Placing pixels on your site is a MUST if you are a blogger, company owner, webmaster or affiliate!
Why is this so highly recommended? The answer is simple, by pixeling your site early on you will start building custom audiences of people that engage with your content. Think of this as the best way to ‘get a discount’ on any potential paid advertising you might do in the future.
If you have a new product or service that you want to market; rather than shooting in the dark, you can start running ads to your custom audience that the pixel helped build right away and harness the power of marketing to your existing customers. It’s a fact in business that your past customers are the best ones to sell to, because they already bought from you, know you and trust you therefore it will be easier to make the sale vs cold calling, cold contacting brand new customers and audiences out there.
Having a pixel on your site will also allow you to generate lookalike audiences, this is very powerful of platforms like Google and Facebook as they have millions of data points about everyone that uses their system, and know your customer better than you do. Generating a lookalike will look at all the likes, favorite things, business practices, contacts, etc of people that visited your site, thus triggered your pixel, and then generate an audience that looks just like them – you can then target these people and see way better return on your ad spend, a sort of discount on your cost per lead if you will.
EXCLUSIVE TIP FOR AFFILIATE MARKETERS:
I’ve been blogging for 5 years and wasn’t smart enough to implement the pixels at the beginning, it’s better late than never! If you haven’t implemented the pixels yet either, its not too late. Do it right now.
You will want the following pixels added to your site:
Some other ones you might want are:
-Yahoo Gemini Pixel