5 Tips on How to Build Your Business Using LinkedIn Videos

Some still believe in the notion that LinkedIn is just an online CV, for freelancers to find jobs and get employed.

But the truth is, LinkedIn is a social network like any other. Like with others you can sell your products and promote your brand. You can find useful tips about Linkedin on this forum. In this post, I will focus on Linkedin videos.

Linkedin requires a specific approach to video creation. In general, you should create a different type of video for every network. Utilize the platform and find a way to market your business.

Every week there are over 9 billion impressions on Linkedin feed. Only 3 million is sharing updates. This means a lot of eyeballs and not a lot of competition.

What is specific about Linkedin is that ist a network for business people. So, your content will be in front of many important eyes that can change your business success overnight.

Posting good content and commenting is important to build your presence on Linkedin. However, videos have an even more significant impact.

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Building Trust

Through your videos you are showing the person behind the brand. Authenticity is the new currency of business dealings. Companies want to know that they are dealing with a real person and that person is very active in his network. In general, you will always trust more and have more confidence in a person (and his business) that are out there and are getting great feedback. They truly are experts in their field. You will pick them over a company that doesn’t have anything beyond a website and some low-quality content on social networks.

Promotion

  1. Show up in the comments. Your name shoving up as a contributor on the platform is making an impact on the network. People will appreciate you showing interest in their content and giving quality advice, sharing your own experience and such. Linkedin algorithms also love to see an active person, especially if you get replies, likes and such. So, show interest and people will show interest in you.
  2. Upload a video to provide value. You probably already have some community. So, give them some value and share your knowledge. Respond to every comment that your video is getting. Linkedin is not like YouTube, you will not have hundreds of comments. So, you will have time and you have no excuse not to comment.
  3. Optimize your profile. Make optimization for any search terms that you want to be found.
  4. Create a personalized hashtag. This is not just to leave hashtags on comments and posts. With your personal hashtag, people can find your posts. So, when people move around the platform and use your hashtag, you will get tagged not just by your name but your hashtag as well.
  5. Just start making videos. Yes, it sounds obvious but many people are afraid to do it. Prepper good content and start recording. You don’t have to and you won’t be perfect. You have to start somewhere and the sooner you do, the sooner you will start making an impact. Because the audience that will see your content will actually care and it will have the impact. Unlike any other social media.

How can I make my video viral?

Well, at the moment, there is a perfect opportunity that Linkedin is offering to marketers. Linkedin algorithms really like marketing content and you have the opportunity to get a ton of organic promotion with a quality video. This opportunity will not last forever. Use the opportunity right now.
The Linkedin algorithm has a much slower decay than the other networks. This means that your content will last for a much longer time than on social networks. If it’s popular it will stay for weeks in people’s feed.

The LinkedIn algorithm works on velocity. The more content you make, the more you are rewarded. So, treat your Linkedin posting like a longer version of Tweeter. Even better if you use videos for a longer continuation of what you wrote.

While we are there. You need a copywriting hook at the beginning of your post. The first one or two sentences. This is the first thing that people will see in your post. You need to hook them so they will read the rest.

Promote your video on other channels. As general advice, share your Linkedin URL wherever you can. Put it in signature and description of YouTube videos or other networks, on forums…

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The relatable story will always get attention. Something like – How most people are terrible at sending sales messages on Linkedin. Most users have experienced this and will talk about it. You can do even more than others. Because usually, this is all that people will talk about. For additional engagement and content quality, add your tips on how to make a good sale massage or how to approach people.

Make an interview with an influencer, a person that is known as an expert in their area, just whoever you can find. People know how important it is to have media exposure. Plus it’s nice when somebody asks you for an interview because they think you are an expert in some area.

Share a controversial point of view. Your post has to have some level of professionalism, so do not talk about politics, religion, some other sensitive topics. It’s best to share some different points of view in your industry. Something that would spark a conversation among affiliate or digital marketing professionals.

Quick Tips in coming up effective youtube video angle

Coming up with angles. Something that is not only challenging on Youtube, but indeed challenging to do, in general.

Every social media platform has some specifics and you can’t make videos that fit all channels. For YouTube, you need to divert people’s attention with Title and thumbnail, keep the video entertaining and don’t make it too long. It’s recommended to maintain some professional quality of your videos.

All that doesn’t matter if people are not interested in your content. Also, you need to offer different types of content. Interesting content that people can’t wait to see is what will get you the views.

The Internet is full of advice on how to get notest and how to make a lot of money from your youtube channel. It’s all-important for sure. However, you can’t make money if your content is not good. It should be your number one concern. Everything else can be fixed in time. But the content of your video, you can’t change that. It’s hard to improve your channel in time if your initial content is not good.

Let see how you can make creative and interesting content for your channel.

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Research

This is the number one mistake that people make, creating content that they like. Or assuming that you know what your audience wants.

