How to Run an Offer From Scratch – Angles & FB Strategy [Free Guide]

Affiliate marketing is getting super duper hard, gone are the days of rip n run.      

Sadly NO ONE is willing to sit down with you, and explain how to run offers so they make profits worthy of your time and money investments.  

I’ve experienced it, you experience it every day I bet when you try and reach out to someone, and they give you ‘advice’ which is nothing more than a few bullshit words — usually along the lines that you just gotta test,test, test man.  

Dropshipping from Aliexpress is dying,  Youtube gurus are switching their love for Shopify, Oberlo and China Based Drop shipping to ClickFunnels (as they pay crazy good commission, plus the tool ain’t that bad just slow..).  Funnels are nothing new, but the genius behind the SAAS tool made it a cult hit.    What it is, is a glorified landing page builder where you make a lander for a specific product/offer that sells its benefits, and basically satisfies and handles any/all objectives a visitor might have to sell the product – then when they click buy it now, it goes to a single product checkout with upsells.

These up sells can be bulk discounts if they order more,  addons like lets say extra cables if they buy a fast iPhone charger like my friends kwikcharger product, or downsells that could be a phone case or holder.     

Buttom line,  focusing on 1 product/offer is the next big thing in affiliate marketing and ecom.   CPM prices are getting high, people are getting bored of shitty ass products from sketchy shopify stores where they have to wait WEEKS for the product so affiliate are pivoting to this new trend. 

Today, I am going to try and help you with the problem of getting started from scratch.  I am going to explain what I believe it the secret to success when it comes to these new 1 product funnel type of ecom offers and those are angles, and unique targeting.

See, sadly – most of the gurus you see, or courses you can take focus always on SCALING what works.   That’s easy as fuck.  When something works and you are making some money, throwing more money to test shit to scale that is a no brainer, you aren’t going in the red, you are going up and increasing your sales by re-investing the profit that is already coming.      

But what if you have limited funds, $1000, $2000, $5000 to get started?     If these funds run out you are fucked, you have NOTHING to scale, so their scale scale scale teachings at these expensive masterminds is pointless and irrelevant to you.

You need to know HOW to take your limited funds, and turn it into something that will break even at least so you can work on taking your break even product and increase the AOV (average order value) or LCV (lifetime customer value) to bring you to profits. 

They don’t teach this,  I really wonder why.   But lucky for you,  I am going to share with you a strategy to take your hard earned cash you saved up, and invest it, so that your work doesn’t go to waste and you start making money.. 

But before I jump in, let me tell you a quick story about a friend.   My friend has been a true friend for many years. I met him like 5 years ago, when he reached out to me and said he owns nutra offers in EU.    When he met, he was the first and only guy I ever met that whipped out his laptop, and showed me everything.  Numbers, figures, strategies, how they make money with trials as an advertiser, what to watch out for, so on so forth.     He was so open I was shocked.      You probably know that most people don’t share SHIT.   I don’t know why that is, but he was definitely a breath of fresh air.

In exchange, I showed him how to promote his nutra offers using BH strategies, and he ended up making multiple millions in revenue to his own offers getting CPA at $4-6 dollars vs paying networks $36 per CPA.        

Anyhow, so we became real friends because he’s the kind of person I really like.  Honest, open, and to the point – no bullshit that he’s killing it 24/7 and lying through his teeth, living in his moms basement and driving a leased vehicle to impress the aff boys that think bullshitting is the way to success.

After MC and the other providers started coming down HARD on MIDS and what not (that’s another story) my friend decided to sell his nutra biz and take a break.  During his break he decided he wants to make HQ quality products.   So he had a custom made backpack designed and invested a fortune to make it work.  HQ website for $7000,  product development for $15,000,  warm up campaign on Facebook Ads for $6000.  A kick starter specialist agency for $3500 / month retainer and so on.   Sadly his product failed.    

His product failed because even if your product is super high quality,  and truly awesome it doesn’t mean its a winner.        His product was very niche, and quite expensive – not a mass market appeal.     His failure was due to this;  no mass market appeal, and no real benefit – plus it was a brand new brand, unknown so there was no brand power.     Sadly the project is a failure, and he invested so much of his money to learn an expensive lesson.     Some say, if he would’ve spent all that FB ad money on influencers on IG by doing reach out to travellers, and pretty university kids then it could’ve gone a long way.       Who knows.

