In this step by step tutorial you will learn all the steps you need to properly set up tracking for your Pay Per Call Facebook Ads campaign, using Ringba and Redtrack.

So without any further ado, let’s get straight into it!

Redtrack Setup

If you’re completely new to Redtrack, the very first step you should take is to get a custom tracking domain.

Why should you get a Custom Tracking Domain?

Having a custom tracking domain is crucial for proper tracking. Most importantly because big players like Google, Facebook, or Bing don’t accept default tracking domains. So, using a custom tracking domain is key to avoid getting your campaigns banned.

Another reason to go with a custom tracking domain is to replace the default dedicated tracking domain with something that’s exclusively yours.

Here’s why using a custom tracking domain is beneficial:

How to add a Custom Domain

First of all you need to buy a domain from a domain registrar like Namecheap, Godaddy, or Cloudflare.

And after that you need to add a CNAME Record:

A CNAME (Canonical Name) record is a type of resource record in the Domain Name System (DNS) that links one domain name (an alias) to another (the canonical name). It’s useful for running multiple services from a single IP address. Remember, CNAME records should always point to another domain name, not directly to an IP address.

In this case, your CNAME should point to your default (dedicated/free) domain in RedTrack.

To do this go to your registar like NameCheap for example, select your domain and find the DNS settings of your domain. (Settings will depend on the system you are using)

Then you need to fill in details:

Choose CNAME Record from the dropdown menu, enter the desired subdomain without the domain itself, enter your dedicated Redtrack domain, and save all changes.

After adding the CNAME record, the next step is to add the custom tracking domain to RedTrack.

Go to tools, domains and click the add New button:

Then fill in the fields, 

In the URL box, Enter the sub-domain you added to Namecheap or other registar (mytracking.domain.com)

Then in the Roo Domain URL box you can put the URL visitors will be redirected to in case of a direct entry to the domain URL, or you can leave it blank.

Save changes and that’s it.

Add Your Traffic Channel (Facebook API Integration)

In RedTrack, the traffic channel is the ad network, where you source your traffic from. This could be through paid channels like Google Ads, Facebook, MGID, Propellerads, or from your own website with organic traffic. 

Regardless of the source, it’s essential to add it to your RedTrack account for accurate tracking.

You can add traffic channels in RedTrack in two ways:

In this case we are going to run ads on Facebook, so we’re going to add the traffic channel via template. Go to traffic channels, select New From Template, and select Facebook.

When you add the Facebook Traffic channel via template, you’ll see that it’s already integrated with RedTrack via API. This integration enables you to access automation features such as Cost update, Campaign, adgroup, ad pause.

To integrate Facebook via API, click on the Connect Facebook button, it will redirect you to your business manager account, where you need to go to Pixel settings, copy your Pixel ID and generate API access token, then you need to add these o Redtrack:

When it’s done, you’ll see a green ‘’Connected’’ button next to Facebook API integration:

Create Custom Conversion

We need to create 3 custom conversions to track our Pay Per Call campaigns properly. These custom conversions are the following:

• RAW Call
• Answered Call
• Converted Call

To do this go to Tools, Conversions Tracking and select Conversion Type:

Click save, and later we will need to add these custom conversions as tracking pixels in Ringba.

(More on that later in the Ringba Setup section)

Add Your Offer Source and Define Tracking Parameters

Since we want to track our Pay Per Call campaign with Ringba and Redtrack, in this case we are not going to add an actual affiliate network here.

What we need to do is add Ringba as the offer source.

To do this we need to create a custom offer source and name it Ringba. Go to offer sources, click add new from scratch, name the offer source Ringba

And then you need to define additional parameters for tracking, like Phone, Zip, callid etc.

Add Your Offer

To add your offer go to the Offers section, click Add New, select CAPI.

Here’s a breakdown of the default values and the settings you can customize for each pixel:

Default Values (Applied to All Pixels):

Note: If you leave these fields empty, conversions will not be counted unless they are filled at the pixel level.

Settings for Each Individual Pixel:

3. Pixel ID: This is the unique identifier for your Facebook pixel.

Add Your Landing Page

To add your custom landing page (if you use one) go to Landers, click add new, enter a name for your landing page and the URL of your lander.

For RedTrack to identify your Landing page and perform the no redirect tracking to the offer correctly (with tracking and sending all the necessary data further), you need to Copy the Click URL Paste it to to the CTA (call to action) button instead of the offer URL.

Create a Universal Tracking Script

The Universal Script in Redtrack allows you to track without redirects. First, it generates a unique ClickID for each click. Then, it stores this ClickID in the user’s browser as a first-party cookie. Next, it reads the tracking parameters associated with the click.

Once it has all this information, the script sends it over to RedTrack. RedTrack then analyzes the data, including the campaign ID if available. If there’s no campaign ID, RedTrack treats the click as a direct visit.

To create a universal tracking script, go to tools, scripts, and click add new script

Fill in the mandatory fields and click save.

Select script type, name your script, choose a custom tracking domain, choose your default redtrack campaign, then select the attribution model you want to use (we recommend using last paid click) and select a cookie domain (the root domain of your custom tracking domain.)

Then copy the generated script and add it to your landing page source code.

Create a Campaign in Redtrack

Go to campaigns, click add new campaign, give your campaign a name, select the traffic source, the tracking domain, and create your funnel.

Save your changes first, then head to “Tracking links and parameters.” Here, you’ll select your preferred tracking method and simply copy the automatically generated values.

Ringba Setup

Ringba is one of the best inbound call tracking platforms designed specifically to track your Pay Per Call campaigns.

To get started with setting up Ringba for tracking, the first step is to install Ringba number pools.

Install Ringba Number Pools

Go to numbers, Manage Pools, Create number pool and fill in details and save.

Next you need to create the URL parameters and Pixels. 

Create URL Parameters

To create URL parameters for the ClickID and other data, go to Integrations and select URL parameters.

Add the parameters you need, most importantly the CLICKID parameter.

IMPORTANT: For the ClickID you must put the values exactly like this, otherwise it wont work:

URL Parameter = clickid 
Reporting Menu Name  = User
Report Name = clickid

When it’s done you can add additional parameters as you need:

Create Tracking Pixels

You also need to create 3 tracking pixels for the custom conversions we create earlier in Redtrack.

So go to Integrations, Pixels and build your tracking pixels. Use the Token dropdown menu to see the available tokens.

Create a Ringba Campaign

Next you need to create a campaign and a call tracking tag. Go to campaigns, create a new campaign, name your campaign and enter the general settings for your campaign as desired.

Then scroll down and select the URL parameters you just created:

And the Tracking Pixels as well:

And now you need to create the call tracking tag.

Create and Install a Call Tracking Tag

To create a tracking tag go to your campaign settings and click on add new Tracking Tag.

The Call Tracking Tag must be associated with the Publisher’s number, and the Capture User Data option must be enabled.

Now you need to install the call tracking tag. Go to you CAmpaign, Call Tracking Tags, click on Install Tag and copy the code snippet.

Then you need to paste the code snippet into your landing page header section, right after the RedTrack Universal tracking script.

Once you’ve installed the Call Tracking Tag, Ringba will automatically capture the clickid and other data found in the URL Parameters.

Set Up Redtrack ClickID transfer

We also need to setup Redtrack clickid transfer for no-redirect tracking. To do this we just need to copy this script and paste it into the <body> section of our landing page.

<script>
(window._rgba_tags = (window._rgba_tags || [])).push({ type: "User", track_attempted: "yes" });
  var intervalId = setInterval(() => {
  if (window.rtkClickID != undefined) {
   (window._rgba_tags = (window._rgba_tags || [])).push({ type: "User", clickid: window.rtkClickID });
   console.log("Just ran the rtkClickID script to add Ringba tags: ", window.rtkClickID);
   clearInterval(intervalId);
  } else {
   console.log("rtkcid not defined yet");
  }
}, 500);
</script>

When all this is done, you are ready to properly track your Pay Per Call campaigns on Facebook Ads, using Redtrack and Ringba.