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1 Giant List of Affiliate Marketing Resources

Blogs

CPA

FinchSells – Well, hello.

Mr Green – New Zealand’s best (and maybe only?) affiliate marketing blog!

Aff Helper – Regular contributions from all over the affiliasphere.

Charles Ngo – Popular affiliate and rightly so. Don’t think he’s ever put out a bad post.

Adult Media Buying – Man o’ Scandal? You’ll enjoy this. Sound advice for making a filthy dollar.

PPC.bz – Hilarity, affiliate marketing and… weed porn?

Wall of Monitors – The blog of affiliate marketer ‘HeavyT’. Shares more than just his monitors.

Perform(ance Marketing) Insider – The Daily Mail of affiliate marketing rags.

Perform(ance Marketing) Outsider – Amusing parody, that often manages to be more relevant than the above.

IPyxel – Lots of tips for getting profitable on Plentyoffish.

StackThatMoney – Head straight to the Case Study section.

Luke Peerfly – Award winning affiliate manager with a busted brand if he ever leaves Peerfly.

Nicky Cakes – The blog that got me in to affiliate marketing. No longer updated, some classic reads in the archives.

Aff Playbook Blog – Lots of practical tips, especially useful for PPV marketers.

Zac Johnson – One of the longest running CPA blogs out there.

CTRTard – Helmet wearing CPA dude. Where did he go?

Ian Fernando – Travels the world pointing his finger. One of the last remaining active CPA blogs.

Rohail Rizvi – Affiliate insights and regular ‘earnings reports’ if you need some inspiration. Doesn’t seem to post much these days.

Justin Dupre – Has been caught staring at more titties than any other marketer in Thailand.

Riley Pool – He said he was going to post a new campaign every day, then he disappeared completely. A recurring trend in the affiliate blogosphere!

Bryn Youngblut – I just love his name. Another once prolific CPA blogger who has vanished, presumably back to Monkey Island whence he came.

Inside Affiliate – Check out his older posts on PPV.

Affiliate Help – Covers a lot of the basics in an easy-to-read manner.

POF Blog – Advertising on POF? Ben can hook you up with some good strategies.

Who Is Andrew Wee? – The kind of guy who seduces affiliates with ice cream and chocolates.

AM Navigator – Interesting perspective from those managing affiliate programs. ‘How to monetise us pawns…

Moby Affiliates – One of the few blogs dedicated to mobile affiliate marketing.

Mob Aff Blog – Another one, written by an angry Russian dude.

Affbuzz – Aggregates the latest CPA news.

Affposts – Like Affbuzz, emphasis on newer posts.

Conversion Optimisation

UnBounce – Delicious landing page optimisation tips.

Conversion XL – ‘Extra Lucrative’ conversion advice.

Topping Two Percent – Excellent write-ups, lots of juicy info on how to squeeze the maximum out of your landing pages.

Boost CTR – Light a rocket up the jacksy of your search and social ads.

Optimizely – Full of A/B testing examples.

Shock Marketer – Consistently good advice, no fluff.

Conversion Voodoo – Company blog with plenty to say about improving conversions.

General Marketing

OKTrends – Unmissable insights for anybody working in the dating niche. You need to read this.

Kiss Metrics – More data analysis than a marketer can shake his stick at.

ViperChill – One of the most informative Internet Marketing resources on the planet. Featured in the Guardian.

Sugarrae – Impressive collection of straight shooting posts. Covers a spread of Internet Marketing topics.

Blue Hat SEO – Outdated as hell, still an epic read.

Shoemoney – Love him or hate him, you can’t not know Shoe if you work in this industry.

Inside Facebook – Essential reading for the sadists otherwise known as Facebook marketers.

Dukeo – Has really come on strong in recent months. Lots of great content for affiliates.

SkyRocket SEO – One of the few SEO blogs I keep coming back to.

Generation Y – Tips on how to survive working from home, from those already surviving it.

PPC.org – Tips and tricks for clickety clicks. Heavy focus on Google.

Skimlinks Blog – Regular dollops of advertising industry news.

Think Traffic – Consistently good advice for brand building and traffic swallowing.

Networks

There are so many networks out there. I’m only going to recommend those that I’ve tried personally, or those with near unanimous praise.

CPA

Adsimilis – If you’re sick of networks posturing over who has the biggest grapefruits or the dopest bling, then sign up with Adsimilis. They ‘get’ the affiliate mindset, without adopting it for themselves.

A4D – Led by Jason Akatiff, A4D is one of the most highly regarded affiliate networks in the business. You’ll be tough pressed to find a bad word said about them.

Convert2Media – Recognized by 500 INC. as one of the fastest growing companies in America.

Neverblue – Tons of great mobile offers, and one of the rare few genuinely ‘international’ networks. Made my first ever CPA commission with Neverblue. *le sniffle*

Above All Offers – If Eli Aloisi puts even half the time in to his network as he did with the BlueHat blog, this has to be worth joining.

F5 Media – Founded by the same guys who brought you the STM Forum, F5 packs a bunch of strong dating offers.

Monetise – Promising network with a heavy slant towards UK offers.

Peerfly – Strong industry following, popular launch pad network for beginners.

Incent.ly – Owned by Peerfly, dedicated to incentive traffic.

Mundo Media – I haven’t tried them, but I’ve heard good reviews. Mobile seems to be their specialty?

Ploose – Good for adult dating and hookup offers.

Cupid – Vast selection of dating offers from Cupid.

People Meet – Home to the People Meet brand. Excellent converters.

Date Connected – Another direct dating/hookup merchant, home to JustHookup. Can you guess which niche I work in?

Traditional

CJ – Known for its shoddy treatment of affiliates, but with so many good offers, you’ll want to join regardless.

ShareASale – Much respected Chicago-based network. Large selection of boutique CPS offers.

LinkShare – Another colossal network. Better support than CJ.

ClickBank – Where many an affiliate marketer sold his first shining turd. Sketchy digital products galore. They have the audacity to start deducting commissions through ‘admin fees’, which will piss you off.

Amazon Affiliates – Underrated by CPA affiliates, overrated by everybody else.

Google Affiliate Network – Boo the irony.

Mobile

OfferMobi – One of the leading mobile performance networks.

Revived Media – Created by the prolific IMGrind team. Dedicated mobile network with great reviews.

KissMyAds – Mobile affiliate network. Regrettable name for the dinner table?

Linking Mobile – UK based, recommended to me. I haven’t tried them.

Conferences and Meetups

Affiliate Summit – The premier affiliate marketing conference, where affiliates convene to talk shop and party in strip clubs (or drown in sausage).

A4U Expo – Popular performance marketing conference, especially in Europe. A bit suity.

ad:tech – Digital marketing conferences scattered all around the globe. Very suity.

LeadsCon – Vegas/NYC based event dedicated to lead generation.

AM Days – Specialised conference for the management of affiliate programs (aka, how to deal with unprofessional slackers in their underpants).

Self-Serve Traffic Sources

Below is a relatively small selection of traffic sources that I can personally recommend. For a more comprehensive list, see this sprawling bookmark cert on 3things.

Search

Google AdWords – Still the King of search PPC. Not an easy dragon for the affiliate to slay.

Bing Ads – Closest alternative to AdWords. Less booty lashings.

7Search – You’ll need to be on your game to find a converter in here. Only troopers hit the green.

Social

Facebook – Hugely competitive. Potential to make you rich. Quickly.

Twitter Ads – …Good luck.

POF Ads – Target dating users down to the hair color. Saturated but still powerful.

