First of all, HAPPY NEW YEAR..!
..and oh boy, was it ever
HAPPY for me! I got up this morning, after partying for 2 days straight and what do I see? An email from my rep at CPI traffic source telling me that some campaign is exploding and asking me to send them $8000 to keep it going till Monday! I think to myself, wait, that can’t be right.
I immediately login and check whats up, the numbers look odd, I check my CPA Network, and well I see the cause right away – Offer is gone, and there’s another offer registering the conversions DOH!
On the 25th of December, Christmas mind you – they decided to pause a Cost Per Sale (CPS) offer and redirect it to an SOI offer with the payout of $1.2 dollars. Yup, so since XMAS I was sending traffic, getting conversions and raking up over $2000 in losses.
Asked the traffic source, is there a way to work out a deal to lower this sum, they said No, not our fault.
Asked the CPA Network, is there a way they can help me out? They said we sent the email, sorry.
Long story short, just because you run something on CPI basis doesn’t mean you are 100% safe and can leave the campaign be and just BANK.
If the campaign you initially setup gets paused, and they redirect it elsewhere it will continue to postback conversions to the traffic source and you will continue to pay at the rate agreed.
Morale of the story, if its the holidays pause everything, including CPI campaigns. This was an expensive lesson in CPIs, hope you can learn from it and not repeat the same mistake.