Setting up an Affiliate network on RedTrack

TABLE OF CONTENTS:

  1. Introduction to Tracker
  2. All About RedTrack
  3. Getting Started with RedTrack
    3.1  Setting up a Traffic Source on RedTrack
  4. Setting up an Affiliate Network on RedTrack (You are Here)
  5. Setting up a Lander on RedTrack
  6. Setting up an Offer on RedTrack
  7. Setting up the Campaign on RedTrack
  8. Setting up a Domain on RedTrack
  9. Run-Through of RedTrack Series

Now you have the traffic sorted out. The next step is putting that traffic to work. This entails setting up tracking options for your affiliate network. Again, the simplicity and streamlining are at the highest level and RedTrack really deserves to be commended for this, again. I know I sound like a broken record, but you would be surprised just how ahead the folks at RedTrack are over of the competition. Similar to traffic sources, they took the time to create templates for more than 40 affiliate networks.

Click Networks on the most top menu and Click New button on the left side of the screen


So,if you are using any one of those affiliate networks, just pick it out of the list. Here is the important part; check the settings and make sure they match with tokens you got from the affiliate. Also, if you are using a custom domain, you should change postback URL accordingly.

If you for some reason don’t want to use a template, or your affiliate network is not on the list, you can create a custom network.

Start by clicking the green button saying Create Custom at the top left part of the screen.

Fill in the details, the explanation is not really necessary for the first three columns. The Postback URL template column is the one I want you to pay attention to. If you are using a custom domain, it is here that you need to insert the token you were given by your affiliate network. Here is a detail that absolutely shows just how thoughtful the folks at RedTrack are. Check out the text they’ve already put into the field: http://rdtrck2.com/postback?clickid={replace_me}&sum={replace_or_remove}

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Notice the replace_me and replace_or_remove parts. They basically did the work for you and all you have to do is just copy paste the details. RedTrack requests click id and sum token which is a dynamic payout macro. Not all affiliate networks support sum tokens. If that is the case, remove it as they suggested. Only click id is obligatory, sum token is optional.

The sum token is basically a macro that gets sent back to Redtrack for each registered conversion.

Here is the example postback URL template for click id IAMATILA and sum token EARNMONEY : http://rdtrck2.com/postback?clickid={IAMATILA}&sum={EARNMONEY}

In reality, you would be looking at something like:
http://rdtrck2.com/postback?clickid={aff_sub}&sum={payout}
http://rdtrck2.com/postback?clickid={sub1}&sum={sum}

So, this is pretty straightforward, but if you at any point get stuck here, feel free to contact customers support. One of my staff members had an interesting experience where he wasn’t able to get the click id and sum token. The customer support staff managed to guide him to a precise location of that data (basically guided him to contact the affiliate account manager) and he was able to complete the task.

I want to stress this as well: if you have issues and the tracking does not work properly, check if you have spaces anywhere in the URL in the postback URL template field. This happens a lot when you copy-paste tokens and checking for this simple mistake can save you a lot of troubleshooting time.

You will notice that your postback URL automatically gets copied to Conversion postback URL field as a global postback. This enables RedTrack to track your conversions. Insert postback URL to your affiliate network. This is how the complete setup process looks like so far. Naturally, use your own values.

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Now, copy the URL of your offer into the Offer URL template field

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and add the click id token at the end of it. Adding click is easily done by simply adding a part of the code to your offer URL. Here is an example;
http://demooffer.com/offer.php?offer_id=661&offer_name=thtruemove&advertiser_id=adste&transaction_id=66100&IAMATILA={clickid}

Notice that the original offer URL was http://demooffer.com/offer.php?offer_id=661&offer_name=thtruemove&advertiser_id=adste&transaction_id=66100

And we just added &IAMATILA={clickid}

For this example, affiliate network macro for click id is IAMATILA. Just use the same principle and add the click id you get from your affiliate.

Now we come to the part that showcases the level of details RedTrack put into their platform.

Event tracking is off by default and enabling it does exactly what it says it does; shows you the events recorded by the tracker.
The setting I am referring to is Duplicate postback setting.


This allows you to decide what happens when RedTrack records multiple conversions with the same click id. You can decide to create a new conversion for each duplicate postback, ignore duplicates, edit the original conversion with new data, or edit just the payout amount.

Why is this so interesting to me? Well, this is actually a good way to track multiple sales from the same conversion, or to gauge the quality of your offer for a set traffic, even deduce what you can tweak to increase the conversion rate based on already existing conversions. By factoring in your offer and the type of conversion, you can get valuable insights into that can increase the success of your entire campaign. This is one of those small details that make huge differences in the big picture. So, chose carefully here. Naturally, this may not play any type of role for you, but none the less, I would ponder it for at least a bit.

We are nearing the end, and only a couple of optional settings are left to be explained. Postback subid’s can be used to add other macros supported by your affiliate network. But seeing as most of the networks don’t support other macros, this is left empty the majority of the time.

Whitelisted IPs allows you to filter only IP address or a range you want to track conversions from. Any conversions not belonging to the range will not be tracked. This is an interesting option if you know the specific ranges and you want to test the conversion rate only for the set ranges. This also means that conversions that are outside of the set range are not being counted towards your even limit. Great resource for specific type testing.

Now that you got all the fields covered, check the validity of your data once again and then click on the save button. This completes the process of setting up an affiliate network.
Now let’s move on to landers!

  1. Introduction to Tracker
  2. All About RedTrack
  3. Getting Started with RedTrack
    3.1  Setting up a Traffic Source on RedTrack
  4. Setting up an Affiliate Network on RedTrack (You are Here)
  5. Setting up a Lander on RedTrack
  6. Setting up an Offer on RedTrack
  7. Setting up the Campaign on RedTrack
  8. Setting up a Domain on RedTrack
  9. Run-Through of RedTrack Series