BIT.LY vs TINY URL – Which one is better and why

BIT.LY SUCKS – Use Tiny URL… why? because it allows HTTP headers to be forwarded; which is super important if you want to pass variables to your tracker like voluum, funnelflux, thrive, adsbridge and more.

Problem with TinyURL is that it’s kind of a pain to create URLs in bulk; so if you are launching a ton of campaigns like we do; you waste a lot of time going back and forth; unless you use a bulk tool to get it all done in 1 click.

Here’s a good one we use http://bulktinyurlgenerator.com/

Ero-Advertising Dynamic Tracking Tokens/Scripts/API

Ero-Advertising Dynamic Tracking Tokens/Scripts/API

TokensDescription
[adid]Unique ID of the ad creative
[campaignid]Unique ID of the campaign
[country]Country name of the visitor
[domainid]Domain ID
[timestamp]The time the visitor was redirected
[tracking]Unique ID of the click/impression
[spaceid]Unique ID of the ad space

for Voluum, CPVLab, ImobiTrax,Prosper202,STM Mobile Tracker,etc.

Google Adwords – What are negative keywords?

I just had someone ask me what negative keywords really mean, so let me just make a post about it. Google adwords works by targeting keywords your potential customers might be typing in, but it also can target any keyword someone might type in.

So a negative keyword, will be one that won’t produce results, because it doesn’t have any potential buy intent.

For example

“blue flowers” – this could be a negative keyword, because you don’t know if someone is looking for pictures of blue flowers, or they are looking to buy blue flowers. As it can go either way, it’s good idea to add it as a negative, else it can drain a whole lot of your budget if you go broad and don’t have a set of good negative keywords to avoid your paid ads showing up on words that have low chance of producing results.