AirPush Mobile Banner Sizes [REFERENCE]

MOBILE – BANNER ADS

Display Requirements:
In-App Image Ads
iPhone — 320X50px
iPad — 728X90px
iPad — 300x250px
iPad — 120x600px

In-App Text
iPhone — 320X50px
iPad — 728X90px

Description:
In-App Banner Ads are a staple of mobile
advertising and combined with Airpush’s advanced ad
types, enable advertisers to reach consumers at virtually
every stage of their mobile lives.
• Endless scale via AirDSP™
• Important part of an overall campaign mix

MOBILE – ICON ADS

Display Requirements: 
JPG or PNG
36x36px, 48x48px, 72x72px and 96x96px
Up to 10 Character Title (Required)

Offer Requirements:
Destination URL

Description:
Similar to pre-installed apps that come on new phones,
Airpush’s innovative Icon Ads allow advertisers to
generate valuable homescreen exposure and user
engagement. Icon ads allow advertisers to pay once
and receive a stream of repeat users.

  • Get your icon on 100+ million devices
  • Pay less per install
  • Drive repeat traffic

 

MOBILE – PUSH ADS

Display Requirements: 

 

Text Push Ads
Ad Title: 25 Characters
Ad Description: 40 Characters
Logo: 72x72px, 50kb Maximum File Size
Banner Push Ads
JPG
728x90px
150kb Maximum File Size
Big Picture Push Ads
JPG/PNG
400x250px
150kb Maximum
Logo: 96x96px , 50kb Maximum File Size

 
Offer Requirements: 

App or Mobile Site
Destination URL
Click to Call
Destination Number
Click to Message
Destination Number (We Recommend Using a Short Code)

Description:
Airpush offers three different types of Push Ads, all of which are fully opt-in for higher engagement. Displaying outside the app, push ads are available to engage when the user chooses.

  • 30%+ higher conversion rates
  • 5% – 15% CTRs
  • Fully opt-in for consumers

 

MOBILE – APPWALL ADS

Display Requirements: 
JPG or PNG
72x72px
50kb Maximum File Size
Up to 25 Characters Title
Up to 40 Characters Description

Offer Requirements:
Destination URL

Description:
AppWall Ads are displayed at natural breaks in an app
session and display a variety of offers that self-optimize
for maximum performance. AppWall ads can deliver rich
media such as video, app downloads and more.

  • Attract heavily engaged app users
  • Get to the top of the charts
  • Generate viral app sharing

 

MOBILE – LANDING PAGE ADS

Display Requirements: 
Mobile-optimized Landing Page

Offer Requirements:
Destination URL

Description:
Build rich and interactive experiences such as forms or
animation directly into an ad. Landing Page Ads allow
you to create cohesive cross-channel campaigns that
create perfect branding for your organization.

  • Build rich experiences into an app session
  • Easily match cross-channel campaigns
  • Create perfect branding

 

MOBILE – DIALOG ADS

Display Requirements: 
Ad Title: 25 characters
“Yes” button is 10 characters
“No” button is always “no thanks”

Offer Requirements:
Destination URL

Description:
Dialog Ads launch in an unobtrusive manner when an
app is in use and are available to engage with at the
user’s discretion. Dialog Ads perform up to 200% better
than traditional banner ads alone.

  • Drive 50%+ higher conversion rates
  • Deliver a strong and clear call-to-action
  • Eliminate accidental clicks

 

MOBILE – VIDEO ADS

Display Requirements:
Required file format: MP4
Up to 20 Ad Title Characters
Up to 40 Characters Decription
Up to 15 Characters Advertiser
Duration: Maximum 30 Seconds*
* Skip required if duration is more than 15 seconds

Offer Requirements:
Destination URL

Description:
Airpush’s Video Ads are optimized for device type
and connection speed, enabling dramatically higher
conversions and an improved consumer experience.

  • Seamless playback
  • Create a superior consumer experience
  • Drive dramatically higher conversion rates

 

MOBILE – RICH MEDIA ADS

Display Requirements: 
MRAID 2.0
Supports: JavaScript, AJAX loading
Does not support: iFrames and local storage
Mobile — Banner & Expandable 320x50px
Banner & Expandable 468x60px
Tablet — Expandable & Expandable 728x90x

Offer Requirements:
Desitnation URL

Description:
Rich Media Ads enable advertisers to deliver interactive
content that drives dramatically more engagement than
traditional static ads.

