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Facebook bans the iAmAttila fan page

5/19/2017:  UPDATE & GREAT NEWS – After filing my 11th appeal with Facebook, they have unbanned my Fan Page and said sorry, their system made a mistake.    Again, just like in the past when it comes to huge traffic sources, persistance pays off.     

3 days ago, I got notified that my page has been unpublished by Facebook.     To my shock of course, because why would they unpublish a fan page that I built over 4 years and has 100% organic followers.

I send them an email, and at first get a canned cut n paste reply saying it violated policy.  Then I write them again, and one is nice enough to look into it.   To my disbelief this is what they say:
I have just heard back from my internal team who have advised that your Page ‘I am Attila’ has been unpublished for causing people to like or engage with it unintentionally in a misleading way.

Our Page Terms state that: ‘Pages must not contain false, misleading, fraudulent, or deceptive claims or content.’ All Pages must comply with the Facebook Page Guideline. For more information, please read the Pages Terms: facebook.com/page_guidelines.php.

This is absurd,   now I really wonder if I should even bother making a new page, and starting from scratch when they can just on a dime take it away for no reason overnight.    Fuck facebook.

 

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Free Privacy Policy & Terms and Conditions Generator

Part of running things white hat requires having Privacy Policy & Terms and Conditions on every single webpage you send traffic to.   There are a ton of tools out there, that will ask for your email address then spam the crap out of you afterwards trying to sell you things.     Many of them are sneaky and they will only tell you, that you need to enter your email address right after you created the privacy policy;  just to waste your time.

I experienced this a few times, that’s why I asked my coder to create this awesome and lightning fast free privacy & terms generator;  all you have to do is enter your details, press download and that’s it.    No BS,  just what you need in a few seconds.   Enjoy!

>> Click here to use the FREE privacy & terms generator now!

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How to find & hire your first virtual assistant (and why)!

It’s no secret to be successful at internet marketing, You will need to build a team.    Otherwise, you are limiting your own success.  The last thing you want is to be the bottle neck of your operations. I meet and talk to a lot of affiliate marketers every day and they always ask me about my team; and how I hired my very first employee.

When it comes to hiring your first VA, people always think, oh jump on UPWORK or another freelance site and go nuts. Sure this is a great idea; however a lot of the freelancers I’ve encountered on these sites are careless; don’t take work seriously. They see work as a means to an end, and not like a professional business relationship – which for us internet marketers is bad, because we need reliable staff.   I wrote about this before, and it attracted a lot of ‘bad press’ from upwork freelancers; but – the facts still remain most freelancers think they are free so they work whenever they feel like it only; often leaving internet marketers in the grind stuck waiting and waiting and waiting.

There’s actually a way to solve this, because one thing I do agree with from all my hate comments on that upwork post is that not all of freelancers are unprofessional. So how do you find the good ones?

The trick is proper test procedures in place; that makes an applicant go through multiple tests in order to test their knowledge, and also their speed, and their work ethic (yea some of those tests get sent on weekends). And you know what, this systematized way of evaluating freelancers workers.

So why hire virtual assistants?

To remove the bottleneck and increase productivity. Say you are about to launch a campaign; that’s made up of a lot of moving parts (lets call em puzzle pieces). If you have a skilled VA; you can give them many of these moving parts while you focus your time on the $100-1000/h activities. Like talking to AMs to get the hottest new offers; or seeking out the advertiser to cut out the middle men – the cpa network.

Don’t you want to get more shit done in the same amount of time you already spend working? I bet you do!

Where to find virtual assistants?

There’s the obvious choices, upWork, eLance, Freelancer but there’s also other great resources where you can truly hire superstars – for the Philippines the following are very popular: Onlinejobs.ph, Craigslist Manila, Jobstreet. These are all sites where you need to post an ad for your virtual assistant job, and then review applicants, interview them, and go through that manual process.

How to find the perfect virtual assistant for you?

