374. TXT Impact US/International www.txtimpact.com
375. TXTNation UK www.txtnation.com
376. UberMedia US/International www.ubermedia.com
377. Unanimis UK www.unanimis.co.UK
378. Unkasoft Spain www.unkasoft.com
379. Unruly US/International www.unrulymedia.com
380. UpSNAP US/International www.upsnap.com
381. Urbanity Media US/International www.urbanityadnetwork.com
382. ValueClick Media US/International www.valueclickmedia.com
383. Vdopia US/International www.vdopia.com
384. Velti US/International www.velti.com
385. Verve Mobile US/International www.vervemobile.com
386. w2mobile UK www.w2mobile.com
387. w3i ( Nativex) US/International www.w3i.com
388. WapStart RUS/sia Russia www.wapstart.ru
389. Warply International www.warp.ly
390. wda.com US/International www.wda.com
391. WebAds Int UK www.webads.co.UK
392. Webmedia Israel www.wmadv.com
393. Webmoblink LATAM & US/ Hispanic www.webmoblink.com
394. Where Apps US/International www.whereapps.com
395. Widespace Sweden www.widespace.com
396. WikiZio US/International https://twitter.com/WikiZioAds
397. Ebay Advertising US/International www.ebayadvertising.com
398. xAd US/International www.xad.com
399. Xapads India www.xapads.com
400. Xius.com US/India www.xius.com
401. Supersonic.com – www.supersonic.com

What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?

, List of 400 Mobile Ad Networks sorted by Country

What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?

Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).

So, while the recent media excitement over mobile ad networks (post Google’s plan to acquire AdMob, in November 2009) is welcome, the speculation over which mobile ad network is biggest is counter-productive.

  • First, no one really knows what ad network is biggest (as research operations such as IDC or Nielson will tell you). The only way to tell is by revenue and (unlike car manufacturers) no network reveals revenue data. Any figures you read about market share or revenue are estimates, if not pure guesswork. (We‚Äôll explain later why working out market share is almost as tricky as alchemy).
  • Second, mobile ad networks are not created alike. Advertisers, publishers (and, for that matter, investors) should choose a network based on its suitability. Networks have different business models, geographical coverage, publishers/advertisers on the network, targeting capability, pricing, sales model etc ‚Äď all much more important considerations for a potential advertiser or publisher than guestimates about market share.

Analyzing the data submitted by the 14 networks (so far) profiled in The mobiThinking guide to mobile advertising networks suggests 10 considerations that are more important than revenue.



Questions advertisers should ask when choosing an ad network:

1) Where do you want to advertise?
Each network allows you to target ads at particular countries on their network. As most networks are heavily focused on just a few markets, it helps to know what proportion of their business is in your target country (but only some will share this information).
Primary markets for mobile networks (where available includes the proportion of the network’s revenue or impressions coming from that country):
USA: Millennial Media (85 percent), Jumptap (75 percent), AdMob (49 percent), Quattro Wireless (majority of business), Advertising.com/AOL (majority of business), Nokia Interactive Advertising (primary market), Google,Microsoft Mobile Advertising, Admoda, Adultmoda, BuzzCity (5 percent).
Europe: (check profiles for countries covered) Admoda, Adultmoda, YOC Group, AdMob (13 percent), InMobi (14 percent), Jumptap, Microsoft, Nokia, Google.
UK: YOC (50 percent), Admoda, Adultmoda, AdMob (4 percent), BuzzCity (5 percent), AOL, Microsoft.
Asia: (check profiles for countries covered) BuzzCity, InMobi (55 percent), Pudding Media, AdMob (22.5), Nokia, Google.
China: Madhouse (100 percent).
India: InMobi, BuzzCity (8 percent), AdMob (6 percent), Nokia.
Indonesia: BuzzCity (32 percent), InMobi, AdMob (4 percent).
Africa: (check profiles for countries covered) BuzzCity, InMobi (18 percent), AdMob (5 percent), Admoda, Adultmoda, Google.
South Africa: BuzzCity (34 percent), Admoda, Adultmoda.
Latin America: (check profiles for countries covered) AdMob (5 percent).
Brazil: Hands.
Note: Prioritized list of geographies unavailable for Google, Microsoft.

