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[GUIDE] How to Setup a Campaign on Popads

Popads is a paying advertising network with tons of traffic for both desktop and mobile, in many GEO locations. It is specialized in pop-unders.

When creating a campaign, under Advertising type you will have options: pop-under, pop-up, tab-under  (only works with Chrome browser) and tab-up .

Pop – unders are pop-up ads that open in new window of your browser, usually behind the main window and are visible when user closes or minimizes the main window.

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3 Ways to Setup a Google Display Network Campaign for Success

When it comes to Google Display Network (GDN) there’s a ton of ways you can setup a campaign. I’ve invested thousands of dollars into testing all the methods; and still am puzzled at how many times the methods differ from vertical to vertical a LOT. That’s why its super important to follow a series of best practices which help you do the maximum IMPACT right from the start.
One of these things is to setup the campaign so it’s only catering to one type of traffic right from the desktop.  (Read my guide on how to block mobile and all kinds of other crap from your campaign HERE)

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How to increase your ROI and save your ad budget on Google Display Network

Every pro GDN advertiser knows that mobile and desktop are never going to convert the same way. That’s why its super important to block as much as possible right from the start on your campaigns intended for desktop only.

To do this, you need to apply a -100% decrease mobile bid adjustment under the Settings > Devices tab on a campaign level.

Secondly, you want to click Display Network>Placements tab, and add in under campaign level exclusions for placements:
That’s the two most important steps; but we’re not done yet – if we really want to maximize our ROI, and minimize wasting our ad budgets there’s one more step which is a must.


You want to click on a campaign, then DISPLAY NETWORK > +TARGETING TAB > Campaign Exclusions > Site Category Options and exclude:

Gambling, in game, gMob app non-interstitial, error pages, and parked domains.

This is what it will look like after you are done:

QUICK GUIDE: How to convert list of keywords into exact match for Google Adwords in just a few seconds

You will need NOTEPAD++ for this one, or similar editor that supports reg expressions.
Make sure you have your list of keywords in a list that has been cleaned from duplicates.
1. Fire up NotePad++ and click on Edit > FIND & REPLACE
2. Next make sure that regular expression option is enabled and type in the following:
find what:  ^.
replace with [
this will add [ in front of your keywords
3. next:
find what: $
replace with ]
this will add ] in front of your keywords
4. the criteria for exact match on google adwords is [keyword]   – enclosure by [ ] on both sides; the above gets it done in a few seconds.
5. Saving time = good!