Adly – There’s something I find immensely entertaining about the prospect of affiliates soliciting celebrities for their ads. What’s the worst that could happen?

Cubics Adknowledge – Advertise across a selection of over 1200 Facebook apps.

Contextual

Media Traffic – Good PPV network for single opt-in submits and gaming offers.

TrafficVance – Highest quality PPV traffic in the business. Requires $1000 deposit.

Lead Impact – Good starting point for PPV marketers. Lots of room to scale your campaigns.

DirectCPV – Haven’t tried them but they’re always giving free coupons away. Sign up and make the most?

Display

AdBlade – Self-serve, popular choice for the CPA affiliate (particularly those who dabble in rebills).

50onRed – Intext and display ads available. $500 to get started.

BuySellAds – Buy direct placements on high profile websites. Easy to use. Tough to find the good spots.

Buy Ads – More direct placements.

Pulse360 – CPC-based with lots of high quality traffic. Expensive. Won’t work on lower payout offers.

engage:BDR – High quality display traffic that you’ll need some budget for.

SiteScout – Low risk media-buying entry point for affiliates. Suggest you start here.

MochiMedia – Great launch pad for newbie affiliates in the gaming niche.

Ad2Games – Lots of quality gaming traffic. Heavy German influence.

CPM Star – More gaming traffic. Only limited experience with this one, looks decent.

Juicy Ads – Incredibly lenient, self-serve adult dating platform. Cheap. Great for learning the ropes.

Traffic Junky – One of the most popular sources of adult traffic in the world. Big volume. Equal competition.

Exoclick – More adult dating by the bucket load. Probably not *quite* as good quality as TJ, but offset by cheaper traffic.

AdBucks – Don’t be fooled by the minimal interface. This adult display source packs a donkey punch.

Retargeting

AdRoll – Named the #1 Advertising Company by Inc. Magazine. Growing fast, seems to be everywhere. Oh wait…

Retargeter – Renowned for having one of the best customer service teams in the business.

Chango – Specialises in search retargeting rather than site retargeting.

Mobile

AdMob – The daddy of mobile advertising. Now owned by Google.

Leadbolt – Temperamental but popular platform.

InMobi – Lots of traffic, not the best interface for a newbie.

Adfonic – Over 100 billion monthly impressions.

AdModa – Has a useful Campaign Planner to help you avoid desolate markets.

JumpTap – Hit and miss customer service, high quality traffic. Worth sticking with.

Search Marketing Tools

SEOMoz – Powerhouse in the SEO world. Monitors your search and social performance for a good price.

Open Site Explorer – Part of SEOMoz, but free to use. Offers a bird’s eye view of your site’s current standing in relation to competition.

Spyfu – Download your competitor’s profitable keywords (then do your damn best to find them).

SEO Book Tools – Useful all-in-one resource covering most of the SEO board.

Google AdWords Keyword Tool – Don’t live by this tool, but don’t completely ignore it either. Useful when applied in context.

Forums

Subscription

Stack That Money – My forum of choice for affiliate marketing discussion. I’m a moderator here, and it’s the only forum I post on. This is high-end CPA advice for those who are actively running campaigns. Costs $99/month, worth every penny.

AffPlaybook – Another popular forum, particularly with North American affiliates. This started as a specialist forum for PPV, but it now covers pretty much every avenue for the CPA affiliate. Costs $67/month.

IMGrind – I’ve never seen it. Reports suggest it attacks Internet Marketing from a broader scope and is not aimed directly at the CPA affiliate. Costs $99/month.

The Dojo – New paid addition on the CPA Fix forum. Lifetime access for a one-time payment.

Free

WickedFire – Where the occasional golden nugget can be found buried between tits, ass and Rick Astley. Generally NSFW.

Affiliates4u – Very active forum, heavy European influence. Better place to network with merchants and product owners than it is to find other affiliates.

ABestWeb – Largest affiliate marketing forum in the world, with a heavy corporate slant. Where the utterly blind converge with the suited and booted.

CPA Fix – Mostly focused on CPA marketing, seems to specialise in free traffic sources and generating leads on a budget.

Must-Read Books

The Affiliate Marketing Survival Guide 2013 – Written by yours truly. My uncensored take on where the industry stands in 2013, and most importantly, where your business needs to stand in 2014.

Ca$hvertising – A must-read for any direct response marketer. Golden tips for improving your sales funnel with an emphasis on getting the conversion now.

The Millionaire Fastane – A book of two halves. Skip the preaching first half, but burn the value creation tips of the second half in to your retinas and live by them.

Influence – A seminal classic from Robert Cialdini that many affiliates glow over as the most important book they ever read.

Ogilvy on Advertising – Classic work, now decades old, yet Ogilvy still speaks more sense than most. The lessons of an advertising great.

The Happiness Advantage – Wise words for those whose happiness depends on the next stats refresh.

Thinking, Fast and Slow – A modern classic on understanding people. A skill that pays the bills in this biz.

You Are Not So Smart – Light, fun, breezy read on the many psychological biases and flaws that an affiliate marketer could do untold damage with.

Outsourcing and Delegating

ODesk – Great place to hunt for programmers, designers and virtual assistants.

Easy Outsource – Hit and miss pool of Filipinos for hire. Some golden workers, some… not so much.

Elance – Slightly more expensive, and generally more ‘westernized’. Use Elance to hire specialised writers for your ‘money’ sites.

One Hour Translation – If you are running foreign campaigns, it can be tempting to cut corners with language translation. Don’t do it. Use this site to get your landing pages and creatives translated within the hour.

Guru – Another big cat in the outsourcing world. I’ve never used it.

Fiverr – Seriously, is there anything that can’t be outsourced to Fiverr? This site is like a slap in the face to every freelancer who cherished his hourly rate. Good for us though…

99 Designs – Crowdsource your design work. Pricy but spoils you for choice.

Mailing Software & Tools

AWeber – Popular email marketing tool. Loses points by charging for unsubscribers, still my favourite.

MailChimp – Has a free option up to 2000 subscribers.

OptinSkin – Sends your opt-ins through the roof. Used on this site. Developed by Mr. ViperChill.

Mobile Resources

Inside Mobile Apps – Probably the best resource on mobile app dev.

HowToGoMo – Test how your site looks on mobile devices.

Mobilizer – Great mobile browser tester, free app.

iMobiTrax – Mobile tracker from the guys behind IMGrind. Looks very impressive.

MobGrind – Useful aggregator for mobile news.

PPC.bz Mobile Resource List – A list within a list. So what?

Content Publishing

WordPress – Has opened up content publishing to the mass market. Love you, WordPress.

Joomla – Flexible and aesthetically pleasing platform.

Clickthroo – Landing page builder with over 100 templates and split-testing functionality.

600+ places to share your content – Use, don’t abuse!

Research Tools

IMDB Coming Soon – If you like to monetize trends, this is probably the most underrated resource on the planet. Pick a blockbuster movie in the distant future, build your website, eat the traffic.

IMDB Just Announced – Get your first mover’s advantage on.

Google Search Trends – Analyse the latest search trends. You’ll need to act fast if you want to make any money from them.

Google Ad Planner – It’s almost like they want us to advertise with them!

Amazon Future Releases – Drill down your search by categories to find the hottest products coming soon to your niche.

Yahoo Clues Beta – Clues is a pretty good name for it. Data that gives you a headache.

Think With Google – Small mountain of research in to consumer trends. Broad in scope, interesting nonetheless.

Compete – Popular research tool. Scratch the underbelly of your competition, sniff out their popular keywords, monitor traffic metrics.