Let me first show you the tool called Keywords Everywhere. It’s completely free. It comes as an extension to Chrome and FireFox. With this extension, you will see all the keywords associated with a webpage. On Google search, you can see keywords from multiple websites. If you type a keyword, you will see what people are also researching. You will also see data like CPC and volume for every keyword.

A good strategy is to type your ideas into the YouTube search bar. You will see that Youtube is using your keyword to suggest different things to watch.
YouTube trends are also very valuable for content ideas. You will see what is being watched and what topics are popular.

Google trends are always a good place to search for ideas for content. It’s awesome because it will not just tell you what trends are popular but also when something is trending. For example, you would presume the interest for Halloween is starting in October, but actually, Google trend shows that the interest starts at the beginning of September. So, thanks to Google Trends you will hit the market as soon as your niche topic starts trending. Now you have a great chance to have a maximum amount of views on a particular topic.

Survey your audience

Ask your audience questions on a regular basis. It doesn’t matter how big your audience is. They will grow and any feedback is good to have.

Best way to find out what people want to see on your channel? Ask them in a video! They are not just giving you ideas, they are suggesting topics that they care about. Topics that your audience wants to see. So, the more feedback you can get from your audience the better.

You can also use pols to have people more involved. Not just YouTube pols but you can make them on Facebook or Tweeter. What is important is to engage your audience.

Most people don’t know is that after some time you will get a Community tab on YouTube. So, you can post your survey questions there.

Again, don’t assume what people want to watch.

Also, with surveys, you will get the idea of what language your audience speaks and demographic data will show you who you are mostly addressing.

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Related Channels

It is always recommended that you look at your competition. A great source of content ideas in our case.

It’s even more important if you don’t have a big audience. Looking at what their audience likes will help you understand what your audience will enjoy as well.

If you are not new to YouTube you can see related channels, it’s on the right side. A lower side of your page. You can see what videos are working for related channels and what content is interesting to their audience.

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There is also a service called VidiQ. With this tool, you will get a Trending tab that gives you an option of browsing videos from related channels. What is different is that here you can see a view velocity. This means you can see videos that are the most viewed per hour. So, some 6-month-old video can suddenly get 10 views per hour.

The whole point is to learn what is popular with your competitors and to make something similar. Then there is a big chance that people will see your video among suggested videos. You know what – suggested videos are the number one traffic source on Youtube.

For example, if someone’s (from your niche) video is making 30 views per hour, creating similar content will get you on that popularity train. If you get 5 views per hour from that its a huge benefit.

Hopefully, this will get your creative juices flowing and you will be able to create a lot of interesting content from these tips.

How to Choose the MOST Profitable Google and Shopping Ads Niches for Your Ecommerce Business

Since I’ve met quite a few people who have struggled with this, I thought I might share with you a couple of tips on how to choose the best niches for your business, as well as some examples of broad yet great niches that are excellent for beginners.

Remember: What’s Perfect on Facebook Won’t Necessarily Work on Google

A lot of you are probably already aware of this, but I just wanted to remind you that just because a product/niche works great on Facebook, doesn’t mean it will be great on Google, too. Of course, if you have a product that sold really well on Facebook (in hundreds or thousands), it definitely makes sense to give it a try on Google.

In all other situations, it’s best to start from scratch and to some niche/product research first — if you’re planning to use Google Ads, that is.

What Should You Look for in Google Ads Niches/Products?

When searching for the right niche/products, there are three things that I’m always on the lookout for.

1. Functionality 

When it comes to Google Ads, I always try to pick a product that solves a specific problem people have, because it’s easier to convince someone to buy a product if it helps them in some way. On Facebook, things are a bit different — you show people a cool video of your product, hype it up, and hope that they like it enough to go to your store and buy your product. 

On Google, however, this approach doesn’t make a lot of sense, because people want to buy a product because they need it, not because they are too excited about it (like on FB). Plus, keep in mind that these people probably won’t even search for your product directly, but rather a solution to their problem. This doesn’t mean that sales aren’t possible, just that you’ll have to work harder to put your product in front of them as the best possible solution.

2. Higher Price

Shopping Ads have a profit margin of $0.30-0.40, which is why cheap products (below $20) are extremely hard to sell profitably on this network. What I’m trying to say is this: if you can’t get below those 30 to 40 cents (this happens with the US and really common products), how are you going to sell a $20 product profitably?

In order to be able to sell a cheaper product, you’d either need a great conversion rate (5% or more, which is not easy for a dropshipper or a small business owner), a fantastic funnel with all these upsells that can help you maximize your average order value (again, not as easy as it might seem), or a high customer lifetime value that will enable you to sell products to the same people over and over again (which is not something many dropshippers do).

In short: cheap products are not suited for Google Shopping (and Google Ads, in general).

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