  • Build rich experiences into an ad
  • Drive dramatically higher engagement
  • Create a wide variety of ads with motion, interactivity and more

 

MOBILE – ADVANCED OVERLAY ADS

Display Requirements: 
Supports: GIFs, JavaScript, HTML tags, iFrames and
AJAX loading
Does not support: Flash
Mobile: Up to 300x250px
Tablet: Up to 550x480px

Offer Requirements:
Destination URL

Description:
Advanced Overlays enable advertisers to drive unique
engagement by presenting highly relevant offers directly
inside the app. Presented on top of app content,
Advanced Overlays are highly customizable in terms of
look a nd feel.

  • Drive heavy conversions
  • Highly customizable
  • Advanced targeting capabilities

 

I found this here -> http://yazle.com/Media-kit/Digital-Specifications

 

Switching to Mainstream – from Adult to Mobile Media Buying

ati01Google has been doing plenty of evil as of late, forcing many SEOs to quit altogether. I know, because I am one of them. I didn’t give up my ventures in affiliate marketing, instead I looked for a solution. I wanted a way to disconnect from Google, waive my middle finger to Matt Cutts, and be in charge of my own traffic.

So I begun my research and studying to find out what I can do to stop relying on SEO, google constantly penalizing my sites, and not being able to sleep properly because of all the stress they caused me. Then I found the solution, mobile media buying!

This was over a year ago and today I make mid XX,XXX per month doing mobile media buys. I sold all my tubes, killed most of my blogs, and divorced google once and for all. For anyone who wants to feel liberated from the claws of evil, I highly recommend you read on!

So what is mobile media buying?

Well before we get into it, let’s just say it is the most dynamically growing part of paid advertising at the moment. Google around, and you will find confirmation of this everywhere, stats, flow charts, reports, you name it!

NOW is the RIGHT time to get into mobile media buying – if you ever wanted to switch from porn to mainstream, then do it NOW. Now the industry is in its infancy, there’s huge money to be made!

Mobile Media Buying is buying paid advertisements (banners, text ads, flash ads, etc) and showing them on mobile phones (Android, iPhone, etc) tablets (iPad, Galaxy Tab, etc). You then link these ads you bought to a tracker link (using a software like Voluum CPVLab, etc) and from there to a CPA Network (Sponsor) who then pays you money.

Before I get into types of stuff you can advertise on mobile, and what you can make money from it’s uber important to clear up some things. One of the biggest things for me when I was in the process of switching from adult affiliate marketing to mainstream was the lingo. In adult they have their own ways of referring to stuff, and in the mainstream world this is completely different.

So here’s a quick thesaurus of Adult vs Mainstream terms:

ThesaurusSPONSOR = CPA NETWORK, affiliate network
PPS = CPA (Cost per Aquisition) or CPS (Cost Per Sale)
Revshare = rebill
Paysites = Offers
Niches = industries, niches
Support = account manager or AM for short (you get a dedicated one in mainstream you can talk to on skype, phone, video, whatever)
SALE = conversion

Here’s a quick dictionary of terms commonly used in mainstream AM.

CVR = Conversion Ratio
EPC = Earning Per Click
CPC = Cost Per Click
CPM = Cost Per 1000 impression
eCPM = effective Cost Per 1000 impression
CTR = Click through ratio
DSP = Demand Side Platform
RTB = Real Time Bidding Platform

Moving forward, I am going to use mainstream terms – so be sure to pay attention. I’d like to give you as much value as possible from this post, so I’ll quickly go over how you get into mobile media buying, and what are the typical steps of getting going.

#1 – Selecting a CPA Network to work with

MundoMediaWhen getting into mainstream affiliate marketing, it is important to pick the right CPA Network, while I could write 2 pages on what goes into evaluating what makes a CPA Network good or bad, for this introductory post, let’s keep it simple:

ClickDealerThe big ones are usually the best because they have the offers direct. I work with ClickDealer and MundoMedia exclusively; two huge players in the mobile marketing space. They are a great place to start and welcome newbies.