Why am I telling you this?  

It is all part of finding a winning product my friend.    So, when picking offers/products you need to go through a matrix to see if it has mass appeal, if there’s a large enough audience to market it to; that will potentially buy it.  

This is what the scaling gurus don’t teach you,  the foundation of how to crawl before you walk, and how to walk before you run.

If you read my blog, you read my failed attempt to make a compression sock work in LATAM.   We’ve tried every trick in the book but failed,  I spent over $2000 to test it which is HUGE for that area considering clicks are 1/3rd cheaper than in Tier1 geos.   My logic and strategy behind  throwing so much cash at those geos was to see if Facebook can optimize and find buyers if you spend a lot.  I wanted to try because a lot of people in Skypegroups say oh you gotta let the pixel work for you.   Well it didn’t work.  So that’s kind of a myth.

I surveyed people that go to the checkout page, and most of them said they didn’t buy because they do not have credit cards, and the offer itself didn’t offer them the local payment methods they are used to.       Plus there was a hick up on the landing page,  it was designed poorly and made people think one sock cost $79  (even tho that was a bulk discount special, but people don’t read the fine print).  

>> Read that case study here, it has a lot of awesome lessons on how to test and handle problems and solve them 

Anyhow,  back to the drawing board.   

I’m adamant  at making ecom work, because I know guys that are doing insanely well – and trust me these guys aren’t making money teaching courses about scaling, they are super underground, even Facebook/IG is private and they really pick who is their friend that can see into their lifestyle.  

They are the private jet, luxury houses, lambo owner rich affiliate types everyone wishes they could be.    

Their secret isn’t a weird trick on Facebook.

It isn’t an insider at FB or Google so they can run uncompliant stuff and not get banned.

There is no HACK like free traffic from a chrome extension, or a magical backend fraud rebill that people’s cards get dinged on after they buy a shitty made in china product for $7.99 on their online stores.

They do one thing, and do it very well.   

Ready for it?

They come up with unique angles that they target to a specific group.

Unique angles are everything.   It is what encourage people to share, like, comment.  And that kind of engagement is what results in cheap clicks, and huge profits for them.  

When you do a shopify store, if you get 30% profit margin after all COGS u are doing amazing.   With the power of unique angles to a single product funnel these guys are getting 80-120% profit margins (that’s 180-220% Return on Investment) 

The secret is unique angles.        

I can tell you, not a lot of people – in fact 99% of affiliates don’t bother with unique angles.    They think it’s hard, they aren’t creative, or they are plain out lazy.

However, those that do make the 1% money – achieve things every affiliate marketer dreams of – LAMBOS or as others call it FUCK YOU MONEY.       

We are going to come up and cover a strategy on how to come up with angles that can be targeted to a group.   

The product we are going to be working with is compression socks.  

Let’s pretend I have never seen this product before.     I don’t know nothing about it, or what its benefits are.   

The first thing I will do is head over to google, and type in “the benefits of compression socks”

Right away over 9 million pages of results come up, and I click on the first one which is entitled “Discover the 5 Benefits of Wearing Compression Socks

and I begin writing notes based on the article…

  • varicose veins
  • spider veins
  • pain
  • fatigue
  • swelling
  • itching
  • burning
  • leg cramps
  • promotes blood flow 
  • helps slow vein decease 
  • decrease risk of blooth cloths

We learned what they help solve;  and some benefits that are preventative.

Now the next thing we need to do is brainstorm and answer some questions, these questions start out with basic ones, and as we begin reading stuff on Google we can add more Q’s to answer to it to improve our understanding:

WHAT causes varicose veins and who is affected the most?

-AGE 
-PREGNANCY

Women are more likely to develop it because of hormonal changes. Taking birth control pills or hormone replacement therapy can increase risk of it.

-Obesity
-Standing or Sitting for long period of time

According to Chicago vein institute,  over 50% of the USA population over 50 years old has varicose veins.   Women that have a BMI of 25 or more have an increased risk.

WHAT are the symptoms of it?

  • REGULAR SIGNS
  • Veins that are dark purple or blue in color
  • Veins that appear twisted and bulging; often like cords on your legs
  • VERY PAINFUL SIGNS
  • An achy or heavy feeling in your legs
  • Burning, throbbing, muscle cramping and swelling in your lower legs
  • Worsened pain after sitting or standing for a long time
  • Itching around one or more of your veins
  • Bleeding from varicose veins
  • A painful cord in the vein with red discoloration of the skin
  • Color changes, hardening of the vein, inflammation of the skin or skin ulcers near your ankle, which can mean you have a serious form of vascular disease that requires medical attention

WHAT CAN BE THE MOST SCARY COMPLICATIONS?

  • Ulcers. Extremely painful ulcers may form on the skin near varicose veins, particularly near the ankles. Ulcers are caused by long-term fluid buildup in these tissues, caused by increased pressure of blood within affected veins.A discolored spot on the skin usually begins before an ulcer forms. See your doctor immediately if you suspect you’ve developed an ulcer.
  • Blood clots. Occasionally, veins deep within the legs become enlarged. In such cases, the affected leg may swell considerably. Any sudden leg swelling warrants urgent medical attention because it may indicate a blood clot — a condition known medically as thrombophlebitis.
  • Bleeding. Occasionally, veins very close to the skin may burst. This usually causes only minor bleeding. But, any bleeding warrants medical attention because there’s a high risk it can happen again.

WHAT CAN BE DONE TO PREVENT AND TREAT THE PROBLEM

  • Exercising
  • Watching your weight
  • Eating a high-fiber, low-salt diet
  • Avoiding high heels and tight hosiery
  • Elevating your legs
  • Changing your sitting or standing position regularly
  • Compression Socks

Now that we know a shitload of things about the product, and its benefits and potential complications/scary stuff that can happen if people don’t act to treat it.. we can go on to brainstorm WHO we will be targeting. 

#1 – Women taking birth control pills — can they be targeted via FB? if yes how,  maybe by targeting the names of the most popular birth control pills?  Or websites about birth control, or groups?

#2 – MOMS and MOMS to be – how can we target them?  How about baby sites, how about new mom websites, how about baby brands, how about online baby/kids stores?  What about using facebook’s advanced targeting options that is for new parents?

#3 – People doing a lot of walking at their job – targeting them by job title, for instance NURSES, I know nurses is a HUGE niche in t-shirts,   you can get ideas on what other job titles are big on FB using a tshirt spy tool like teeview…   

#4 – What about women doing a lot of running?   They can be targeted through various I love running and other groups/interests on FB.   

#5 – What about overweight women?  

OFC there’s many, many more potential audiences that can be targeted.   But let’s work with these 5 from above to come up with angles how to get the message across.    

When coming up with angles, we always want to appeal to emtions.  A while ago I wrote a post about the Best 48 emotions to test in your ad creatives – read it here.    I learned a lot about emotions from my good friend FINCH.  He’s master of emotional angle writing. 

Anyhow,  I’ve been an aff marketer for 10 years or so, so I know SCARY emotions work best.  That’s why we are going to focus on scary to get our message across.

#1 – Women taking birth control.    

Women taking birth control are 37% more likely to develop painful ulcers and irregular bleeding in their legs if they do not act to RIGHT NOW to prevent varicose veins from forming.    Surgery after the fact can cost tens of thousands of dollars, but right now there’s a solution for less than $30 that can help. 

Her legs looked like they were from a horror movie and when she consulted with her doctor he said it was because she’s taking birth control.    Dr. recommended she uses PRODUCT-HERE to make her legs look beautiful again.

#2 MOMS and MOMS to be. 

My doctor was shocked when he saw my legs!  He said it’s some of the worst vericose veins he has ever seen. When I asked why do my legs look like I am 90 years old,  the Doc explained that pregnant women and new moms develop these kind of ‘ugly legs’ where the veins show because blood circulation is diverted to the fetus and the healthy development of the baby.    When asked how to fix it, he said there’s two options – an expensive one that can cost tens of thousands of dollars, and an affordable one for less than $30.      I went with the latter, and after 8 months of regular use my legs look amazing like before (according to my husband)

With 4 kids,  my legs have gone from sexy to totally ugly and I no longer wear skirts to hide them from the world.  When I looked into why I developed what doctors like to call vericose veins I quickly learned it was because of my past pregnancies.   This product helped fix it.