What Runs Where – Spy on the world’s most successful display campaigns.

Mixrank – Good, underrated alternative to WRW.

Adult AdSpy – For adult dating marketers with good self-control. Wank ‘o clock.

Offervault – Handy tool when searching for CPA offers.

oDigger – Network reviews and offer searcher. I wouldn’t place much faith in the star reviews, but the rest of the site is useful.

Creative Tools

BannerSnack – Suck at making banners? Use this.

Icon Finder – More arrows and buttons for your landing page than you could ever possibly need.

Ugly Banners Work Better – Oh yes they do. This is a sweet tool for fuglifying your creatives and increasing that all important CTR.

Jing – Don’t miss inspiration when it comes. Jing allows you to capture images and clips on the fly. Great for scoping campaigns.

Convertasaurus – Select two calls-to-action and watch them fight to the death. Not sure how accurate but pretty cool?

Browser Shots – Always be testing how your landing pages look in different browsers.

BrowserStack – Best browser tester I’ve found so far. Works for mobile too.

Tracking Tools

Complete Solutions

CPV Lab – Premium but oh-so-easy campaign tracking. My favourite.

Tracking202 – More customisable than CPV Lab, and free. Can be a little fiddly if you’re a technophobe.

Bevo Media – ‘The only place affiliate marketers need to be.’ All in one suite. Never tried it.

iMobiTrax – Mobile tracker from the guys behind IMGrind.

Tracking Everything Else…

Optimizely – Popular A/B split testing tool with a free trial.

ClickTale – Spy on your website’s visitors.

Crazy Egg – More spying goodness. Eye tracking technology.

Google Content Analytics – Some very useful (and free) website performance insights from the big G.

Visual Website Optimizer – A/B testing, multivariate testing, heatmaps. Free trial available.

HasOffers – If you’ve ever wanted to create your own affiliate program…

Cake – See above. Another network favourite.

POF ExcelBundle – Free collection of Excel tools to optimise and manage your Plentyoffish campaigns.

Productivity Tools

Producteev – One of the best takes on David Allen’s Getting Things Done system to date.

Wunderlist – New favourite of mine. Simple to-do lists. No clutter.

Trello – Excellent tool for managing your workflow.

LeechBlock – A must have for ‘work from homers’. Block yourself from time-wasting sites.

Pomodoro Timers – Nine timers for the popular productivity hack where you break your day in to 25-minute work stints.

Yast – Track where you are spending your time. Needs a sand pit to bury your head in upon analysing results.

Sanebox – An absolute Godsend for anybody who spends Monday morning drowning in emails. Filter the chaff.

WriteMonkey – Spend a lot of time writing? This tool removes every last distraction from your screen. Write monkey, write.

Miscellaneous Tools

Concierge – All-in-one shop for every service an affiliate could possibly need, from copywriting to server tuning to legal advice.

FTC Guidelines – Well, this you did not expect.

Evernote – Remember everything, everywhere. I could not live without Evernote.

Ad Calc – Estimates your anticipated CPCs, EPCs, CTRs, CPMs, BMIs and so on…

SimplyNoise – One of my favourite ways to stay productive. Use this free tool to increase your focus and block out any noisy distractions.

SimplyRain – Like white noise, but slightly more pleasing on the ear. There’s nothing like a heavy thunderstorm to block out the irritating arsewipe from across the office…

Flippa – Sell websites, buy websites. Flip your god damn balls for profit if you so wish.

UBot Studio – Beast of an automation machine. Amazing for web scraping and point-and-click task gobbling.

Mr Green’s POF Uploader – Carpetbomb POF with your ads. Nice time saver.

GeoSurf – One of the best proxy tools on the market.

Maxmind Geo Tools – A staple in affiliate marketing landing pages, this open source tool lets you serve different content to different countries. Worth thousands if used correctly.

OIOPublisher – Sell ad space on your websites. Full geotargeting available. Excellent plugin.

Slanguage – Good resource for local slang. Give your campaigns a local touch.

Cool Slang – More slang, careful how you use it.

The Premium Post Series – Seven volumes of explicit, juicy affiliate marketing tips, straight from this author’s arse.

LastPass – Because when you work with a gazillion networks and a billion traffic sources, remembering passwords can be a pain in the arse.

Crunch Accounting – £70/month for excellent accounting software and advice whenever you need it. UK only.

Web Page Test – Slow landing page = Low conversion rate. This tool checks the speed of your pages.

VTC – I have a soft spot for VTC. When I dropped out of school, I taught myself everythingonline-related using this site.

Lynda – Video tutorials for just about anything business related.

Useful TED Talks

‘How to get your ideas to spread’ – Seth Godin doesn’t like to play it safe.

‘The tribes we lead’ – Seth Godin on the power of building a tribe, and how to lead one.

‘Life lessons from an Ad Man’ – Rory Sutherland on the difference between ‘real’ value and perceived value.

‘The happy secret to better work’ – Shawn Achor shares some of the secrets from his Happiness Advantage philosophy. Enlightenment for affiliates.

‘The power of time off’ – Stefan Sagmeister on the revitalising effect of planned time off. When was the last time you did nothing?

‘The puzzle of motivation’ – Dan Pink on why most managers get it wrong.

‘Trial, error and the God Complex’ – Tim Harford on why trial and error is the way forward. It really is.

‘What physics taught me about marketing’ – Dan Cobley’s fascinating if slightly contorted slant on what marketing and physics have in common.

‘Schools kill creativity’ – Hugely popular talk from Ken Robinson that I wish I could have sent to my teachers 10 years ago.

I will be adding to this list over time, and it’s only natural that I will have forgotten a few deserving sites and tools. If you think something needs adding, feel free to plug it in the comments.

 

PS: Brought to you by the kick ass dude named Finch @ http://finchsells.com/2013/03/18/1-giant-list-of-affiliate-marketing-resources/

How To Track Adult Paysite Link Codes generated by NATS Using iMobiTrax

Hey Guys!

I’m going to share a quick how to on tracking adult paysite links generated by NATS. These link codes may either be encoded link codes, or unencoded.

In this example I am going to show you the encoded way, but it is exactly the same with the unencoded NATS link code as well.

Step #1) Login to your adult sponsor, and click on Link Codes (it is usually always the same label on every adult sponsor using NATS)

Step #2) When you arrive on the link codes wizard page:

1) Click Create New Campaign – I typed in iMobiTrax TEST, and pressed OK
2) Select if you want PPS or Revshare (whatever you wish) and press Show Link Codes

Step #3)

Find the paysite link code to tour (that’s landing page in the adult industry); in this example it is [I][url]http://secure.badassgirlfriends.com/track/MjIwNTExOjI6ODE/[/url][/I]

Copy it to your clipboard (CTRL+C, or right click, copy)

Step #4)

Open your favorite web browser, and paste it in the address bar. Press ENTER. You will be taken to the landing page (paysite tour).

Now look in the address bar, you see your link code has been converted to something that looks like this:

[U]Pay close attention to the parts highlighted[/U]

a) nats
b) that random series of letters and numbers in all kinds of weird cases. – example: MjIwNTExOjI6ODE,0,0,0,0

THESE ARE YOUR MAGICAL TOKENS!!!

copy both to a text file

Step #5)

Now lets open up iMobiTrax and create a new campaign.

For campaign name put whatever you want, I usually put paysite name.
Select the group, traffic source, CPC, etc.

