Coming up with new marketing angles isn’t easy, so I thought I’d share with you two tips on how I find inspiration for different angles for Facebook ads.
The one thing I always do is test out two to three angles, because that way I have higher chances of finding the one that brings me a huge return on ad spend, makes a ton of sales, and ends up being very successful. So, even if the other two angles don’t work, the third one most likely will. This is also one of the reasons why two people testing the same product can have completely different results — it’s all in the angle.
NOTE: For the first tip, I’ll be using a random waterproof Bluetooth shower speaker from Amazon (I just picked the one with the most reviews; I absolutely know nothing about it) to show you just what it means if you take a different approach when promoting an offer.
Now, what most people would do to promote the speaker is highlight its unique characteristics — it’s a really cool shower speaker that allows you to listen to your favorite tracks while you’re in the shower. This is an angle that you can most definitely use and that will probably work.
However, if you do a bit of homework, you can come up with a couple of other angles that will allow you to potentially target different groups of people, as well. How can you do this? Easy.
Tip #1: Go Through Customer Reviews
Scrolling down to the bottom of the page, you’ll see customer reviews for this speaker. If you take some time to go through them, you’ll realize that they offer so many different angles for you to use for your ads.
For example, take this review into consideration: