How to Use Facebook Dynamic Product Ads

The Facebook Dynamic Product Ads are a great way to promote targeted products to the customers most likely to be interested in them. They are a very effective marketing strategy and can look just like any other ads on Facebook, whether it be image or slideshow ads. What is great about these is that you don’t need to create a new ad for every product, especially if you have a product catalog – after you create the template, your product images and information from your catalog will be automatically inserted. The Dynamic Product Ads can be used for both prospecting with broad audiences and remarketing to those that have already visited your site/product and maybe abandoned the purchase.

The First Steps

We already mentioned the catalog for these ads – the first requirement is creating the catalog and the second will be ensuring your Facebook pixel is installed and placed on your website.

You can approach your catalog through the Facebook Business Manager under Assets – you need this to pull relevant information and list of each of your products.

You can create different product sets, especially if you have a diverse range of products.

Once you’ve finished with creating the catalog, custom product sets and you’ve placed the Facebook Pixel on your website, you can start creating ads.

Creating an Ad for Remarketing Purpose

Remarketing ads are extremely effective for people who already interacted with your website – if a person viewed the content or added products to a shopping cart, we can use dynamic ads to show that every product on their feed and with the specific language attract the customer to complete the purchase.

Steps for creating these types of ads are very clear and straightforward if you have already created any campaign on Facebook. Within creating the campaign, select ‘Catalog sales’ under the ‘Conversion’ marketing objective.

Now, you need to name your campaign and ensure that you selected the right catalog, especially if you are managing multiple accounts. 

The next step is who is going to see your ad. Let’s select the appropriate audience, according to your initial plan – prospecting (new customers) or remarketing (people who have already interacted with your brand). Since we are talking about remarketing purposes in this article, we will choose that option. If you remember, we will choose this option for customers who abandoned the purchase for any reason; they could just view the products, added them to a cart but did not complete the purchase, cross-sell a specific product that someone purchased from a specific product set, or a combination of all these.

Since we need to test various audiences in case to collect the data on which ad works the best, this is a perfect place to begin with testing the selection of the people who have interacted with your website – someone who added to the cart in the last 7 days, 14 days, etc. So for example, when choosing the number of days, maybe you can start with three ad sets that show last 7 days, last 14 days, and the last 21days.This way you will test out different audiences and let Facebook’s campaign budget optimization adapt your money to the best-performing ad sets.

After selecting your audience and your payment method and the budget, you can finally create the ad. Facebook today has a variety of ads, including image, video, carousel or collection ads. Whichever you choose, ensure that it’s creative and that it speaks to the specific audience – if they have already interacted with your brand, choose the adequate language you are going to serve your ad with.

If you are not satisfied with how your products are shown through the ad, you can customize your product image by selecting ‘edit creative’ option – here you can crop or edit an image or add catalog info. Also, when editing, you can add the logo of your brand, but be sure that the product itself is clearly seen!

We have already mentioned that these ads are exquisite for remarketing, but they can also be used to show your products which are connected to some people’s interests, even if they have not interacted with your brand. For that, we use prospecting ads.

Creating an Ad for Prospecting Purpose

There are several things we can do when creating prospecting ads. The initial process is basically the same, but for the audience, we could select ‘find prospective customers even if they haven’t interacted with your business’ option. Then, Facebook will offer various audience targeting techniques to select your appropriate audience. When targeting, ensure you have carefully researched your potential customers, going from narrow to wide audience. Remember, you are going to speak differently to existing customers and to people who have never heard of the business before! Also, you are going to exclude people who already like your page.

There is another way you can make a successful prospecting campaign that utilizes both traditional ads and variations that are dynamically created with your catalog. To do this, you will need to select ‘conversions’ as the campaign objective instead of ‘catalog sales’ when creating your campaign.

At the end, don’t forget that you should test everything! When it comes to targeting, there is no “the way” that will work for every type of business or every customer. The biggest benefit of using dynamic ads in both ways is the ability to quickly change your targeting options – you can easily gain new potential customers or remarket to those that have abandoned the purchase of your product(s). The dynamic ads could look tricky to use at first, but once you set up your catalog correctly, it can do most of the work for your business, especially if you have a store with a large number of products!

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Screenshot from our network

If you remember, I told you I met a new traffic source at AWE last year in this post. Well, we ended up running quite a bit of dating with them, which made us low six figures in revenue at around 80% profit margin.

The biggest challenge with PUSH these days is competition. There’s just so many affiliates turning to PUSH that if you do the same shit as they do, you won’t make any money in fact it will suck.

What my media buyer did here is focus on 3rd world countries in ASIA and AFRICA. Clicks were cheap, and the ad blindness wasn’t bad like it is in tier1 geos with everyone spamming people with PUSH.

How we did it was spy and find the angles that ran the most, then have them translated into the target languages. For the images, we used the local ethnicity and similar images to the ones we saw on the spy tools.