Then scroll down to the fun part, the Token & SubID Setup section.

a) Select USE Tokens: YES
b) Use Source Tokens or Create Custom: TRAFFIC SOURCE
c) Field Name (c1) — in this field put nats
d) Value (%carrier%) — in this field paste that weird set of numbers/digits IMPORTANT: Make sure you don’t put an extra space on the end or before or some extra numbers/letters because you will fuck up the tracking!!
e) Name (carrier) — this can be anything, I just simply put nats
f) Select SET SUBID + TOKENS MANUALLY — this is where the magic happens, if you select any of the other options IT WON’T WORK!!!!

Step #6) Finishing off..

A) Add in the link to the tour (landing page)
B) Click the lil green thing to make it 100% split
C) Click Update Campaign to save the campaign, and get the tracking URL.

Step #7) Testing, Testing, Testing

To ensure that the tracking code works properly, click TEST LINK next to it. When you click it, you should be taken to the tour (landing page) and in your address bar it should be EXACTLY like how the sponsor gave it when you dumped the link code.

Now if you get something like this [url]http://www.badassgirlfriends.com/t1/[/url] (note: the ?nats=MjIwNTExOjI6ODE,0,0,0,0 part is missing) then you fucked up. Do it again, and read this guide in detail.

Until next time ;)

-Attila

List of 400 Mobile Ad Networks sorted by Country

Here is a mega list of mobile ad networks,  it was compiled by I don’t know who, but I decided to share because it has one very useful aspect – whoever made the list organized it by country, so if you are looking to buy country specific traffic – this way you can find some great sources easily.  Enjoy!

