Adcash was founded in 2007 and it is a real-time advertising trading platform. They offer targeted ad placements on over 15000 high performing websites. They provide advertisers with self-serving platform which has numerous tools for creating and managing your campaign.
When it comes to Google Display Network (GDN) there’s a ton of ways you can setup a campaign. I’ve invested thousands of dollars into testing all the methods; and still am puzzled at how many times the methods differ from vertical to vertical a LOT. That’s why its super important to follow a series of best practices which help you do the maximum IMPACT right from the start.
One of these things is to setup the campaign so it’s only catering to one type of traffic right from the desktop. (Read my guide on how to block mobile and all kinds of other crap from your campaign HERE)
Every pro GDN advertiser knows that mobile and desktop are never going to convert the same way. That’s why its super important to block as much as possible right from the start on your campaigns intended for desktop only.
To do this, you need to apply a -100% decrease mobile bid adjustment under the Settings > Devices tab on a campaign level.
Secondly, you want to click Display Network>Placements tab, and add in under campaign level exclusions for placements: adsenseformobileapps.com
That’s the two most important steps; but we’re not done yet – if we really want to maximize our ROI, and minimize wasting our ad budgets there’s one more step which is a must.
These are the SITE CATEGORY EXCLUSIONS
You want to click on a campaign, then DISPLAY NETWORK > +TARGETING TAB > Campaign Exclusions > Site Category Options and exclude:
Gambling, in game, gMob app non-interstitial, error pages, and parked domains.
This is what it will look like after you are done: