Mortgage and refinance offers are very hot and well converting lead generation offers, and they work especially well on native traffic sources.

These lead generation offers are usually SOI (Single Opt-In) offers which makes them convert easily since visitors only have to type in their email addresses and zip codes to get a conversion/lead. This sort of performance marketing can really change the way you run your mortgage campaigns.

The payout per lead is around $15-30 most of the time, which is higher than the most SOI offers, so it’s easier to make your campaigns profitable.

Don’t want to read? Watch the tutorial as a video:

It’s also very important to choose the best offer for your traffic type. Looking at the offer payout is just not enough. It has to be a good offer, with a good offer page that converts. Because if the offer sucks, no matter how high the payout is, you won’t be able to make it profitable.

That’s why I always go with ClickDealer, when it comes to these kinds of offers. They are one of the best performance marketing agencies worldwide. With their advertising services, technical support, optimization insights, dedicated account managers, and all the benefits they offer, you can quickly create a huge portfolio of profitable campaigns that you can run for a long time.

ClickDealer

ClickDealer is one of the best affiliate networks out there. They have the best lead generation offers that convert very well with almost all kinds of traffic. Their support team is also outstanding, they are always available to assist you. They can help you by providing support, exclusive deals, and helping you fulfill marketing goals that you set for yourself.

When you sign up, you will get a dedicated affiliate manager who will help you with setting up your account, setting your postback, and most importantly help you to pick the best offers possible for your traffic type.

So once you sign up, ask your affiliate manager to give you the best mortgage offer for native traffic. When you have your offer, I highly suggest using spy tools, to see what kinds of landing pages are and ads are doing the best for lead generation mortgage offers.

Finding The Best Ads and Landers

We are going to use Adplexity Native to do this, simply because I think Adplexity is the number one spy tool. They have tools for all kinds of traffic types, but this time we only need Native.

Once you logged in to your Adplexity account, you need to select search by Keyword, on landing pages, and search for ’’mortgage’’ or ’’refinance’’. This will help you find the right direct offers through a comprehensive range of high-yield keywords. These keywords can help you find lucrative directions and help your performance marketing business grow quickly and efficiently.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Then you will see all kinds of ads promoting mortgage offers. To speed up the process and find the best ads and landers, simply sort the ads by receiving the most traffic.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Then you can click and browse through the results to see what angles, ads, and landers are performing well. The easiest way is to check the first 5 or 10 mortgage ads you see, if you sort it by receiving most traffic, those ones are the best.

If you want to download the lander(s) you found, go to the landing pages section and click on the download button.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Then you will need to edit the offer links and offer names on your landing page to match your offer, and I also recommend changing the headlines and images to make your own unique lander.

Do the same thing for your ads. Get inspiration from the top ads you find in Adplexity, and make very similar looking images for yourself.

Adplexity is also good to choose traffic sources. Just scroll down to the traffic sources section and you will see which native sources are the hottest for mortgage offers.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

As you can see right now RevContent is the hottest, so we are going to run campaigns on Revcontent.

Once you have your lander ready, and your chosen traffic source, you can set up tracking.

Campaign Tracking

Properly tracking your campaign is crucial, one of the most important things in affiliate marketing. If you don’t track your campaigns, you are not going to receive important data that is needed to be able to optimize your campaigns. 

If you can’t optimize your campaigns, you will not be able to make them profitable. 

The number one reason why, is because when you are running campaigns on native traffic sources, your ads will be shown on hundreds of different websites and placements and if you don’t track your campaigns/ads, you will never know which ones are doing good and which ones are wasting your money.

My favorite campaign tracking tool is Redtrack.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Setting up Redtrack is easy, you just need to set a few simple things and you’re good to go.

So first of all, add your landing page.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

You just simply need to name your lander, and add its URL and that’s it.Next you need to add the Offer source (Affiliate Network) which is ClickDealer in this case

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Then you also need to add the offer.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Here you need to type in the offer name, select ClickDealer as your offer source, and replace the ’’ [insert_offer_url_here]’’ text with your unique offer link. Don’t touch the &s2={clickid} leave it as it is, that’s the correct ClickID parameter that will be passed to ClickDealer.

The next step is adding your traffic source. In our case it’s Revcontent so click on Traffic Sources and select Revcontent.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

When you have all this, you can create your tracking campaign.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Name your campaign first, then select your traffic source, and after that you can set up your funnel, by choosing your landing page(s) and offer.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

If you want to split test landers, just click on the +Lander button to add more, and Redtrack will split test them for you. If you can, I recommend starting with at least 2 landing pages.

Then save your campaign and that’s it.

Launching Your Campaign on RevContent

To create your first RevContent campaign, log in to your account and click on Create A Campaign Boost.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Next you need to name your campaign, select pricing model, bid amount and your daily budget.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

In the targeting section select Native, choose your target country, and I also recommend asking your ClickDealer rep, if they can give you a list of zip codes with the most converting states. Then at the zip codes targeting section upload your list as a CSV.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Next select the devices and languages you want to target.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

If you want to target both Desktop and Mobile devices, create separate campaigns for them. One for Desktop only and one for mobile only. 

Then you need to set UTM tracking. So go to redtrack, select your campaign and copy the link

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Paste the link into a notepad, and copy everything that’s after the ’’?’’ in your URL.

Like this:

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

and paste it into the UTM tracking box in Revcontent.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Then you can create your ads. So first go back to the notback where your redtrack link is, and now copy only the first part of the link until the ’’?’’

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

and paste it into the Destination URL box in Revcontent.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Then you can add your ad text in the headline section, and your brand name (can be your website name or anything you want) and finally upload your ad image, and click submit.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

That’s pretty much it.

Campaign Optimisation

When your campaign goes live, you need to wait some time to get some data first before you can start optimizing. It also depends on your daily budget, but I usually like to wait 1-2 days to ensure I got enough data for optimizing.

To get started, go to Redtrack, select your campaign, and click on the reports icon.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Then check reports and start analyzing data on the placements.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Stop all widgets that spend more than the offer payout without bringing any conversions. Repeat this step regularly every day to get rid of bad placements as soon as possible.

Then check the performance of your landing pages. 

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

If you started with 2 or more landing pages, check the stats against each other. See which once got the most clicks and conversions, and also keep an eye on the LP CTR (Lander Click Through Rate).

Then also check the performance of your ads.

How To CRUSH IT on Native Promoting ClickDealer's Mortgage Lead Gen Offers

Do the same thing here, compare your ads against each other and try to determine which one is good and which one is bad. Stop the bad ones and keep the good ones running.

If you can’t find any significant sign that one is better than the other, don’t worry, it means you need more data, so just keep them running for a couple more days and then check again.

Then also check which devices are doing better, mobile or desktop. Once you find out, you can go deeper and optimize browser types, operating systems, etc.

Scaling Winning Campaigns

Once you find your winning ad/lander/placement combinations and you finally see some profits, you need to start scaling. You can start with small adjustments like increasing your daily budget, or increase the bids on your profitable placements.

When you do this you need to monitor your campaign’s performance regularly to ensure it remains profitable after the adjustments. If not, try to slightly decrease your bids and see what happens.

You should also try to launch a whitelist campaign, targeting ONLY your very best-performing placements.

To scale even further try to launch the same campaign with the same creatives on other native traffic sources as well.