1. 140Proof US/International www.140proof.com
2. 3cInteractive US/International www.3cinteractive.com
3. 4Info US/International www.4info.com
4. 4Mads US/International www.4mads.com
5. 4th Screen UK/ www.4th-screen.com
6. 5th Finger AU US/International www.5thfinger.com
7. 888 Media UK www.888media.net
8. 980 Media US/International www.980media.com
9. amobee US/UK/Singapore/Israel/Argentina www.amobee.com
10. Aarki US/International www.aarki.com
11. Acento Hispano US/International www.acento.com
12. Ad Dash US/International www.addash.co
13. Ad Triple Spain www.adtriple.es
14. Ad4Screen France www.ad4screen.com
15. Adblade US/International www.adblade.com
16. AdChina China www.adchina.com
17. Adcito US/International www.adcito.com
18. AdClickAfrica South Africa www.adclickafrica.com
19. Adclix US/ www.adclix.org
20. AdColony US/International www.adcolony.com
21. Addictive Mobility Canada www.addictivemobility.com
22. Adduplex Lithuania www.adduplex.com
23. AdFalcon UAE/Jordan www.adfalcon.com
24. Adfonic UK/ www.adfonic.com
25. Adforce Ireland www.adforce.ie
26. AdFortel Netherlands www.adfortel.com
27. Adfrap US/International www.twitter.com/Adfrap
28. Adgorithms Israel www.adgorithms.com
29. Adgoi India www.adgoi.com
30. AdGroups US/International www.adgroups.net
31. Adinch US/International www.adinch.com
32. AdiQuity India/Singapore www.adiquity.com
33. Aditic France/Spain/Singapore www.aditic.com
34. Adjuggler US/International www.adjuggler.com
35. Admagnet India www.admagnet.com
36. adMarketplace US/International www.admarketplace.com
37. AdMarvel US/International www.admarvel.com
38. Admeld US/UK/Germany/Canada www.admeld.com
39. AdMetrics Media UK/Sweden www.admetricsmedia.com
40. Admob US/International www.admob.com
41. Admobile US/International www.admobile.com
42. AdModa UK www.admoda.com
43. Adnection US/International www.adnection.com
44. AdNetwork.net Argentina/Brazil/UK www.adnetwork.net
45. Adorika Brazil www.adorika.com
46. Adprime Media US/International www.adprimemedia.com
47. AdQuota Nordic Denmark www.adquota.com
48. Adrose India www.adrose.com
49. adscale Germany www.adscale.de
50. Adsmobi US/UK/Singapore www.adsmobi.com
51. Adsolutions.yp.com ( AT & T Adv) US/International www.adsolutions.yp.com
52. AdStars (Indonesia) Indonesia www.adstars.co.id
53. Adtech US/International www.adtech.com
54. AdTheorent US/International www.adtheorent.com
55. Adtruth Device Recognition US/International www.adtruth.com
56. AdTwirl UK/Ukraine www.adtwirl.com
57. AdultModa UK/International www.adultmoda.com
58. advertising.apple.com US/International www.advertising.apple.com
59. Advertising.com US/International www.advertising.com
60. AdWhirl International https:www.adwhirl.com
61. Adwords.revmob.com Revmob Brazil www.adwords.revmob.com
62. Adyuz Spain www.adyuz.com
63. AdZouk Middle East & Asia www.adzouk.com
64. Affiliate Trading US/International www.affiliatetrading.net
65. AirAd China www.airad.com
66. AirPush US/International www.airpush.com
67. Alcance Media Spain www.alcancemg.com
68. All-Star Media Group US/International www.allstarmediagroup.com
69. Aloqa Germany www.aloqa.com
70. Amaze Mobile Hong Kong www.amazemobilemedia.com
71. Amobee US/International www.amobee.com
72. Andinto Spain www.andinto.com
73. AOL Advertising US/International www.advertising.aol.com
74. App Promo US/International www.app-promo.com
75. App Rebates US/International www.apprebates.com
76. App Redeem US/International www.appredeem.com
77. App TV Israel www.apptv.com
78. Appbrain Switzerland www.appbrain.com
79. Appdog International www.appdog.com
80. Appflood US/International www.appflood.com
81. Appia US/International www.appia.com
82. Appington US/International www.twitter.com/appington
83. Applift Germany www.applift.com
84. Applifier Finland www.applifier.com
85. Appnext Israel www.appnext.com
86. AppNexus Platform US/International www.appnexus.com
87. Appolicious US/International www.appolicious.com
88. ApproStar US/International www.approstar.com
89. Apprupt Germany www.apprupt.com
90. Appsnack US/International www.appsnack.com
91. Apptera US/International www.apptera.com
92. Appucino India www.appucino.com
93. Appular US/International www.appular.com
94. B4PSAds US/International www.b4psads.com
95. BC Media Group US/International www.bcmediagroup.com
96. BIMLocal US/International www.bimlocal.com
97. Bingadvertising.microsoft.com US/International www.advertising.microsoft.com/mobile
98. Blu Trumpet US/Canada/International www.blutrumpet.com
99. BlueCava US/International www.bluecava.com
100. Branovate US/International www.branovate.com
101. Brick & Mobile US/International www.brickandmobile.com
102. Broker.to Hong Kong www.broker.to
103. Burst Media US/UK/International www.burstmedia.com
104. Burst SMS Australia www.burstsms.com.au
105. Burstly US/International www.burstly.com
106. Buzzcity Singapore www.buzzcity.com
107. Buysellads US/International www.buysellads.com
108. Bypass Japan Japan www.bypass.jp
109. Call Loop US/International www.callloop.com
110. Callfire US/International www.callfire.com
111. casee China www.casee.cn
112. Celltick UK/International www.celltick.com
113. Celtra US/International www.celtra.com
114. ChartBoost US/International www.chartboost.com
115. Chitika US/International www.chitika.com
116. CityGrid Media US/International www.citygrid.com
117. Clash Mobile US/International www.clashmobile.com
118. Click Attack Switzerland www.clickattack.com
119. ClickaTell US/South Africa www.clickatell.in
120. Contnet Germany www.contnet.de
121. ComboApp US/Canada/International www.comboapp.com
122. CoreTalk US/International www.coretalk.co
123. CPX Moversa Mobile US/International www.moversa.com
124. Crave + Lamb UK/International www.craveandlamb.com
125. Creafi Online Media Denmark/International www.creafi.com
126. Crisp US/Singapore www.crispmedia.com
127. Crisp Wireless US/Singapore www.crispwireless.com
128. Cytech LTD Greece www.cytech.gr
129. DataXU US/International www.dataxu.com
130. Dean Media Group US/International www.deanmediagroup.com
131. Dedicated Media US/International www.dedicatedmedia.com
132. Definiti Media Israel www.definitimedia.com
133. Device Atlas Ireland www.deviceatlas.com
134. Digital Advert France www.digital-advert.com
135. Distimo Netherlands www.distimo.com
136. Dmol Media Network Spain www.dmolmn.com
137. DoubleClick US/International www.google.co.in/doubleclick
138. Drawbridge US/International www.drawbrid.ge
139. dsnrmg.com Israel www.dsnrmg.com
140. eClickZ US/International www.eclickz.com
141. egsmedia.com France www.egsmedia.com
142. eHealthcare Solutions US/International www.ehealthcaresolutions.com
143. EngageBDR US/International www.engagebdr.com
144. Enrich UK/ www.enrichmobile.com
145. Epom Market Poland/UK/Ukraine www.epom.com
146. Ero Advertising Netherlands www.ero-advertising.com
147. ExoClick Mobile Spain www.exoclick.com
148. Ez Texting US/International www.eztexting.com
149. Facebook mobile Ad International www.facebook.com/advertising
150. Fiksu US/International www.fiksu.com
151. Flurry US/International www.flurry.com
152. Gay Ad Network US/International www.gayadnetwork.com
153. Gigafone Singapore/Russia www.gigafone.com
154. Go2Mobi Canada www.go2mobi.com
155. GoldSpot Media US/International www.goldspotmedia.com
156. Google Mobile Ads International www.google.co.in/ads/mobile
157. Advine South Africa www.advine.co.za
158. Greystripe Mobile US/International www.greystripe.com
159. group.yoc.com Germany www.group.yoc.com
160. GTS Mobi Adult US/International www.gtsmobi.com
161. gujmedia.com Germany www.gujmedia.com
162. Guppy Media US/International www.guppymedia.com
163. Hands Brazil www.hands.com.br
164. Heywire US/International www.heywire.com
165. Human Demand US/International www.humandemand.com
166. Hunt Mobile Ads Argentina/Hispanic www.huntmads.com
167. iLoop mobile US/International www.iloopmobile.com
168. iMim Mobile US/International www.imimobile.com
169. Imatmobile US/International www.imatmobile.com
170. Impact Mobile US/International www.impactmobile.com
171. InMobi Singapore/International www.inmobi.com
172. Inneractive Israel www.inner-active.com
173. Interactivemedia.net Germany www.interactivemedia.net
174. Integrate South Africa www.integrat.co.za
175. Internet Advt Bureau (IAB) UK www.iabuk.net
176. Ip deutschland Germany www.ip-deutschland.de
177. inuvi.com US/International www.inuvi.com
178. Ivy Pixel US/International www.ivypixel.com
179. J&M Infinity Global US/International www.jaminfinity.tk/network
180. JA.TXT US/International www.jatxt.com
181. Jampp Argentina/Hispanic www.jampp.com
182. Jiwire US/International www.jiwire.com
183. Juice Mobile Canada Canada www.juicemobile.org
184. JuicyAds US/International www.juicyads.com
185. julu China www.julumobile.com
186. July Systems US/India www.julysystems.com
187. Jumptap US/International www.jumptap.com
188. Juniper Mobile US/International www.juniper.net
189. Kargo US/International www.kargo.com
190. Keynote Device Anywhere US/International www.keynotedeviceanywhere.com
191. Kissmyads Germany www.kissmyads.com
192. Kiip US/International www.kiip.me
193. Klikmedia Indonesia www.klikmedia.net
194. Komli India www.komli.com
195. Kontera Mobile US/International www.kontera.com
196. Leadbolt US/International www.leadbolt.com
197. LeanMarket US/International www.lean.com
198. Lifestreet Media US/International www.lifestreetmedia.com
199. lijit US/International www.lijit.com
200. Linkstorm US/International www.linkstorms.com