#3 – NURSES

How do these feet look?  Not too appealing right?  These are varicose veins and 57% of nurses in the USA suffer from them.  Some say it’s because of too much sitting, same say it’s because of too much walking but everyone agrees that they are not a pretty sight.   Left untreated they can turn out to be the most painful thing ever and even cause complications like blood cloths to form that can result in VERY EXPENSIVE surgeries and hospital stays.  There is a working solution to prevent the pain and get rid of the ugly apperance that costs less than $30.     

#4 – RUNNERS

Only runners will understand the high.  Nothing is more fun than going for a run.   Sadly, there is a BIG problem that can end the fun over night.   Vericose veins.    When beautiful legs turn all ugly with veins popping out making walking near impossible due to the pain.  It all starts out with minor, spider like veins becoming visible on the legs and feet and can develop into an all out nightmare. The solution is painful surgery for thousands of dollars or a $30 trick that’s recommended by the American Vein and Vascular association.    GET IT AT >>

#5 – OVERWEIGHT WOMEN

This AMAZING meal can decide if someone will walk or not.    It is a fact that obesity can sweep someone of their feet and restrict them to their bed because the pain from their feet can become so severe they won’t be able to walk.  What causes it?   Lack of blood circulation.      For those that love to eat yummy foods and continue doing so there is a solution to ensure they will be walking pain free.       It costs less than $30 and comes with a guarantee that it does work at encouraging blood circulation.  

These are just a few angles I came up with on the fly for my FB Ads.  The next thing I would do is modify my presell to reference the angle on the first few lines.     

Then I’d create custom audiences inside Facebook Ad Manager to target, and save them.

Next we’d look for shocking/bizarre/unbelievable images and/or videos that match up with the angles.  

Then we’d create the ads, and run them as website conversions with optimize for purchase. 

Strategy would be 1 adset per angle, and 3 different ads where the image/video thumnail is different in it, duplicated 2x so we’d have 6 ads in the adset.

So to recap,  we’d have 5 different audiences.  Some audiences would have 1 angle, others would have 2 or 3.  

So we could have anywhere from 6-12 different adsets, and we’d start them all off at $10/day budgets and auto bid.  

So if we had 12 adsets that means we’d have 12*10$ daily budget and we’d run it for 72 hours and not touch it.    Since our CPA is around $30 for one sock.      So overall we’d spend $360 to test this in theory.

We’d launch the ads by scheduling them to start at 7AM of the target audiences time zone.  When you start then, FB will give it a higher bid therefore a boost to get impressions.  

Be sure to respond to comments as they come in,  I really like agorapulse for that.

Hope you find this guide useful!! Share it with friends to show your thanks 🙂 

Cheers

-iAmAttila

PS:  If you need help to brainstorm and come up with a strategy for your product,  my company Angelsaurus can help for $499.  Schedule a session by sending an email to me@iamattila.com or add me on skype: attilaodri 

What to do when your Facebook Ad gets disapproved [HOW TO FIX]

There is NOTHING more stressful than getting your ads disapproved after spending countless hours thinking about the perfect angle, writing the copy, and creating the most spectacular image in Photoshop or the coolest, most viral video ad in Adobe Premiere.  

It sucks, and I know it, it’s like this literally!!! 

I FEEL your pain and Facebook doesn’t make it easy.    Rather than telling you WHAT part of your ad triggered their disapproval, they give you a canned disapproval message like this: 

“Your ad wasn’t approved because it doesn’t follow our Advertising Policies, which apply to an ad’s content, its audience and the destination it links to. We don’t allow ads that use profanity, or refer to the viewer’s attributes (ex: race, ethnicity, age, sexual orientation, name) or harass viewers.

How to fix: We recommend focusing on your product or service, rather than the audience, and/or remove the profanity from your ad and/or destination it links to.If you’ve read our policies and think that we made a mistake, you can request a second review by our team.”

So WHAT CAN YOU DO TO FIX IT?

Something we like to refer to as the ‘process of elimination’

Here’s an ad that was disapproved with the above message:

Disapproved ad.

Rather than focusing and trying to guess what caused the disapproval.  We are going to use a process of elimination. 

Step #1 is to come up with a plan.   Here’s what we usually follow:

A) Remove all text on the ad, fill it with boring, product centric text aka dummy text.     In this case, we just put  Webdesign Service.  Full Service Design. Click SHOP NOW To Learn More.