2) What type of publisher do you want?
a) Lots of different, often small, publishers’ sites and applications? Choose a blind network: AdMob, Admoda, Adultmoda, BuzzCity, InMobi.
b) A number of premium sites, but don’t mind which? Choose a premium blind network: Millennial, Jumptap, Madhouseor Quattro Wireless.
c) One or a few premium sites, but you want to choose which and where? Choose a premium network: Microsoft, YOC Group, Advertising.com/AOL, Nokia, Pudding.
Both carriers and mobile publishers will have close or exclusive relationships with these premium networks.
Note: a blind network will only give a few examples of what publishers might be on the network at a time. A premium network should give a media pack with full details of each publisher/carrier. (See network profiles for details).
For more details on each type of network see the section in the mobiThinking guide on blind networks; premium blind networks and premium networks.

3) What sort of advertising do you require?
a) Key word on search engines: Microsoft, Jumptap, Google, Yahoo.
b) Display (e.g. banner): all networks.
c) Adult: Adultmoda.
d) Applications: AdMob, Nokia and others.

4) Do you want to pay for clicks or eyeballs?
a) Cost per click ‚Äď aka performance advertising: CPC is the predominant pricing model for blind networks e.g.¬†AdMob,Admoda, Adultmoda,¬†BuzzCity,¬†InMobi.
b) Cost per thousand impressions ‚Äď CPM is the norm with premium networks and prestige sites e.g.¬†Microsoft,¬†YOC,Advertising.com/AOL,¬†Nokia,¬†Pudding.
Premium blind networks do a mix of CPC and CPM e.g. Millennial, Jumptap, Madhouse or Quattro.
c) Cost per action/acquisition ‚Äď some networks offer CPA also, where the advertiser only pays if the customer clicks through and then buys, signs up etc, such as Google,¬†Microsoft,¬†Advertising.com/AOL,¬†Jumptap,¬†Madhouse.
Ask the network what proportion of the business is CPC, CPM and CPA.

5) Do you want budget or top of the range?
a) The cheapest type of mobile advertising is run of network (RON) on a blind network ‚Äď this is the scatter-gun approach. In some markets prices are as low as US$0.01 CPC.
b) Semi-blind or in-channel advertising ‚Äď the price of CPC or CPM will increase with targeting, i.e. focusing the campaign by geography, type of publisher (e.g. sports) for example, will increase the price.
c) Precision marketing ‚Äď premium networks will let you buy a premium slot on a prestige publisher at peak time ‚Äď it doesn‚Äôt get more expensive than this.
All networks ‚Äď even those with self-service auctions ‚Äď should make a price range available to customers. Some networks share this information more readily e.g.¬†BuzzCity,¬†Millennial,¬†Jumptap,¬†Madhouse,¬†Advertising.com/AOL,¬†Pudding.

6) Do you want to bid in a self-service market-place or get the red-carpet treatment?
a) All blind networks are predominantly help-your-self online (but most do also have a dedicated team available for big-spenders).
b) Premium blind networks combine both self-service and direct sales.
c) With premium networks, you’re more likely to get the human touch from the accounts team.

7) How precise do you want to be?
a) Most blind networks offer some targeting (at a price) by channel (i.e. content category), country, carrier, device, platform (e.g. Symbian, BlackBerry, iPhone, Palm, Android), device capabilities (e.g. video).
b) Expect slightly more sophisticated targeting with premium and premium blind networks, such as time-of-day, user demographic and location.¬†Millennial, for example, can identify a user across all sites on the network ‚Äď they are grouped into audiences, based on their observed behaviors on sites, participation and review of click-stream data, so campaigns can be targeted at specific audiences.

8) Tools to track and optimize the campaign
a) Online tools – all networks offer an array of tools, check that they meet your requirements.
b) Integration with third-party tools ‚Äď some networks e.g.¬†Millennial,¬†Jumptap,¬†Quattro Wireless¬†integrate with tools such as Atlas, DoubleClick DART, Omniture, Eyeblaster, PointRoll.
c) Big spenders with premium and some premium blind networks will receive tailored reports from the account manager.