201. Local Mantra US/International www.localmantra.com
202. LocalMediaBuying.com US/International www.localmediabuying.com
203. loganmedia.mobi Argentina/Hispanic www.loganmedia.mobi
204. LoopMe Media UK/International www.loopme.biz
205. Lucidmedia US/International www.lucidmedia.com
206. Lumata UK www.lumata.com
207. Lunar Ads US/International www.lunarads.com
208. Mad Adz US/International www.madadsmedia.com
209. Maddict LebanonDubai www.maddict.net
210. Madhouse China www.madhouse.cn
211. Mads NetherlandsUK/ www.mads.com
212. mAdserve Austria/US www.madserve.org
213. Madvertise Germany www.madvertise.com
214. Maple Farm Media US/International www.maplefarmmedia.com
215. Marchex US/International www.marchex.com
216. Marimedia Israel www.marimedia.net
217. MarketTron US/International www.marketron.com
218. Matomy Mobile IsraelUS/Spain www.matomy.com
219. MauDau Israel http://mng.maudau.com
220. MdotM US/International www.mdotm.com
221. Media Armor US/International www.mediaarmor.com
222. media.net US/India www.media.net
223. MediaBrix US/International www.mediabrix.com
224. Medialets US/International www.medialets.com
225. Mediamath US/International www.mediamath.com
226. Mediamind US/International www.mediamind.com
227. MediaShakers Israel/US/Switzerland/Cyprus www.mediashakers.com
228. Mediba Ad Japan Japan www.mediba.jp
229. Medio US/International www.medio.com
230. Metaps Japan/Singapore www.metaps.com
231. Metaresolver US/International www.metaresolver.com
232. Millenial Media US/International www.millennialmedia.com
233. Mind Me US/International www.mindmemobile.com
234. mkMob Jamaica www.mkmob.com
235. mMedia International www.mmedia.com
236. MoaDNET US/International www.moadnet.com
237. Mobaloo Spain www.mobaloo.com
238. Mobclix US/International www.mobclix.com
239. Mobday US/International www.mobday.com
240. Mobfox UK www.mobfox.com
241. Mobgold US/International www.mobgold.com
242. MobHero US/India www.mobhero.com
243. MobiAdz India www.mobiadz.com
244. Mobileactive US/International www.mobileactive.com
245. Mobclix US/International www.mobclix.com
246. Mobicow.com Canada www.mobicow.com
247. Mobilda US/International www.mobilda.com
248. Mobileadvertisinghub US/International www.mobileadvertisinghub.com
249. Mobile Ent Reports US/International www.mobile-ent.biz
250. Mobile Mktg Assn US/International www.mmaglobal.com
251. Mobile Messenger US/International www.mobilemessenger.com
252. Mobile Posse US/International www.mobileposse.com
253. Mobile Storm US/International www.mobilestorm.com
254. Mobile Theory US/International www.mobiletheory.com
255. Mobile With SMS US/International www.mobilewithsms.net
256. Mobilefuse US/International www.mobilefuse.nu
257. Mobilike Turkey www.mobilike.com
258. Mobisolv India www.mobisolv.com
259. MobiThinking Ireland www.mobithinking.com
260. Mobivity US/International www.mobivity.com
261. Mobixell US/International www.mobixell.com
262. Moblin Israel www.moblin.com
263. Mobstac US/International www.mobstac.com
264. MobPartner France www.mobpartner.com
265. Mobsta UK www.mobsta.co.UK
266. MobYD Portugal www.mobyd.com
267. MobyT Messaging US/International www.mobyt.com
268. Mocean US/International www.moceanmobile.com
269. MoGreet US/International www.mogreet.com
270. Mojiva US/International www.mojiva.com
271. Monetize More US/International www.monetizemore.com
272. Moolah Media US/International www.moolahmedia.com
273. Mopub US/International www.mopub.com
274. Motricity US/International www.motricity.com
275. Motrixi US/International www.motrixi.com
276. Moversa US/International www.moversa.com
277. Myscreen International www.myscreen.com
278. NeoPowerAd Italy www.neopowerad.com
279. Netsize France www.netsize.in
280. Nexage US/International www.nexage.com
281. Noqoush Middle East www.noqoush.com
282. Offerfusion US/International www.offerfusion.com
283. Olive Media Canada Canada www.olivemedia.ca
284. OnMOBi US/International www.on-mobi.com
285. OnMobile Global US/International www.onmobile.com
286. OnTheMob Israel www.onthemob.com
287. Open Market US/Australia www.openmarket.com
288. OpenX US/International www.openx.com
289. Opera Mobile Ads US/International http://business.opera.com/partners/mobile
290. Orange Ad Network UK www.orangeadvertisingnetwork.com
291. Otair US/International http://sms.otair.com/
292. OutThere Media US/Austria/Singapore www.out-there-media.com
293. Ovivo Mobile UK www.ovivomobile.com
294. Panacea Mobile South Africa www.panaceamobile.com
295. Papaya Mobile US/International www.papayamobile.com
296. Phizzle US/International www.phizzle.com
297. Phluant US/International www.phluant.com
298. Phone Arena US/International www.phonearena.com
299. Placeplay US/International www.placeplay.com
300. PlayHaven US/International www.playhaven.com
301. Plethora Mobile US/International www.plethoramobile.com
302. Plus 7 Middle East www.plus7.me
303. PointRoll Mobile US/International www.pointroll.com
304. Political Ad Network US/International www.politads.com
305. Pontiflex US/International www.pontiflex.com
306. Prime Place Nokia US/International www.here.com/primeplaces
307. Pro Texting US/International www.protexting.com
308. PropellerAds UK www.propellerads.com
309. Pubmatic US/International www.pubmatic.com
310. Puca Ireland www.puca.com
311. Quake Marketing US/International www.quakemarketing.com
312. Quantcast Mobile US/International
www.quantcast.com/measurement/
313. Quantol UK www.quantol.com
314. Radium One US/International www.radiumone.com
315. Redmas Hispanic US/Argentina/Hispanic www.redmas.com
316. Reporo UK www.reporo.com
317. Rhythm Media US/International www.rhythmnewmedia.com
318. RightMedia US/International www.rightmedia.com
319. Rocket Fuel US/International www.rocketfuel.com
320. Rovio Finland www.rovio.com
321. Rubicon US/International www.rubiconproject.com
322. Scientia Mobile US/International www.scientiamobile.com
323. Think Near US www.thinknear.com
324. SellAring Israel www.sellaring.com
325. SendDroid US/International www.senddroid.com
326. Sense Networks US/International www.sensenetworks.com
327. SessionM US/International www.sessionm.com
328. Signal HQ US/International www.signalhq.com
329. Simple Texting US www.simpletexting.com
330. Simply Cast SMS US www.simplycast.com
331. Slick Text US www.slicktext.com
332. Smaato Mobile US/Germany/Singapore www.smaato.com
333. Smart Device Media US/International www.smartdevicemedia.com
334. Smobiad Hungary www.smobiad.com
335. Smowtion US/International www.smowtion.com
336. SMS Central Australia www.smscentral.com.au
337. Snap Giant US/International www.snapgiant.com
338. Sofialys France/Singapore/Mexico www.sofialys.com
339. SponsorMob Germany www.sponsormob.com
340. Sponsorpay Germany/International www.sponsorpay.com
341. Spoton.in India www.spoton.in
342. Star Advertising International www.star-advertising.com
343. StartApp US/International www.startapp.com
344. Strike Ad US/International www.strikead.com
345. Strike Iron US/International www.strikeiron.com
346. Tap For Tap Canada www.tapfortap.com
347. Tapgage Canada www.tapgage.com
348. TapGen US/ www.tapgen.com
349. Tapit US/International www.tapit.com
350. TapJoy US/International www.tapjoy.com
351. TapSense US/International www.tapsense.com
352. TapTap Spain Spain www.taptapspain.com
353. Taptica Israel www.taptica.com
354. TargetSpot US/International www.targetspot.com
355. Tatango US/International www.tatango.com
356. Text Local UK www.textlocal.com
357. Text Magic UK www.textmagic.com
358. Text Marketer UK www.textmarketer.co.UK
359. ThirdScreenMedia Australia www.thirdscreen.com.au
360. ThumbTribe Mobile South Africa www.thumbtribe.co.za
361. Tiger Text US/International www.tigertext.com
362. TLV Media Israel www.tlvmedia.com
363. TMS Factory Philippines www.tmsfactory.com
364. Todacell UK/US/Israel www.todacell.com
365. TouchAds US/International www.touchads.com
366. TradeMob US/International www.trademob.com
367. Traffic Junky Canada/US www.trafficjunky.net
368. Trafficholder Netherlands www.trafficholder.com
369. Tremor Video US/International www.tremorvideo.com
370. Trumpia US/International www.trumpia.com
371. Turn Mobile US/International www.turn.com
372. Twilio US/international www.twilio.com
373. Twinpine Africa Nigeria www.twinpinenetwork.com
374. TXT Impact US/International www.txtimpact.com
375. TXTNation UK www.txtnation.com
376. UberMedia US/International www.ubermedia.com
377. Unanimis UK www.unanimis.co.UK
378. Unkasoft Spain www.unkasoft.com
379. Unruly US/International www.unrulymedia.com
380. UpSNAP US/International www.upsnap.com
381. Urbanity Media US/International www.urbanityadnetwork.com
382. ValueClick Media US/International www.valueclickmedia.com
383. Vdopia US/International www.vdopia.com
384. Velti US/International www.velti.com
385. Verve Mobile US/International www.vervemobile.com
386. w2mobile UK www.w2mobile.com
387. w3i ( Nativex) US/International www.w3i.com
388. WapStart RUS/sia Russia www.wapstart.ru
389. Warply International www.warp.ly
390. wda.com US/International www.wda.com
391. WebAds Int UK www.webads.co.UK
392. Webmedia Israel www.wmadv.com
393. Webmoblink LATAM & US/ Hispanic www.webmoblink.com
394. Where Apps US/International www.whereapps.com
395. Widespace Sweden www.widespace.com
396. WikiZio US/International https://twitter.com/WikiZioAds
397. Ebay Advertising US/International www.ebayadvertising.com
398. xAd US/International www.xad.com
399. Xapads India www.xapads.com
400. Xius.com US/India www.xius.com
401. Supersonic.com – www.supersonic.com