#2 – Picking the right offer to test

The most popular types of mobile offers you can promote right now are:

-Mobile content billing/subscription PIN submits
-Mobile dating (adult or mainstream)
-Mobile game/app installs
-Mobile PPC (Pay Per Call)

Their payout is different across the board from $0.20 all the way $100+ per sale. Yes I did say 20 cents payout! That might make you wonder, how the fuck can you make a profit? Well, you can – we made over 30k PROFIT in March promoting a mobile app install (which is now gone) that paid 21 cents!!

You pick an offer by asking your AM to send you a report on what’s doing good on their network. You then pick a few offers from their list based on EPC/CVR do some due dilligience and base your final decision what to test on this. But more in this later, I don’t want to get too ahead of myself anc fonsue you.

#3 – Setting up your plan of attack after you picked the offer you want to test

A – creatives – banner designs – landers

You will have to come up with banner designs, and lander designs. To do this, you can out source or do all the work yourself. Be ready to test dozens and dozens of creatives; it all boils down to finding the right one that yields the best CVR at the highest CTR.

B – tracking

This is vital and no we aren’t talking about web stats like piwik or google analytics or w/e! To become a pro media        buyer you MUST KNOW what ads performed, what kind of handset model, what operating system (Android, or Iphone, Symbian, or Blackberry or w/e), what country, what time of day, etc the conversion came from.

Without tracking you will be throwing money away, and not running a tight ship. There are many good trackers out          there, some more expensive than others. I use voluum, it is cloud based and since LATENCY (ping times) is of major importance in mobile media buying, it’s best to use voluum which ensures no matter what geo your visitors              come from, they will be quickly taken care of.

C – traffic sources

There are a shitload of places you can buy traffic from, however you really have to check the offer restrictions to make sure you don’t waste time setting up a campaign (offer) on a traffic source that is forbidden. They take cheating extremely seriously in mainstream, and you can lose all your money and get banned from the CPA Network and many others – a lot of the CPA Networks interact with each other, and reps are best buddies so remember that.

I prefer to run on DSPs and RTBs because they provide the biggest volume all in one place. In mobile volume is the key to big profits, another golden nugget for you to remember. Here’s a link on my blog about some great ones -> http://iamattila.com/media-buying-101/mobile-ad-networks/more-mobile-cpa-traffic-sources.php

D – campaign setup

Every traffic source is different right, so ask their reps what are the best banner sizes to go with for starters. You ideally want to pick the one that gets the most volume, because time is money and we only have 24 hours a day ( no matter who you are, this one is static and same for all life on planet earth )

When setting up campaigns its very very important to use ad network tokens with your tracking platform. But more on this later.

E – optimization

Optimization is the part of the campaign where you evaluate what is working, what isn’t. While I won’t give away how I optimize mobile campaigns, I can tell you that this is the bread and butter of what makes people successful, vs the people who fail.

To help you understand how hard it is, it took me many months of losing thousands of dollars before I found the way, the AHA moment that lets me run any campaign, and optimize it to profitability. Lots of variables are in play when you optimize, that is why every person who gets into mainstream affiliate marketing must find his own way of optimizing.

In Conclusion

The success in mobile media buying in mainstream comes from testing, testing, and testing some more. You have to be cut throat, willing to lose a lot of money at first, put in a lot of time. There’s no magic formula to riches. That is the truth.

 

An Oldie But Goodie – List Building 101 with Frank Kern

I am a major fan of Frank Kern,   he’s the kind of guy who you either love right away or you hate.   He’s straight in your face, yet not arrogant at all like some people.   He’s a true professional.      The guy is the god of list building,   something I highly advocate and recommend to people getting into IM.

Many people say the money is in the list; yet most of the newbies who get into affiliate marketing opt to go for the quick gratification,  rather than the only one that brings long term profits – list building.

Anyway, this video is from 2008!  Yes its 6 years old – but what Frank teaches in it, is still how email marketing and list building works today.    Definately worth every single minute, and it’s totally free.    Enjoy!

Frank Kern – List building 101 on how you can make money forever!