First of all, make a list of tasks you want a virtual assistant for. Let’s say you are a typical affiliate marketing – then these tasks might be;

-editing landing pages and making changes (for example swapping a product image on a skin care lander), changing the angle, etc.
-doing spying (looking for ads that relate to the offer you are running to get ideas for angles)
-entering data into voluum like offers, landing pages, traffic sources + their tokens.
-keeping tabs on expenses per traffic source, and revenue generated

these are just a few that come to my mind on the fly, but from the list you know you will need more than a pretty face that can say yes sir every other sentence.

You need someone with some basic skills HTML, CSS, research, data entry, book keeping (someone that’s organized)

In your ad you’d explain these; and then wait for applicants.

GREAT, I have my applicants, now what?

Next, you’d want to test them on all these things related to what you need a VA for. Keeping to the above example, here’s a sample of a 4 part test we’d send our applicants. We’d monitor a lot during this process; how long it takes an applicant to do a test from the moment they received it until deliver; and if they are available on weekends while we’re doing this process (if yes, that’s a good sign because it shows they are very interested in the job) and also if they pay attention to the instructions, or they just rush through it.

Test 1 – For HTML/CSS – I’d send them a page we prepared, and ask them to goto google images, and find a product named WHATEVER, then i’d tell them yuo need to swap out the current product on lander, and replace it everywhere with this product in both text + images.

Test 2 – I’d ask them to find me 10 CPA networks that are the biggest based on alexa rank. This would be the test on how they can research, and also how they can problem solve (we are looking to see what they will do with the alexa rank part, will they simply google what is Alexa, and how to find the rank, and what it means, or will they ask a question, or simply abandon the project because they don’t know)

Test 3 – Data entry, we’d ask them to create a spreadsheet on google drive, and find the top 10 highest density cities in the usa, and enter it into the excel and nicely format it.

Test 4 – We’d give them a challenging question like, our offer was paying out $40, and we were getting an EPC of 0.06, if we invested $1000 dollars, after 10000 clicks, what was our final outcome? — again you can prepare any challenging math question, it might even be missing something – you are looking for their ability to solve problems by asking questions or providing you with an answer that outlines the missing part.

And last but not least, why is a man hole cover round? :D Just kidding.

So there you have it; a test to vet your VA to make sure they can do what you need. Of course, VA’s need to be trained, and for that we usually write internal procedures (much like this guide) but very detailed which unfortunately I cannot post online.
I’ve got multiple awesome applicant’s which one to hire?

I highly recommend hiring multiple ‘winners’ if you will and giving each a ‘trial period’. Some people are masters of faking their way through an interview process, only to disappoint afterwards. That’s why we utilize a trial period with all new hires and we observe how they communicate, their availability, and the overall experience working with them.

We first ease into the work process slowly, and as we build up rapport with the employee and trust and know they are superstars, we delegate more and more tasks to it.

In conclusion, hiring your first VA can be a life changer, if you do it right. Please do not make the mistake of hiring the first one that applies, make sure you vet them properly by taking them through a series of tests. This will help get rid of the lazy ones who feel entitled; those people will not do your tests; or they will only do them if you pay them for it – this is not good attitude, and it’s an automatic NO from our end.

The more custom tailored the tests are to the actual tasks you need done; the higher the success rate will be when it comes to finding your superstar VA.

Good systems like this are the secrets of super affiliates; so use em and you will increase your profits!

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Simple tips for implementing Wrike into your management structure

I have successfully transitioned my entire management structure from another platform to Wrike. While I expected a long and painful period of adjustment, I was actually surprised by the speed with which my teams adopted Wrike. That’s not to say that there weren’t mistakes, but the lessons were learned. I will tell you all about them so that you can have a painless transition to Wrike as well. Click here to get a FREE Wrike account and test it yourself >>

When we first introduced Wrike to my marketing teams, I noticed some trends that clearly depicted where I made mistakes during this period. Let me outline these mistakes into three segments. 

