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Promoting the Ultimate Guide to Crypto using Facebook Ads

As you might have heard (and in case you haven’t yet) I wrote an EPIC step by step guide on how to run the exclusive crypto offers from Grabads on Native traffic sources – you can read it here.       Sadly the FB gods didn’t allow me to simply promote this guide to all of ya’ll aff marketers out there…

So, I had to come up with a work around because the pricks at Facebook wouldn’t allow me to promote/boost post the case study guide I created simply from the page saying it violates policy about cryptography lalala… even tho it’s an educational piece on how to run a native campaign.

I first tried various ways like leaving out the trigger words in the ads, and using semi-related imagery – but since I had to link it everytime to my actual guide, it kept getting disapproved because Facebook reviews whats on your landing page whilst doing approvals.

So, I signed up for lead pages and created whats called an opt in page,   (you can see the actual page here) – then when people opted in, they receive the link to the guide on the thank you page which also allows me to gain more followers on social media, because I ask them to follow me if they don’t yet, and It also enables me to plug my design company Banners&Landers as well.

The GOOD NEWS is this method works, at the time of this writing already spent $312.11 – What the BAD NEWS is though, that the cost to acquire 1 opt in to the list to grab the guide is super high.

As you can see, I have a Website Conversions campaign, and one is being optimized for the VIEW OPT IN PAGE pixel event, the other is optimized for the THANK YOU PAGE LEAD/VIEW event (this fires when someone actually types their email and presses the button and they get taken to TY page).

My lowest price right now is $3.34 per person that signs up to the list, which is astronomical.  My goal would be maximum $1 per person.

From my experience I know the following methods to lower CPA.

  1. Try new ads – video ad & controversial ad that engages the users.  – That means I gotta test 2 new ads.
  2. Run a PPE campaign to my best performing ad in current adset – I was running a dynamic ad, so I gotta swift through and pick my best performing ad that got me the most conversions and run PPE just to that one!
  3. Generate a lookalike audience from my viewed the opt in page and then run an adset using the best converting creative I am running PPE too.
  4. Try new audience

So this is what we’re going to be setting up today and then run for a day or two and see what happens.

I picked the best ad using the Dynamic -> Combinations option from the dropdown menu FB offers.  Now, I am a bit skeptical if this is really the best ad to focus on, because the ammount of reach it has is only around ~500 yet the other images/headlines have 2000-3000.  But,  I am going to take FB’s suggestion and run with it to see what happens..    
SIDENOTE: Dynamic creative is good, but one of the cons about it, is it won’t evenly rotate the ads which you can manually setup if you do 1 adset for each ad.     Which takes a ton of time but the data can be more consistent.  

 

Sadly when I went to Business Manager > Page Posts and looked for the above ad there, I couldn’t find it. And when I clicked view post with comments using the Preview button that ad didn’t show. So I went with another ad, and grabbed the PostID from the actual address bar of Chrome Browser and created the PPE to run to this ad ID.

Now I am very curious if our CPA will decrease thanks to the PPE ad overall if we look at lifetime for our Opt In objective WC campaign using dynamic ads.   My thoughts are dynamic ads suck and it’s better to do everything separate, but since time is of the essence and I needed to get this up fast – I didn’t break down the ads into separate adset combinations, etc.

36 hours later update:   Ended up setting up #2 and #4 from above.   The results are far from spectacular but the new audiences did better, PPE didn’t help it seems the original adset because if we look at lifetime, the value actually went up by 10 cents for each conversion and if we look at yesterday’s stats only then it jumped by almost a 70 cents.

So it seems the best way is to test new audiences,  running PPE doesn’t help lower the overall CPA quickly (36 hours time).

I am going to end this case study here,  because as always I confirmed yet again that doing dynamic ads when cost really really matters isn’t the way to go as you cannot control things as good as if you split things up into one ad per adset and separate adsets.

In my experience, dynamic ads are only good if you are working with bigger cpa goals and a few bucks here and there don’t matter; but when every dollar counts it’s way better to run separate adsets with the same ad in the adset (you can duplicate the same ad multiple times since fb’s algo is random it will give better CTR that way) .

 

 

Uncover Top SEO Keywords people use to find your competitors! – Awesome KW Research Trick!

There’s countless tool out there to spy on your competitors and find their top seo as well as paid keywords.    

This won’t be about those paid (but very useful) tools.

Instead, I am going to share a quick tip that I personally LOVE and use every single time me and my team build adwords campaigns on search.

Sidenote: This trick is exactly the one that has allowed us to find keywords no one is really bidding on; keywords that cost next to nothing yet are highly effective yielding 400% ROI.   

Here we go…

  1. Head over to www.google.com 
  2. Type in a keyword, let’s say affiliate marketing

    This is what I see when I type in affiliate marketing;  depending where you live it most likely will be a bit different but that’s OK.    The good news is, this trick works on organic search results as well as the ads that show up for websites on search results. 

 

3. Click on any of the results, visit the page, wait a few seconds then click back on your web browser.

You should now see something like this (people also search for):

As you can see, this wealthyaffiliate.com website’s related keywords are:

-affiliate marketing definition
-affiliate marketing for beginners
-how to start affiliate marketing
-affiliate marketing programs
-affiliate marketing amazon
-what is affiliate marketing and how does it work
-affiliate marketing jobs
-affiliate marketing companies

If you go through the first 1-100 results for your main keyword on google search, you will uncover a lot of amazing additional keywords you can throw into your campaign and test.   

