What happens to the facebook adID if you duplicate an ad multiple times inside an adset?

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If you are wondering what happens when you duplicate an ad inside an adset multiple times, the answer is the AdId will change, and the social proof will not be shared.   That means if your main ad received 10 likes, and 5 comments, and you duplicate the ad, the new duplicate will have 0 likes, and 0 comments and count as a brand new ad in facebook ad system.

IF however, when you create your ad, you set it to use existing post, and duplicate the ad afterwards, it WILL share the engagement/social proof. Don’t know why facebook does this, but you do want the engagement shared for the most part so try and use existing posts.

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iAmAttila is a serial entrepeneur that started performance affiliate marketing in 2008 building and ranking sites. After the google humminbird update made SEO ranking way harder he switched to paid advertising in 2012. Ever since switching to paid ads, he has spent over 8 figures in ad spend promoting a variety of verticals and adapting to new changes and challenges as they come up. on iAmAttila.com, the blog he shares up to date information, tips and tricks that work and helps readers learn about new affiliate marketing opportunities. When he's not busy working (although he works 12-14 hours each day) he enjoys traveling with his family, playing with his dogs, BBQ, movies and learning new stuff.

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