B) Change the links in the ad.  Rather than pointing to our old homepage www.bannerslanders.com, we will find a high ranking site on Google for wordpress sites and try that link instead of ours.  

C) We are going to change our thumbnail for our video ad.

D) We are going to change our video ad to static image ad. 

Step #2 – Create duplicates of the disapproved ad, and edit them with the plan from above creating variants.

Step #3 – Send it for review by hitting the PUBLISH button then wait to see which one gets approved which one gets disapproved.  

Once you isolated the problem this way, you can move down that ‘road’ and fix it.    Eventually, being able to run your original ad with slight edit to pass the policy check.

Good luck!

PS:   After testing variants based on the rules above,  we had an ad approved where we reworded it so it doesn’t mention YOU/YOURS, etc at ALL and that got approved.  See the LIVE ad right here.

How We Made $51,167.60 For A Client On $7,240.42 Ad Spend (707% ROAS!) [Golden Tips Inside]

Ever wonder how big Black Friday can be for a newly established brand? Here is a an awesome case study that was published by Tomasz Babiec, a Facebook marketing expert specializing in ecommerce. There are many people struggling to get sales for new brands, but this case study shows that with a great product, good website and the right approach, you can sell a shitload of it on Black Friday by giving an amazing deal that’s better than all the deals throughout the year. He talks about strategy, he talks about targeting, and he talks about optimization and what I love the most, what he would’ve done different.  Thanks Tomasz for letting me share this with all my readers!!

⬛️💲Black Friday Case Study: How We Made $51,167.60 For A Client On $7,240.42 Ad Spend (707% ROAS!)💲⬛️

Hey everyone, hope you guys crushed Black Friday! I’m writing this post to share a case study around this year’s Black Friday campaign we did for a client. This is raw and fresh information that you can use in your own campaigns!

Quick background story:
▪️This campaign was for a premium brand that is not available anywhere else other than on the client’s website, so it may not work for affiliate offers.
▪️A normal day of sales on this store is about $5k on average, sometimes reaching highs of $15k and lows of $3k.
▪️95.7% of the ad spend ($6,930.35) was spent on Facebook, the rest was Google Ads spent across brand keywords and several niche ones.

💊💊 The recipe:
▪️You really need to have a great product to confidently push it. If your product is average, you risk getting negative feedback on your ads (measured in comments and in the results of surveys Facebook sends to people) and dealing with refunds/chargebacks.

▪️Prior to big events like this, you NEED to upload and publish your campaigns in advance (that means setting up campaigns, targeting them, giving them initial budgets, and scheduling them). Many people here have posted about this and it is absolutely crucial.

▪️Your offer should ideally be something that is not normally available for people during the year. A great offer was what made this campaign. If you give 30% discounts all year round, doing that again on Black Friday may work better than on other occasions, but most probably you aren’t going to make you a killing. We did a buy 1 get 1 free offer to drive up AOV and don’t kill margins too much.

▪️As others have suggested (shoutout to Nick Shackelford!), you need to drive traffic to your site several weeks before the offer goes live to warm people up so you can later retarget them with your offer. Your short-term ROAS will decline, but it will pay off. We didn’t say anything about the offer until 12:00am Black Friday, so people weren’t sure if we were going to do it.

Needless to say, on days like this, you don’t go anywhere without your laptop, 100% battery, and good internet!

💊💊 The setup:
🎯 Targeting:
❄️ Cold audiences: 3-10% LLAs (mostly 6% and 8%, apart from that I had 1×3% and 2×10%) of audiences that were historically performing very well, that is: 30 days FB engagement, customer LTV lists, Facebook’s new “value-based audience using pixel data”, 4% top pageviewers (shoutout to Tyler Garner who posted a video with this a while ago. You create this audience through FB analytics by checking how many times the top 4% purchasers trigger the PV event).

💰 I had 6 cold ad sets total, each with initial budget at $1000 and autobid. I later switched to manual, more info below. I admit I was a little too scared to go straight for Tim’s recommended shotgun and surfing setup and do $16k/day 😃

♻︎ Retargeting:
Literally anything you can retarget. This is where you make money from the traffic you were driving in the past few weeks. Target FB engagement, insta engagement, VCs, ATCs, past customers, newsletters, all kinds of website events, 75% VVs, literally anything that is relatively recent or that worked in the past (for example I wouldn’t target FB engagement that’s 180 days old, IMO that’s a little too broad for something like clicking your post). Depending on the size of your audiences, it may be better to put them together in one ad set, I had 2 ad sets.