Communication

When we first started using Wrike, I made it a point that all communication needs to be conducted on it as well. And believe me, it wasn’t easy making people stop relying on e-mail as a primary form of communication and it took a lot of effort. But I was adamant about it and even made a rule regarding this segment: What isn’t on Wrike, it might as well not exist. I can safely say that this was the hardest part of the transition, but it didn’t take long. In fact, it took a lot less than 60 days I predicted it would.

Integration

By this, I mean the process of using Wrike with all the other tools required to complete tasks. Here is where I started leading by example. Whenever I found a new resource or formulated a new idea, I used Wrike to capture it and share it with my team. I also made sure that each member stores or references the resources used for the task completion. That way, whenever a backtrack of a task was required, we used Wrike to perform the search and dig up the project history along with the resource list. I can now access every task and know precisely what was used to complete it.

Organization

This is perhaps an obvious tip but I feel like it played a key role in shortening the adoption time. From the get go, my teams created a highly organized structure within Wrike and that made transition a lot easier on the staff. They got used to the precisely organized structure and once we started nesting everything under proper labels, there was no going back. I believe that if weren’t for this segment, it would take us (me in particular) a lot longer to adopt Wrike as our project management platform.

Hopefully, these tips will help you out during your transition period, and if you have already completed this journey, I would like to hear your comments. Share your opinion and point out the things I might have missed.

Click here to get a FREE Wrike account and test it yourself >>

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Using Wrike to Manage Marketing Teams

One of the biggest advantages of Wrike lies within its flexible folder structure. I realized that mirroring the structure of my marketing teams offers a simplified and highly efficient way to manage and control their workload. This realization came as a result of dozens of interviews I conducted with various marketing teams. The information gathered from these interviews helped me better understand the key factors that inhibit the efficiency.      This is key when you are doing JV’s or working in a team on new aff marketing campaigns.    WRIKE can break down a task to sub-tasks, and even sub-tasks to deeper level tasks,  and you can assign parts, or all of the ‘tree’ to different people to track.  Best of all, this ensures that nothing will be missed.      Click here to get a FREE Wrike account and test it yourself >>  

The core of the problem

Marketing teams, no matter how big or small, almost as a rule suffer from being understaffed and/or burdened with excessive workload. This creates all sorts of problems on its own. Add to that the inherited cross-functional nature of the workflow and the problems keep piling on. With so many moving parts, having an inefficient resource and project management tool should not be one of them. I started using Wrike for high-performance marketing teams and that practice trickled all the way down through the ranks. Let me guide you through the basic setup I use and explain how each step makes everyone’s job easier.

Folder structure

Marketing teams, especially ones handling bigger campaigns, are segmented into various departments: Email marketing, Product and Content marketing, Research and Lead generation, etc. This creates sort of a tree structure within a marketing team. The best way to manage a set team is to mimic its structure using folders and recreate the tree from top to bottom. Creating parent folders and subsequent sub-folders will make it easier for you to issue tasks, control their progress, and communicate with other “branches”. And if there is ever a need to create additional branches, you can easily add a layer of subfolders regardless of the management level.

Take content marketing as an example. If you have a team working on case studies and blog posts, you can simply add infographics folder that can house projects under these labels. That way, you can introduce an entirely new department without messing with the existing team structure.

Progress report organization

Marketing teams produce a large number of data points. This is basically a constant stream of sortable data which carries multiple tags with it. One of these should be a weekly tag under which you can easily track the progress of each task. Here is why.

With a constant flow of deliverables, you can track whether the set milestones get completed and what causes the delays. Having the tasks on multiple locations can often cause a confusion and inefficient management. Housing all tasks into weekly folders offers a perfect solution and gives you the overview of missed and achieved goals.

Teams using this system proved to be more efficient than the ones who don’t. I would highly recommend implementing this into your Wrike setup, especially for high-performance marketing teams.