What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?

What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?

Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).

So, while the recent media excitement over mobile ad networks (post Google’s plan to acquire AdMob, in November 2009) is welcome, the speculation over which mobile ad network is biggest is counter-productive.

  • First, no one really knows what ad network is biggest (as research operations such as IDC or Nielson will tell you). The only way to tell is by revenue and (unlike car manufacturers) no network reveals revenue data. Any figures you read about market share or revenue are estimates, if not pure guesswork. (We’ll explain later why working out market share is almost as tricky as alchemy).
  • Second, mobile ad networks are not created alike. Advertisers, publishers (and, for that matter, investors) should choose a network based on its suitability. Networks have different business models, geographical coverage, publishers/advertisers on the network, targeting capability, pricing, sales model etc – all much more important considerations for a potential advertiser or publisher than guestimates about market share.

Analyzing the data submitted by the 14 networks (so far) profiled in The mobiThinking guide to mobile advertising networks suggests 10 considerations that are more important than revenue.

 


 

Questions advertisers should ask when choosing an ad network:

1) Where do you want to advertise?
Each network allows you to target ads at particular countries on their network. As most networks are heavily focused on just a few markets, it helps to know what proportion of their business is in your target country (but only some will share this information).
Primary markets for mobile networks (where available includes the proportion of the network’s revenue or impressions coming from that country):
USA: Millennial Media (85 percent), Jumptap (75 percent), AdMob (49 percent), Quattro Wireless (majority of business), Advertising.com/AOL (majority of business), Nokia Interactive Advertising (primary market), Google,Microsoft Mobile Advertising, Admoda, Adultmoda, BuzzCity (5 percent).
Europe: (check profiles for countries covered) Admoda, AdultmodaYOC Group, AdMob (13 percent), InMobi (14 percent), Jumptap, Microsoft, Nokia, Google.
UK: YOC (50 percent), Admoda, Adultmoda, AdMob (4 percent), BuzzCity (5 percent), AOL, Microsoft.
Asia: (check profiles for countries covered) BuzzCityInMobi (55 percent), Pudding Media, AdMob (22.5), Nokia, Google.
China: Madhouse (100 percent).
India: InMobi, BuzzCity (8 percent), AdMob (6 percent), Nokia.
Indonesia: BuzzCity (32 percent), InMobi, AdMob (4 percent).
Africa: (check profiles for countries covered) BuzzCity, InMobi (18 percent), AdMob (5 percent), Admoda, Adultmoda, Google.
South Africa: BuzzCity (34 percent), Admoda, Adultmoda.
Latin America: (check profiles for countries covered) AdMob (5 percent).
Brazil: Hands.
Note: Prioritized list of geographies unavailable for Google, Microsoft.

2) What type of publisher do you want?
a) Lots of different, often small, publishers’ sites and applications? Choose a blind network: AdMobAdmoda, AdultmodaBuzzCityInMobi.
b) A number of premium sites, but don’t mind which? Choose a premium blind network: MillennialJumptapMadhouseor Quattro Wireless.
c) One or a few premium sites, but you want to choose which and where? Choose a premium network: MicrosoftYOC GroupAdvertising.com/AOLNokiaPudding.
Both carriers and mobile publishers will have close or exclusive relationships with these premium networks.
Note: a blind network will only give a few examples of what publishers might be on the network at a time. A premium network should give a media pack with full details of each publisher/carrier. (See network profiles for details).
For more details on each type of network see the section in the mobiThinking guide on blind networkspremium blind networks and premium networks.

3) What sort of advertising do you require?
a) Key word on search engines: MicrosoftJumptap, Google, Yahoo.
b) Display (e.g. banner): all networks.
c) Adult: Adultmoda.
d) Applications: AdMobNokia and others.

4) Do you want to pay for clicks or eyeballs?
a) Cost per click – aka performance advertising: CPC is the predominant pricing model for blind networks e.g. AdMob,Admoda, AdultmodaBuzzCityInMobi.
b) Cost per thousand impressions – CPM is the norm with premium networks and prestige sites e.g. MicrosoftYOC,Advertising.com/AOLNokiaPudding.
Premium blind networks do a mix of CPC and CPM e.g. MillennialJumptapMadhouse or Quattro.
c) Cost per action/acquisition – some networks offer CPA also, where the advertiser only pays if the customer clicks through and then buys, signs up etc, such as Google, MicrosoftAdvertising.com/AOLJumptapMadhouse.
Ask the network what proportion of the business is CPC, CPM and CPA.

5) Do you want budget or top of the range?
a) The cheapest type of mobile advertising is run of network (RON) on a blind network – this is the scatter-gun approach. In some markets prices are as low as US$0.01 CPC.
b) Semi-blind or in-channel advertising – the price of CPC or CPM will increase with targeting, i.e. focusing the campaign by geography, type of publisher (e.g. sports) for example, will increase the price.
c) Precision marketing – premium networks will let you buy a premium slot on a prestige publisher at peak time – it doesn’t get more expensive than this.
All networks – even those with self-service auctions – should make a price range available to customers. Some networks share this information more readily e.g. BuzzCityMillennialJumptapMadhouseAdvertising.com/AOLPudding.

6) Do you want to bid in a self-service market-place or get the red-carpet treatment?
a) All blind networks are predominantly help-your-self online (but most do also have a dedicated team available for big-spenders).
b) Premium blind networks combine both self-service and direct sales.
c) With premium networks, you’re more likely to get the human touch from the accounts team.

7) How precise do you want to be?
a) Most blind networks offer some targeting (at a price) by channel (i.e. content category), country, carrier, device, platform (e.g. Symbian, BlackBerry, iPhone, Palm, Android), device capabilities (e.g. video).
b) Expect slightly more sophisticated targeting with premium and premium blind networks, such as time-of-day, user demographic and location. Millennial, for example, can identify a user across all sites on the network – they are grouped into audiences, based on their observed behaviors on sites, participation and review of click-stream data, so campaigns can be targeted at specific audiences.

8) Tools to track and optimize the campaign
a) Online tools – all networks offer an array of tools, check that they meet your requirements.
b) Integration with third-party tools – some networks e.g. MillennialJumptapQuattro Wireless integrate with tools such as Atlas, DoubleClick DART, Omniture, Eyeblaster, PointRoll.
c) Big spenders with premium and some premium blind networks will receive tailored reports from the account manager.

9) Return on investment?
Ask for click through rates. Some networks share these more readily than others for e.g. Admoda, Adultmoda Jumptap,NokiaPudding. Even when shared the range is considerable.
Ask for click through rates for different types of campaigns.

10) How wide do you want to throw the net?
The breadth of ad networks tends to be recorded in reach (potential audience) and ad impressions/ad served. Individually each can be misleading (and, some rivals allege, manipulated), but – where both are available – together they can be a useful indication.
a) The problem with measuring impressions is it makes networks that do a lot of performance/CPC ads and lots of smaller sites/applications, look bigger and networks that do a lot of CPM advertising to fewer premium sites look smaller. Note: with CPC, advertisers pay for clicks, not impressions; with CPM, they pay for every impression.
b) The problem with reach/audience is that most networks won’t or can’t tell us actual figures for unique visitors. Figures quoted usually common from analyst organizations such as Nielsen, who estimate the potential audience of those sites and carriers on each networks client’s list. This method favors networks that have a lot of large publishers on their list, particularly if they only provide a proportion of the advertising that appears on the sites. This is why premium networks are much keener to quote reach than blind networks.
Reach and ad impressions for each network (using the most recent figures provided to mobiThinking by the networks):
Blind networks (mostly CPC): AdMob (reach: N/A; impressions: 10 billion); InMobi (reach: N/A; impressions: 4 billion);BuzzCity (reach: N/A; impressions: 3 billion); Admoda, Adultmoda (reach: N/A; impressions: 2.1 billion).
Premium blind networks (mix of CPC and CPM):
Millennial (reach: 53 million; impressions: 7.3 billion); Jumptap (reach: 40 million; impressions: 5.5 billion) ; Quattro Wireless (reach: 30 million; impressions: 4 billion); Madhouse (reach: 88 million (1st half, 2009); impressions: 1 billion).
Premium networks (mostly CPM): Microsoft (reach: 32 million; impressions: 2 billion ); YOC Group (reach: 35 million; impressions: 0.5 billion); Advertising.com/AOL (reach: 29 million; impressions: 1 billion).

