Obviously, when trying to promote an offer, you can’t just approach people with the “buy my stuff” attitude. No, you need to come up with multiple angles that will ultimately help you make sales.
I’m going to give you two very helpful angles that you can use for your own offers in the future to drive conversions.
Angle #1: The How-to Angle
Let’s say you have a book about gardening and you want to promote it. You’re constantly going to your marketplace, making a lot of content, and you’re trying to pitch your book.
And you’re wondering how to make an offer for the book for the 1000th time.
Now, this is where the how-to angle can help you out.
The end result that your consumers want is a garden bursting with plants and flowers, and YOU need to help them get them there. So what you need to think about is the three main steps they have to go through in order to get their dream garden at the end of the road.
What’s important for you to know is that each of these three steps can be a how-to angle.
For example, let’s assume that the first thing you want to do for a great garden is pick the right fertilizer.
So, angle #1 that leads into your pitch could be “Here’s how to pick the right fertilizer”. Angle #2 would then be “Here’s the one thing you want to make sure is NEVER in your fertilizer”.