In every campaign, we split tested 10 ads, and 2 landing pages which were localized in detail, so think legit translation, local flags and call outs like City name, also on some LPs we called out the Telco/ISPs name – some ppl do IP addresses but that’s pointless because most people don’t even know what aN IP address is, let alone know their own.

After running traffic and spending around $50 per geo, we were able to collect each data since the payout on these DOI offers in these geos was less than $5 per. DOI is double opt, that simply means people need to confirm the email they receive from the dating site once they sign up; since guys are horndogs this isn’t usually a problem and 80% of leads confirm which is better than COD offers for nutra.

Anyhow, scaling was pretty straight forward, my media buyer stopped the bad performing ads, and ran another $50 spend. Then he was able to start seeing which zoneIDs/placements on EVADAV were profitable and started blocking the ones that were losing money. This continued on, and slowly he increased the budget everyday doubling it.

HUGE TIP: One thing we did is harness their publisher platform where they pay for traffic; this was great for visitors we couldn’t monetize, in short we just sold it back to them. We also placed click stealer scripts (Banners&Landers hooked it up) it has made over $2000 in free money from lazy affiliates that simply rip landers and don’t clean it properly because they don’t know how to code. Always, always use a clickstealer, as most affiliates are lazy as hell, and they not only rip exactly what they find, but they don’t even know how to analyze the code and find hidden code that will take traffic from them without even knowing.

Anyhow, that’s it in a nutshell, after a small break we’ve resumed running these dating campaigns this time testing popunder; haven’t spent that much yet, but that’s for another case study update in the future.

Breakdown by OS
We’re slowly scaling as we optimize

Now here’s some details about EVADAV and the traffic formats they offer, we worked on PUSH, but you should try ever ad format since you never know.

A push notification is an alert message that pops-up on the client’s browser or smart gadget displaying the icon. Although it is a new kid to the world of brand advertising, the biggest advantage of push notification advertising is that people agree to receive such display messages knowingly upon subscribing to the website’s notifications. So, in a nutshell, whosoever shows interest on your website is your potential conversation.

Premium Pop

What are the key benefits of Premium Popunder Type of ADS:
✔️ Guaranteed view – the user is guaranteed to go to the advertiser’s site
✔️ It is shown to a unique visitor only once a day, which does not drain money when the user repeatedly goes to the same site
✔️ Pay Per Views – cheaper than other formats, since payment is made using the PPV model
✔️ Wide audience reach
✔️ Attracts a large amount of traffic

In-Page PUSH

What is the difference between the In-Page PUSH and regular push:
✔️ Works in all browsers, and all the platforms. Yes, including iOS!
✔️ A fresh audience that has not tired of push format yet. According to our tests, the conversion rate is 25% higher than with regular fresh subscriptions.
✔️ Good news for those who run campaigns with targeting by mobile carriers – the number of WIFI users strives to 0.
✔️ Gambling and Sweepstakes – converts excellent on iPhones.
✔️ A large close button in ads that excludes irrelevant clicks.

Selecting the Right Advertising Network

Deciding on the right push notification advertising platform is of paramount importance. Hundreds of such networks have recently emerged, thereby choosing the right option is trickier. There is a length of factors to mull over when selecting the push notification advertising platform, spanning from the age, gender, and essential details of the users it is going to cover. It is a no-brainer that you must know how many advertisers are already active on the network, as it is a clear-cut sign for credibility. Other aspects include the minimum cost per click and the rate of conversations. After analyzing all the above boxes to tick, we give a thumbs-up to EVADAV.

Today, in this post, we’ll be discussing push notification Ad network at large, throwing light on fundamentals and its various advantages before implementing it to survive & thrive in today’s neck competitive world.

EVADAV is a trusted push notification ad network that has built a robust image in the market on the back of helping small, mid-size to big brands in audience building and driving user engagement. It holds an edge over the many other top-ranked ad networks all thanks to its cutting-edge optimization technology. With more than 10k daily active campaigns, this network lets you quickly register, add funds in seconds and set up a campaign in the quest to accomplish the marketing goals. All of this will be done in less than five minutes.

A Results-Driven Advertising Network

EVADAV is an advanced client-oriented push notification network that presents a myriad of most up-to-date cutting edge tools to both publishers & advertisers to collaborate for mutual benefits. Not only it is free for advertisers to set up their accounts, it also provides a good margin to earn additional revenue to the publishers..

This native advertising platform presents a higher conversation in the entire push notification industry since the core objective of this platform is to make sure only the appropriate and relevant visitors get you to see the ads, with the use of upgraded internal analysis tools.

Why Choose EVADAV Over Any Other Advertising Network?

  • The Advertisers Are Only Verified on the EVADAV Platform.
  • EVADAV Offers a Manifold of Landing Pages for Any Kind of Traffic.
  • Upon the Individual’s Webmaster’s Requests, the Development of Custom Lps is Done.
  • This Platform Comes With a Variety of Trackers Integration Such as Peerclick, Binom, Keitaro, and Bemob.
  • You Can Manage the Account Easily, Anytime 24*7
  • It Takes Not More Than 5 Five Minutes to Get Started With Your Ad Campaign.

3 Quick Steps To Start Advertising

Register on the EVADAV Website

 Join the EVADAV Platform as an Advertiser Free of Cost With Instant Approval.

Add Funds

Add Funds to Your EVADAV Advertising Account with multiple supported payment system.

Setup Campaign

Setup Campaign, and Launch After Moderation!

Compelling Perks of Push Notification Advertising

Push notifications are an efficient and fast means to communicate with your audience, here are the benefits of EVADAV push notification advertising:

Boost User-Engagement

With the EVADAV’s push notification advertising, you can reach out to a wider audience base, and stimulate engagement with them via sending real-time updates and reminders about your brand or services.

Retain or Re-engage Users

Push notifications in today’s digitized, one-connected world are a great means to turn the inactive users into your active users.

Increase Conversion Rates

The push notifications with EVADAV’s platform create a sense of urgency amongst your prospective customers, thereby the conversion rates are increased considerably. With mobile push notifications, you can trigger immediate conversion by creating a well-optimized ad on EVADAV.

Precise Audience Targeting

One of the biggest benefits that come with preferring push notification over any other advertising model is the ability of the former to precisely target your prospective audience in line with the browser, OS, GEO, and several other critical parameters that can bring measurable results.

Great Volume

Another perk that is associated with the push notification advertising model of selecting EVADAV is that it has higher ROI, as over 200M push ads are delivered each day.

High CTR / CR

Our platform ensures the high efficiency of your ad campaign by aligning the best offers with the most appropriate audience.

100% Viewable

The push notification ads are 100% viewable as they displayed in the viewable region for the user, therefore, assuring high-end viewability for the creatives.

Track Actionable Metrics

Another significant benefit that comes with setting up a push notification advertising campaign is the ability to track user behavior. The EVADAV’s platform provides complex analytics that includes open rates, open times, and engagement.

Drive Audience Engagement & Revenue With Our Push Notification Ad Network

EVADAV advertising platform lets you easily customize the push notifications based on your specific business needs and marketing goals. They have a breezy-easy process to advertise with them. The first step is to get your brand/ business register on the official website of the EVADAV. Step two is to add funds, and the third and final step to set up the campaign in no time.

EVADAV presents high-performance for any budget. No matter, you are a young startup or a big brand, you can trust this platform to gain a much-needed competitive edge over its market rivals. EVADAV present higher ROI in comparison to other networks. The majority of the traffic derived from the business website is organic and meaningful with a higher conversion rate. With this advanced advertising platform, the advertiser have access to essential data all in one place.

Key Highlights of The EVADAV Platform

  • EVADAV Has a Global Reach of 250 Geos
  • It is Trusted by More Than 60m Active Subscribers
  • Has More Than 10k Daily Active Campaigns
  • Has More Than 10k Daily Active Campaigns

How To Create A Native Ad on EVADAV?

Creating an account on the EVADAV website is a matter of seconds. All you require is to signup via a valid email address along with the password. Additionally, you can join the EVADAV network through your Telegram or Skype log-in as a means for your account manager to reach out to you. The process of account doesn’t require any moderation. Once the account has been created, you now have access to the dashboard right away. From then, you can quickly get started with setting up your “stream.”

Now, coming to the configuration of the native advertising widget, this is a walk in the park. Once you’ve given the name to the steam, you’ll have to name the native ad along with the domain (HTTPS Only) where the ad will be appearing. Then, you’ll have access to several customizing settings such as the customer service worker name, display delay and time to next display. The additional settings are bought by the prompt constructor. That’s the pop-up that will be requesting you to show notifications to the user. Once they hit the “allow” button, the conversion happens, and you’re well on the way to make money. EVADAV allows you to customize the main text, to go with the text in the cancel & allow fields, additionally the icon on the left if you are not a fan of the default bell.

Next, you click on the “create,” you send the widget to the website for approval, which is a pretty quick process.

So, now when the widget has been approved, the next step is to go back to the dashboard to grab the code. You are required to download the JS file-the size of the file is generally less than 1kb-and next add onto the root directory of the website. Then, placing an ad on the website, where you wish the ad to appear, and you are done!

Whether you run a website with high daily traffic volume or want to promote your brand to reach out to a wider audience base, EVADAV is the native advertising platform you can trust.

If you guys have any queries about Evadav, feel free to contact Evadav’s CMO, Leo Yu. > (opens in a new tab)”>Click here for his LinkedIn account >>