Running the meetings out of Wrike

This part is only the extension of the previous segment. Once you set up weekly folders, it is easy to run weekly meetings out of Wrike. Instead of having the teams submit their reports and slides, consider having them go into the weekly folder and show the completed tasks and lists. This will considerably shorten the time needed for teams to prepare for weekly meetings. You can also reschedule tasks by simply moving them to another week’s folder without losing the original timeline. This simplifies the process of tracking the history of the task.

Within the weekly folder, each team can add a meeting agenda note and collaborate with others on the issues needed to be addressed during the weekly meeting. That way, no overlapping or repeating issues will occur.

Establishing the leading roles

Every marketing team should have a person in charge. This is called a leading role. Create a management folder and organize teams into subfolders under the respective team leaders. Creating this distinction makes each team leader responsible for the sub-folders and for tagging the high priority tasks. Also, setting a tree like structure makes sure that teams under a certain team leader see his top priority tags and deliver the relevant information.

Goal setting

Setting the quarterly or annual goals for the teams is nothing new, but what I propose is creating a folder for set goals. That way, if team members deem a certain task to be relevant towards achieving the goal, they can add a tag to it and make it visible to collaborators. This makes it easier for everyone to keep track of the goal progression and it also keeps them motivated to contribute towards achieving it.

These are the key points I believe will help you create a more efficient project management environment. Besides all of the advantages I pointed out for every segment, there is also the an important one I didn’t mention so far.

Implementation time.

Implementing this structure to an already existing management system won’t take up a lot of time. And from my experience, all the members of my staff were able to adopt these changes without an effort. Some of them were even using this system on their own and even suggested additional improvements that contributed towards better efficiency. If you feel like you reached the peak in your management efficiency, I believe implementing a similar folder structure will prove beneficial and open up new doors for streamlining ideas.  

Click here to get a FREE Wrike account and test it yourself >>

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Wrike’s Google Chrome Extension

If you don’t already have a WRIKE account, Click here to get one FREE >>

For every project without exception, I put a great deal of attention towards streamlining the workload. This includes project management and team communication as well. Wrike’s Google Chrome extension had a massive impact in the way I communicate with my collaborators. For those of you unfamiliar with it, let me try to explain it in the simplest possible way: It can bridge your Wrike project management center with any in-browser tool you use. You can create a task directly from the resource page and the hyperlink is copied to set task alongside other important information related to it. This is the fastest way to bookmark and discuss resource pages with your team. Let me outline a few advantages of using Wrike’s Chrome extension.

Sharing the knowledge

Like many of you, I am constantly learning new things and formulating new ideas. Whenever I stumble upon something interesting or something worth sharing, I simply start a discussion directly from that page. Wrike’s extension also allows me to individually pick the people to discuss a certain page with. This makes it great for pointing out specific pages to specific people. Nesting these bookmarks under a label also provides an excellent way of backtracking resource pages.

Item tracking

Keeping track of purchasing and items on watch lists has always been a multi-tool task. Now, I simply organize and direct items from the browser to purchasing list. There is even a snapshot option that allows me to keep track of items and its details which makes controlling the watch lists a lot easier. Adding information to the snapshots and highlighting the part of an image can also be very useful and simplify the item tracking of any sort.

Manage my management

Wrike is a project management tool, but I also use the extension to manage custom timelines and reports within Wrike itself. A unique URL is assigned to every item within Wrike, and since that address is copied when I create new items from the extension, I can use it to point out time delays and progress reports to specific people. This makes inner team communication a lot easier and significantly speeds up problem-solving and team collaboration. You can basically do management within your management and simplify the transfer of information.

Wrike’s Google Chrome extension is free for all existing users.  It is very simple and straightforward to use, even for those unfamiliar with any type of experience using similar extensions. It is one of my favorite tools and certainly one that I use quite often. In addition to business, I use it to organize a lot of personal resource pages and my “to read” lists.

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