9) Return on investment?
Ask for click through rates. Some networks share these more readily than others for e.g. Admoda, Adultmoda Jumptap,Nokia, Pudding. Even when shared the range is considerable.
Ask for click through rates for different types of campaigns.

10) How wide do you want to throw the net?
The breadth of ad networks tends to be recorded in reach (potential audience) and ad impressions/ad served. Individually each can be misleading (and, some rivals allege, manipulated), but ‚Äď where both are available ‚Äď together they can be a useful indication.
a) The problem with measuring impressions is it makes networks that do a lot of performance/CPC ads and lots of smaller sites/applications, look bigger and networks that do a lot of CPM advertising to fewer premium sites look smaller. Note: with CPC, advertisers pay for clicks, not impressions; with CPM, they pay for every impression.
b) The problem with reach/audience is that most networks won’t or can’t tell us actual figures for unique visitors. Figures quoted usually common from analyst organizations such as Nielsen, who estimate the potential audience of those sites and carriers on each networks client’s list. This method favors networks that have a lot of large publishers on their list, particularly if they only provide a proportion of the advertising that appears on the sites. This is why premium networks are much keener to quote reach than blind networks.
Reach and ad impressions for each network (using the most recent figures provided to mobiThinking by the networks):
Blind networks (mostly CPC): AdMob (reach: N/A; impressions: 10 billion); InMobi (reach: N/A; impressions: 4 billion);BuzzCity (reach: N/A; impressions: 3 billion); Admoda, Adultmoda (reach: N/A; impressions: 2.1 billion).
Premium blind networks (mix of CPC and CPM):
Millennial (reach: 53 million; impressions: 7.3 billion); Jumptap (reach: 40 million; impressions: 5.5 billion) ; Quattro Wireless (reach: 30 million; impressions: 4 billion); Madhouse (reach: 88 million (1st half, 2009); impressions: 1 billion).
Premium networks (mostly CPM): Microsoft (reach: 32 million; impressions: 2 billion ); YOC Group (reach: 35 million; impressions: 0.5 billion); Advertising.com/AOL (reach: 29 million; impressions: 1 billion).

NB: If this is starting to sound too much like hard work, consult your mobile agency or consider using a media-buying specialist such as RingRing Media.



Questions publishers should ask when choosing an ad network:

1) What’s our share?
The first question publishers should ask is what percentage of the advertiser’s $ do they receive. This varies considerably and many networks refuse to reveal revenue shares publicly. Admoda and Adultmoda have one of the highest remuneration rates for publishers at 65-85 percent; followed by BuzzCity (65 percent); InMobi (60 percent);Advertising.com/AOL (50-70 percent); Millennial Media (>50 percent) and Madhouse (>50 percent).

2) Is the network a good match for your site/brand?
Publishers should ask similar questions to advertisers (see above for details and examples of each):
a) What is the geographical coverage?
b) What sort of network is it?
* Blind network e.g. AdMob, Admoda, Adultmoda, BuzzCity, InMobi.
* Premium blind network e.g. Millennial, Jumptap, Madhouse or Quattro Wireless.
* Premium network e.g. Microsoft, YOC Group, Advertising.com/AOL, Nokia, Pudding.
c) What sort of publisher is on the network ‚Äď lots of smaller ones (typical of blind networks) or fewer big ones (typical of premium networks)?
d) Which publishers are on the network? (See profiles)
e) What proportion of the advertising is display, text, applications, search, adult etc?
f) What proportion of the business is CPC, CPM and CPA? Typically there is more CPC on blind networks and more CPM on premium networks.
g) Is it self-service or direct sales? Typically blind networks have more self-service and premium networks are dealt with by the accounts team.
h) Will advertisers know you are on the network? Can they choose to advertise with you specifically? Blind network: no; premium: yes.
The mobiThinking guide defines and categorizes the blind, premium blind and premium networks. See the individual profiles for publishers on the network etc.

3) Who are the advertisers? Questions to ask ad networks:
a) How many advertisers are on the network?
b) What is the typical advertiser profile? Big or small?
c) Who advertises on this network?
d) What do they buy?
e) How much do they spend?
f) What proportion of advertisers target your country? Your category?
For a-c see the profiles of each network in the the mobiThinking guide, though some networks refuse to share this information publicly.

