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Think paying CPI is a safe bet? Think again! How I lost $2.2k in 7 days without knowing about it!

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First of all, HAPPY NEW YEAR..!

..and oh boy,   was it ever HAPPY for me!   I got up this morning, after partying for 2 days straight and what do I see?  An email from my rep at CPI traffic source telling me that some campaign is exploding and asking me to send them $8000 to keep it going till Monday!        I think to myself, wait, that can’t be right.

I immediately login and check whats up,  the numbers look odd,  I check my CPA Network, and well I see the cause right away – Offer is gone, and there’s another offer registering the conversions DOH!

On the 25th of December,  Christmas mind you – they decided to pause a Cost Per Sale (CPS) offer and redirect it to an SOI offer with the payout of $1.2 dollars.    Yup,  so since XMAS I was sending traffic, getting conversions and raking up over $2000 in losses.

Asked the traffic source, is there a way to work out a deal to lower this sum, they said No, not our fault.

Asked the CPA Network, is there a way they can help me out?  They said we sent the email, sorry.

Long story short,  just because you run something on CPI basis doesn’t mean you are 100% safe and can leave the campaign be and just BANK.

If the campaign you initially setup gets paused,  and they redirect it elsewhere it will continue to postback conversions to the traffic source and you will continue to pay at the rate agreed.

Morale of the story,  if its the holidays pause everything, including CPI campaigns.   This was an expensive lesson in CPIs,  hope you can learn from it and not repeat the same mistake.



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12 thoughts on “Think paying CPI is a safe bet? Think again! How I lost $2.2k in 7 days without knowing about it!”

    • Nope, you can pay per conversion for other stuff as well, not just app installs. In my list of mega traffic sources there’s about half a dozen traffic sources that allow this.

      Which ones? I won’t post it because I don’t want competition, but if you are willing to contact them one by one and ask – you will uncover some hidden gems that will allow you to make money on CPI/CPA.

      • Hello Attila, Thanks for another great post. I know you will not tell which CPI network, but can you write a post on any one CPI network which you may not be using right now, and telling how to setup CPI offer. Thank you again for your great sharing.

      • i never got to thank you for this tip. since then i’ve made over 2 million in profit and i want to say sincerely thank you. I’m coming back to this blog after a couple years and lots of learning this is the biggest tip that got me to where i am today

  1. sorry to hear about that…maybe next time you should keep you eye on your emails inbox, install a email app in your smartphone will also help 🙂 expensive lesson, right?

  2. Hi Attila, When running CPI/CPS/CPA payout from these networks, do you have a rule for how much you decide to payout the ad network vs. what you keep?

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