That’s it, not rocket science just a free trick worth its price in gold!!  

Good luck!

-iAmAttila

Scaling Facebook Campaigns: 4 Easy Steps To Do It Properly And Profitably

A quick 4 step guide to scaling your FB Ad Campaigns so they remain profitable

It only comes naturally that highly optimized campaign that’s performing well at a $50 a day budget should perform well at $250 a day. Because why shouldn’t it? It makes sense; well it did at least to me a couple of times. But there is a deeper level to it that once you figure out, makes perfect sense and actually shows you a way to successfully scale up any ad campaign, not just linearly but exponentially as well. Let’s get into it.

The biggest trick to scaling is to think of your campaign as a marathon, not a race. When you set up a campaign, Facebook serves your ads to the audiences with the best chances to convert. Facebook acts just like a good gym coach and starts you off slow, with 80 pounds on the bench press and have you do it properly with high success rate. But being motivated and ambitious, you ask your coach to put on 240 for the second series. How do you think that goes? You can try it, and there is even an off chance it would work, but most of the time, you will struggle and eventually give up after too many fails. Well, the same logic applies to the ad campaigns as well. In the example above, there are four things, four angles of thinking to phrase it better, you need to change in order to make that transition.

I also write another guide on how to scale FB Ads quickly using 8 different adset settings; read it here.

1. Proper analysis and conclusions

Before you make any changes to your campaign, make sure you have a good understanding of the existing data. A great example would be a realization that your ads perform better in the afternoon rather than in the morning. Dive deeper into the CTRs, CPAs, and other data and draw conclusions that are relevant. Find the elements that are not performing well and optimize them. This is the easiest step of the four but you have to keep repeating it all the time. Make an informed decision and see how it affects your campaign over time.

2. Incremental budget and audience scaling

This is where gym comparison makes perfect sense. Slow increments are the way to go. When you can lift 80, go for 95 and see how that feels. Stick there for a few days and see if that’s the weight you can work with consistently. In fact, I would recommend going as low as %15-25 increase in both your budget and audience when looking to scale your ad campaign. Here is what happens when you increase your daily budget substantially. Remember the first audience Facebook served you ads to? Well, that’s an optimal audience for the parameters you set. But significantly higher budget means your ads are now being shown to the audience that’s not as optimal and the efficiency of your campaign drops. It may not seem to you like a big deal at first, but as soon as you scale it one step higher, you will see that your math no longer ads up, 1+1 does not equal 2.

Here is the way to do it properly

  • Increase the daily budget by 20%
  • Wait
  • Repeat step 1 (analyze the change; optimize the elements that are not performing well)
  • Wait
  • Not working? Back to step one
  • Working, Increase your budget another %15-25
  • Go back to step 1

This is a simple process but it makes a drastic change in your scaling results.

3. Optimization

I’ve mentioned this a couple of times already; optimize the elements that don’t work. Your ad campaign is reliant on a couple of things, budget, audience and of course, ads themselves. The first thing you need to realize is that no matter how good it is, every ad has a shelf-life. It means that it can only work for a set amount of time and then it will simply become stale, performing with less and less efficiency until eventually goes completely dry. Your job is to not make that happen. Optimize your ads by making adjustments necessary to keep it at peak performance. Test out different elements (background, font, text, video, whatever elements it consists of) and keep doing it in order to increase the longevity. Through this process, you effectively eliminate the segments that don’t work and make your ads scale-proof sort of say. It’s just like the gym as well, you have to keep switching exercises or just variations of the ones you are doing in order to have the best results.

4. Scaling up audience

All of these steps are coming down to the audience and one of the keys to successfully scaling up an ad campaign is a proper audience scaling. There are a couple schools of thought on the exact numbers, but I like to ballpark my target audience at around 180-200k for every $100 of daily spend. Once you reach that number, you should be good to go. Going higher is better as long as you maintain your CPA. Higher numbers also allow your campaigns to run longer as the ad fatigue effect is diminished. The common problem that occurs when you increase your budget is that your performance decreases because your audience has gotten smaller. That means that your ads are now being shown to the same people a couple of times over and that’s really not a good way to scale up.

Expand Audience

Facebook offers a couple of tools for audience scaling, but one of the best ones to use is the Expand Audience option. Depending on your campaign, this option can really make your audience scale simplified. Basically, FB uses the best performing members of your audience and targets more broadly using them as a template. A simple and neat trick, and yet so effective especially when it comes to products targeting consumers. Apart from that, this is what I like to do the most.

Interest-based adjustment

When a certain interest group within my target audience performs well, I look for similar interests and try to optimize both the audience and my ads to create better targeting. This is what I call the natural audience scale because it sort of comes naturally. In many cases, the expanded audience will perform even better than the original one just because you are now matching their niche with better efficiency.

Remarketing

I prefer fresh audience but have been stuck plenty of times and resorted to remarketing strategies like adding audience that already visited the site or is in the mailing list. And this works well if you have your original audience set up properly because of a simple reason; Timing. If your audience was optimal the first time but didn’t convert, maybe it was just the matter of timing and giving it a second chance could mean you successfully convert this time.

Hopefully, you got the idea how FB ad campaign scaling works and you can use these steps to successfully transition your campaign in the big pond.