4) What tools ‚Äď and protection ‚Äď are available for publishers?
a) Is there a strictly enforced content policy in place?
b) To what extent can you set parameters for ads to be placed on your site, by relevance and appropriateness?
c) Can you block ads from competitors etc?
d) Can you pre-vet and/or refuse ads and advertisers?
Publishers get more control on premium networks than on blind networks. See profiles for more information.

5) What is the fill rate
Ask the network what percentage of ads on your site they will fill on a) CPC and b) CPM and at what price.



How to calculate ad network market share

The media have been quoting estimates about ad networks market share, revenues and impressions as fact (and in some cases seem to have made up their own estimates); misquoted US estimates as global figures; and drawing conclusions about who is the largest and dominant network.
When you read these reports, please note that even the research organizations that produce these estimates, such as IDC and Nielsen, caution that no one really knows who is biggest (even when you just looking at the US market).

There are three possible ways to measure market share:
1) Revenue ‚Äď Problem: mobile ad networks refuse share revenue information ‚Äď they won‚Äôt even share confidentially with research organizations like IDC.
2) Impressions/ads served ‚Äď Problem: some ad networks don’t release this information. Problem: impression data makes blind networks look good (see below).
3) Unique visitors ‚Äď Problem: most ad networks refuse to release this information. Instead, many release figures from organizations like Nielsen. Problem: Nielsen‚Äôs figures are based on estimates of audience of publishers and carriers on each network, most of which are not exclusive to one network. These make premium/blind premium networks look good.

So revenue would be best way to estimate market share (and it’s how most businesses do it), but it’s hardest to work out. Here’s why…

For each mobile ad network, (in mobiThinking’s reckoning) you need to:
1) Take the number of impressions.
Note: On blind networks, advertisers can serve a lot of ads on a lot of random (almost) publishers on a CPC basis, so advertisers only pay if consumers click through.
Note: With premium publishers, advertisers usually pay CPM, so pay for each impression, so premium and premium blind networks will have less (but more valuable) impressions.
2) Work out what percentage of impressions for each network is on a CPC and CPM basis. Many networks won’t reveal CPC/CPM split.
3) Estimate CPC cost and CPM cost.
Note these are usually set on a case-by-case basis and with many networks in a self-service auction.
4) Multiply CPC impressions by estimated CPC cost. Multiply CPM impressions by estimated CPM cost.
4) Calculate and subtract the revenue share for publishers. Note this percentage varies with size of publisher and network. Also many networks, such as AdMob, Microsoft Mobile Advertising; YOC Group; Nokia Interactive Advertising;Pudding Media, keep this percentage a secret.
5) When you have an estimate for each ad networks operating in the geography, add them all together and then calculate the market share.
Note: we know there are at least 10 significant mobile networks in the US, probably a lot more. And worldwide – five times that number? 10 times? 20 times?

Result: ???


NOTE: I didn’t write this article, just posted it for your reference. This article was written by¬†http://mobithinking.com/blog/best-mobile-ad-network

iMobiTrax & Add Shuffle – Media Buying Must Have’s – Tracking Tools

, List of 400 Mobile Ad Networks sorted by Country

New to Media Buying, ¬†and they say one of the most important part of doing it like a pro is keeping on top of your statistics. ¬†Well the guys at ImGrind.com have a great tool called iMobiTrax for which I signed up for yesterday, ¬†it costs around $130 per month, which might be a lot but I’m never cheap when it comes to the foundation of any biz. ¬† ¬†It’s in the process of being installed on my server under its own domain (had to pick up a domain name for which the tracking software will be housed on, atiads.com was a sweet find – Thx to my friend Matej for that one!).

I have also been using adshuffle.com, because some other non-mobile people recommended it. ¬†I am mainly using adshuffle to test the CTR on CPM placements on porn tube sites I own. ¬† ¬† Been running tests for a couple of days now and its simply incredible how different reality is vs belief. ¬† ¬† What I mean by that is – I used to think a kick ass looking banner would get the most clicks, I mean it looks great — but, in reality its opposite. ¬† Seems (from the stats) that the uglier the banner, ¬†the more clicks it gets! WOW!