HilltopAds Review: the Best Traffic Source Built for Advertisers Who Expect Results

I talked about this a bunch of times, and I’ll repeat it again. In digital advertising, success boils down to your traffic – traffic that is real, relevant, and ready to convert.   And, as I’ve talked about a bunch of times, getting high-quality traffic is one of the biggest challenges in the industry. That’s … Read more

How to Add US State Locations in Bulk to Meta Facebook Ads Using the Correct Bulk Import Syntax

The problem:When you paste a list of states into Facebook’s bulk location importer, Facebook often pulls in completely unrelated countries that share the same state name. Even if you try adding qualifiers like “State, US”, “State, USA”, “State, United States”, or “State (US)”, Facebook still mixes in foreign regions you never intended to target. The … Read more

How To Test 100 Ads Most Effectively on TikTok Ads [Here’s What I Researched]

Option 1: Consolidated CBO Testing (Most Efficient) Structure: 5-10 CBO campaigns with 10-20 ads each Group ads by similar themes/creative types (e.g., UGC style, product demos, testimonials) $150-300 daily budget per CBO campaign Let TikTok’s algorithm pick winners from each batch Why This Works: Budget efficiency: Instead of $20+ per ad (=$2000+/day), you spend $1500-3000 total Fast winner … Read more