💰 Budgets: $400/ad set for the start.

🛠 DPAs
VC/ATC: past 3 days, past 7 days, past 14 days (this one did bad compared to the other DPA ad sets), past 30 days, and cross selling to people who bought in the past 60 days.

💰 Budgets: $200 per ad set for the start.

🤖 Rules (Revealbot) – scheduled every 15 minutes. Target CPA was $130. I attached a screenshot of the rules I was running on the cold campaign, I also had rules I was running on retargeting and DPAs.

📧 We had a BF email that went out early in the morning on Black Friday.

💊💊 Campaign execution:
I checked stats every 1-2h, I didn’t want to do it too often because for me personally it does more bad than good. Patience is a virtue!

I really wanted to test Tim’s shotgun and surfing for the first time and my aim was to start bumping budgets as fast as possible, as soon as I started seeing initial proof that things were working. As I said earlier, I was scared to do a $16k per day setup, but conversions started flying in so quickly that I didn’t even wait for my reveal rules to kick in to increase budgets. I knew this was black Friday so the odds were kinda in my favor, so as soon as ad sets got 3 purchases, I doubled their budgets.

It quickly turned out that Facebook wasn’t spending quickly enough, so I went from auto bidding on all campaigns to manual. For cold ads, I first started with a bid cap of 3xCPA goal ($390), for retargeting I went for $450, and dynamic something like $600.

After letting that run for 1-2 hours and seeing the hourly breakdown of spend, I decided to give the best cold ad sets $10k/day budget and bump the other ones to $4-5k/day. I set DPA budgets at $1000 each and retargeting $2000 each. It still wasn’t spending quickly enough so I maxed out bids on dynamic ads and retargeting ($1000 USD bid cap) and set them to accelerated delivery. I did the same thing with cold ad sets, the best ones had accelerated delivery, $800 bid caps (not sure why I didn’t go for $1k) and $2-3k budgets.

I admit this was a little crazy as some ad sets started spending $500 per hour so I had to decrease their budgets from the $10k I set a few hours ago. They ended up at 2-3x the spend they had when I set them. My logic was that the daily budget was acting as a stop loss. If a rule I had set up wouldn’t kill it quick enough, the daily budget would run out. I was increasing budgets on accelerated ad sets and carefully monitoring performance. Surf with the waves!

My total daily budget at one point was probably $25-30k, though not all of that was accelerated.

Sales were flying in like crazy all the time. First I wanted to crack $30k, then 40, 50, and 60. For a few final hours of the day I was watching the account very closely (anyone know that adrenaline rush when you set a lot of ad sets on accelerated delivery and crazy bid caps? 😀) and 30 minutes before midnight ad account time, it completely stopped spending. I panicked thinking it’s a manual review that would shut us down for the rest of the BFCM weekend.

I still don’t know why but it only started spending at 12:00am Saturday ad account timezone. All credit card charges were successful, there was plenty of budget left, all important ad sets were live at that moment, yet it stopped spending. I admit I was disappointed because I wanted to get closer to $60k, but my hands were tied.

Conclusion: MAN, I exceeded my most ambitious expectations!

Shotgun and surfing works MIRACLES if you do it right! It wasn’t ideal (too much manual work on my end), but it worked really really well. I highly recommend this to anyone for events like this, I’ll be looking forward to testing it on another occasion without a sale really soon!

Now, some thoughts after analyzing everything.

What I would have done differently looking at it now:

💵 Higher budgets (definitely would start with $16k/day)
💵 Manual bids all the way from the start
💵 HIGHER BIDS! Bully them!
💵 Spend more budget on retargeting and DPAS
🎯 Broader targeting!
▶️ I would use the “Black Friday Cyber Monday” angle from the beginning. Doing Black Friday only limited the offer too much.
🤖 Set more automated rules!

Thank you for making it this far! It means a lot for me that you read the whole post so thank you once again 🙏🏻

I hope you found it valuable.

Do you have any questions? Let me know in the comments 👇🏼