NB: If this is starting to sound too much like hard work, consult your mobile agency or consider using a media-buying specialist such as RingRing Media.

 


 

Questions publishers should ask when choosing an ad network:

1) What’s our share?
The first question publishers should ask is what percentage of the advertiser’s $ do they receive. This varies considerably and many networks refuse to reveal revenue shares publicly. Admoda and Adultmoda have one of the highest remuneration rates for publishers at 65-85 percent; followed by BuzzCity (65 percent); InMobi (60 percent);Advertising.com/AOL (50-70 percent); Millennial Media (>50 percent) and Madhouse (>50 percent).

2) Is the network a good match for your site/brand?
Publishers should ask similar questions to advertisers (see above for details and examples of each):
a) What is the geographical coverage?
b) What sort of network is it?
Blind network e.g. AdMobAdmoda, AdultmodaBuzzCityInMobi.
Premium blind network e.g. MillennialJumptapMadhouse or Quattro Wireless.
Premium network e.g. MicrosoftYOC GroupAdvertising.com/AOLNokiaPudding.
c) What sort of publisher is on the network – lots of smaller ones (typical of blind networks) or fewer big ones (typical of premium networks)?
d) Which publishers are on the network? (See profiles)
e) What proportion of the advertising is display, text, applications, search, adult etc?
f) What proportion of the business is CPC, CPM and CPA? Typically there is more CPC on blind networks and more CPM on premium networks.
g) Is it self-service or direct sales? Typically blind networks have more self-service and premium networks are dealt with by the accounts team.
h) Will advertisers know you are on the network? Can they choose to advertise with you specifically? Blind network: no; premium: yes.
The mobiThinking guide defines and categorizes the blind, premium blind and premium networks. See the individual profiles for publishers on the network etc.

3) Who are the advertisers? Questions to ask ad networks:
a) How many advertisers are on the network?
b) What is the typical advertiser profile? Big or small?
c) Who advertises on this network?
d) What do they buy?
e) How much do they spend?
f) What proportion of advertisers target your country? Your category?
For a-c see the profiles of each network in the the mobiThinking guide, though some networks refuse to share this information publicly.

4) What tools – and protection – are available for publishers?
a) Is there a strictly enforced content policy in place?
b) To what extent can you set parameters for ads to be placed on your site, by relevance and appropriateness?
c) Can you block ads from competitors etc?
d) Can you pre-vet and/or refuse ads and advertisers?
Publishers get more control on premium networks than on blind networks. See profiles for more information.

5) What is the fill rate
Ask the network what percentage of ads on your site they will fill on a) CPC and b) CPM and at what price.

 


 

How to calculate ad network market share

The media have been quoting estimates about ad networks market share, revenues and impressions as fact (and in some cases seem to have made up their own estimates); misquoted US estimates as global figures; and drawing conclusions about who is the largest and dominant network.
When you read these reports, please note that even the research organizations that produce these estimates, such as IDC and Nielsen, caution that no one really knows who is biggest (even when you just looking at the US market).

There are three possible ways to measure market share:
1) Revenue – Problem: mobile ad networks refuse share revenue information – they won’t even share confidentially with research organizations like IDC.
2) Impressions/ads served – Problem: some ad networks don’t release this information. Problem: impression data makes blind networks look good (see below).
3) Unique visitors – Problem: most ad networks refuse to release this information. Instead, many release figures from organizations like Nielsen. Problem: Nielsen’s figures are based on estimates of audience of publishers and carriers on each network, most of which are not exclusive to one network. These make premium/blind premium networks look good.

So revenue would be best way to estimate market share (and it’s how most businesses do it), but it’s hardest to work out. Here’s why…

For each mobile ad network, (in mobiThinking’s reckoning) you need to:
1) Take the number of impressions.
Note: On blind networks, advertisers can serve a lot of ads on a lot of random (almost) publishers on a CPC basis, so advertisers only pay if consumers click through.
Note: With premium publishers, advertisers usually pay CPM, so pay for each impression, so premium and premium blind networks will have less (but more valuable) impressions.
2) Work out what percentage of impressions for each network is on a CPC and CPM basis. Many networks won’t reveal CPC/CPM split.
3) Estimate CPC cost and CPM cost.
Note these are usually set on a case-by-case basis and with many networks in a self-service auction.
4) Multiply CPC impressions by estimated CPC cost. Multiply CPM impressions by estimated CPM cost.
4) Calculate and subtract the revenue share for publishers. Note this percentage varies with size of publisher and network. Also many networks, such as AdMobMicrosoft Mobile AdvertisingYOC GroupNokia Interactive Advertising;Pudding Media, keep this percentage a secret.
5) When you have an estimate for each ad networks operating in the geography, add them all together and then calculate the market share.
Note: we know there are at least 10 significant mobile networks in the US, probably a lot more. And worldwide – five times that number? 10 times? 20 times?

Result: ???

 

NOTE: I didn’t write this article, just posted it for your reference. This article was written by http://mobithinking.com/blog/best-mobile-ad-network

iMobiTrax & Add Shuffle – Media Buying Must Have’s – Tracking Tools

New to Media Buying,  and they say one of the most important part of doing it like a pro is keeping on top of your statistics.  Well the guys at ImGrind.com have a great tool called iMobiTrax for which I signed up for yesterday,  it costs around $130 per month, which might be a lot but I’m never cheap when it comes to the foundation of any biz.    It’s in the process of being installed on my server under its own domain (had to pick up a domain name for which the tracking software will be housed on, atiads.com was a sweet find – Thx to my friend Matej for that one!).

I have also been using adshuffle.com, because some other non-mobile people recommended it.  I am mainly using adshuffle to test the CTR on CPM placements on porn tube sites I own.     Been running tests for a couple of days now and its simply incredible how different reality is vs belief.     What I mean by that is – I used to think a kick ass looking banner would get the most clicks, I mean it looks great — but, in reality its opposite.   Seems (from the stats) that the uglier the banner,  the more clicks it gets! WOW!

 

Going Direct via Newsletter Advertising – Part #2

Just like with display advertising, it is important to measure the success of your creatives.   Whether you are running a banner ad, or a text based offer in a newsletter;  you will need to keep detailed stats, run split tests, and do whatever you can to improve/increase CTR.

Check out the AWeber Archives for some great and captivating headlines other advertisers have ran in the past in your vertical market.    Again hop on to google.com and type in:  site:archive.aweber.com “Your Keyword” to bring up niche related headlines/messages.

You won’t know how things play out alongside your target market until you don’t test.   Every target market responds to ad copy differently; there’s no golden rule that if you write CLICK HERE TO,  everyone will click there to…

How do you decide if an ad is working in your favor?   You can look at the CTR (Click Through Ratio) if its 0.2% then you are averaging OK.   (Thats 20 unique clicks out of 1000 impressions/banner shows).   Or look at the Cost Per Acquisition CPA which is calculated by looking at total spent on the media buy, and the total revenue generated by your offer.

 

 

 

 

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