My 3 Stage Spying System

My spying ‘system’ – I just asked in some skype groups what are the most common angles they see for ED, and it quickly hit me this is what I always do when I am looking for angle ideas..

1) ask the community for ideas

One of the fastest way to get intel on what are the most common, most frequently seen ads that work for a certain vertical is to ask in skype mastermind groups, on STM, friends, FB groups, and other forums.

While NO ONE will reveal their angles; many will say OH this type works best, or that type.

This provides a general direction of thought for me.

2) check spy tools magicadz for FB, adplexity for native/mobile, wrw for display

Spytools are awesome, and depending on the traffic source, I rely on one of the many spy tools we use to quickly see which ads are hot and which landers are popular.

3) the long ass route — take offer link, plug it into spy tools one by one… plug into pro similarweb, check referring sites, check every site’s top landing pages.. and work backwards…. super time consuming but highly effective…

Is Affiliate Marketing Dead? (2019 Edition)

Yesterday’s WTAFF newsletter was VERY interesting. What caught my attention was Neil Patel saying Affiliate Marketing is dead?!

If you ask this question, mods on forums and proud people will scream “NO ITS MORE ALIVE THAN EVER BEFORE!!!”

I find this statement a bit of a mystery. Were these people not around in the affiliate marketing world 5-10 years ago? Or is their ego so high that they can’t admit to themselves the fact that things evolved and matured; gone are the days of launching just about anything and printing money?

Things evolved in the policy department, approval teams both AI and manual are onto affliate style ads faster than ever before. These two things are the direct reason why ‘affiliate marketing is dying’


No Mr. Grylls. Only Your Show Is.

What old G’s like Neil Patel, Ian Fernando, and many other veteran affiliates mean when they say aff marketing is dead, is that it’s changed so much you can’t just throw shit up and print fuck you money.

Rip N Run doesn’t work as good as it used to, even tho this was the weapon of choice for the mememe affiliates that never share anything with anyone fearing that they’ll make less.

The easy way of affiliate marketing is dying indeed; but affiliate marketing itself won’t die because it can be very good if work is invested into more than simply turning $1 to $2 as fast, and with as little effort as possible.

ANGLES are going to be the way to dominate verticals; if you will have the creative force you will be a top aff.

Longer funnels, and user retention, having people return will be the trick to play with to increase profits. Sure, we will have to work HARDER for the crazy ROI’s that were had in the past (when affiliate marketing was ‘alive’) but the industry itself is not going to die… its just maturing… Snapchatads anyone? 😀

How to find the people most likely to buy your Shopify products? [FREE GUIDE]

Shopify is hard as hell, it’s not uncommon to blow $10,000 to test 100 products, and lose $9000 in the process. When you ask people how do you target your products, most will always tell you BROAD. Which is total bullshit, and it’s a sure way to lose all your money really fast. (Unless you already spent a million bucks plus, and you have a trained pixel, but that’s another story not all of you starting out can proudly be in possession of).

So HOW DO YOU maximize your chances to succeed and find the peeps most likely to buy your SH*T? 😀    

Facebook audience targeting / interest targeting / keyword targeting coupled with the NARROW down function.

Let’s say we are trying to sling a cooking related product, going broad would mean targeting everyone in the country of U.S.A… thats a woman, maybe 25+ right? That’s like over 30 million people, too much. Even if you narrowed it down by using the “COOKING” interest keyword, it’d be way too broad. You see the way fb works is their algo will automatically throw anyone in that liked anything related to cooking, and this does not mean that person loves to cook; hell no. Maybe they watched America’s Test Kitchen once, and liked the show, or they are fans of Gordan Ramsay just because they ate at his restaurant. THIS WAY IS THE SURE WAY TO BANKRUPTING YOURSELF!

The right way to go is to go after the passionate people, you find them by starting with the broad keywords like COOKING, and then narrowing that down with RECIPES, and then adding in some MAGAZINES like Taste of Home, and even more magazines, like Cooking Light, and more magazines like COOK’s Illustrated Magazine.

We can use facebook’s audience insights and check affinity score to find related targets. We can also use Google and do quick searches for example….. For magazine’s just type top NICHE magazines, NICHE organizations, NICHE clubs, and the list goes on. Then you take these names, and add them into your targeting.

Here’s how cooking is looking for me, narrowed down through 5 layers:

As you can see, the audience is 12000 only – yes, yes I know when you talk to people they will say they love their audience to be 2-5 million, that is the sweet spot.   REALLY?   Why is that the sweet spot, do they explain?  Or do they explain how they got to that audience size?

You see,  the smaller the audience size the better as long as you are targeting and narrowing it to be the most passionate.   Facebook is so damn smart, that if you run ads to these guys and the product does well,  then you can generate a LOOKALIKE based on everyone that clicked through from this audience, and then you will have your 1 mill, 2 mill…. 5mill audiences that are very much like the people in your super passionate narrow audience.   And that is where scaling begins…..    

PS:  Make sure you start out with Website Conversion > PURCHASE objective, as Facebook truly knows who are the buyers so if you do the above and target purchasers you will be able to build a real nice lookalike audience.

PPS:  Retargeting people using dynamic ads is also highly recommended right from the start, as it will help get you the sales you need to scale and NOT GIVE UP!!  

PPPS:  Everyone that follows my blog iAmAttila knows that I REALLY don’t like “SHOPIFY” and drop shipping from AliExpress because a) Takes forever b) quality of goods is questionable.  These two things will hardly ever produce the happy customer, which means you can lose your fb account if you get too many bad reviews and you can also forget about returning loyal customers.  Loyal customers that come back over and over again is how you can turn your little side hustle of Shopify into a business with real employees.  

All the best
-iAmAttila

UPDATED POST FROM 2017!!