How to Run an Offer From Scratch – Angles & FB Strategy [Free Guide]

Affiliate marketing is getting super duper hard, gone are the days of rip n run.      

Sadly NO ONE is willing to sit down with you, and explain how to run offers so they make profits worthy of your time and money investments.  

I’ve experienced it, you experience it every day I bet when you try and reach out to someone, and they give you ‘advice’ which is nothing more than a few bullshit words — usually along the lines that you just gotta test,test, test man.  

Dropshipping from Aliexpress is dying,  Youtube gurus are switching their love for Shopify, Oberlo and China Based Drop shipping to ClickFunnels (as they pay crazy good commission, plus the tool ain’t that bad just slow..).  Funnels are nothing new, but the genius behind the SAAS tool made it a cult hit.    What it is, is a glorified landing page builder where you make a lander for a specific product/offer that sells its benefits, and basically satisfies and handles any/all objectives a visitor might have to sell the product – then when they click buy it now, it goes to a single product checkout with upsells.

These up sells can be bulk discounts if they order more,  addons like lets say extra cables if they buy a fast iPhone charger like my friends kwikcharger product, or downsells that could be a phone case or holder.     

Buttom line,  focusing on 1 product/offer is the next big thing in affiliate marketing and ecom.   CPM prices are getting high, people are getting bored of shitty ass products from sketchy shopify stores where they have to wait WEEKS for the product so affiliate are pivoting to this new trend. 

Today, I am going to try and help you with the problem of getting started from scratch.  I am going to explain what I believe it the secret to success when it comes to these new 1 product funnel type of ecom offers and those are angles, and unique targeting.

See, sadly – most of the gurus you see, or courses you can take focus always on SCALING what works.   That’s easy as fuck.  When something works and you are making some money, throwing more money to test shit to scale that is a no brainer, you aren’t going in the red, you are going up and increasing your sales by re-investing the profit that is already coming.      

But what if you have limited funds, $1000, $2000, $5000 to get started?     If these funds run out you are fucked, you have NOTHING to scale, so their scale scale scale teachings at these expensive masterminds is pointless and irrelevant to you.

You need to know HOW to take your limited funds, and turn it into something that will break even at least so you can work on taking your break even product and increase the AOV (average order value) or LCV (lifetime customer value) to bring you to profits. 

They don’t teach this,  I really wonder why.   But lucky for you,  I am going to share with you a strategy to take your hard earned cash you saved up, and invest it, so that your work doesn’t go to waste and you start making money.. 

But before I jump in, let me tell you a quick story about a friend.   My friend has been a true friend for many years. I met him like 5 years ago, when he reached out to me and said he owns nutra offers in EU.    When he met, he was the first and only guy I ever met that whipped out his laptop, and showed me everything.  Numbers, figures, strategies, how they make money with trials as an advertiser, what to watch out for, so on so forth.     He was so open I was shocked.      You probably know that most people don’t share SHIT.   I don’t know why that is, but he was definitely a breath of fresh air.

In exchange, I showed him how to promote his nutra offers using BH strategies, and he ended up making multiple millions in revenue to his own offers getting CPA at $4-6 dollars vs paying networks $36 per CPA.        

Anyhow, so we became real friends because he’s the kind of person I really like.  Honest, open, and to the point – no bullshit that he’s killing it 24/7 and lying through his teeth, living in his moms basement and driving a leased vehicle to impress the aff boys that think bullshitting is the way to success.

After MC and the other providers started coming down HARD on MIDS and what not (that’s another story) my friend decided to sell his nutra biz and take a break.  During his break he decided he wants to make HQ quality products.   So he had a custom made backpack designed and invested a fortune to make it work.  HQ website for $7000,  product development for $15,000,  warm up campaign on Facebook Ads for $6000.  A kick starter specialist agency for $3500 / month retainer and so on.   Sadly his product failed.    

His product failed because even if your product is super high quality,  and truly awesome it doesn’t mean its a winner.        His product was very niche, and quite expensive – not a mass market appeal.     His failure was due to this;  no mass market appeal, and no real benefit – plus it was a brand new brand, unknown so there was no brand power.     Sadly the project is a failure, and he invested so much of his money to learn an expensive lesson.     Some say, if he would’ve spent all that FB ad money on influencers on IG by doing reach out to travellers, and pretty university kids then it could’ve gone a long way.       Who knows.

Why am I telling you this?  

It is all part of finding a winning product my friend.    So, when picking offers/products you need to go through a matrix to see if it has mass appeal, if there’s a large enough audience to market it to; that will potentially buy it.  

This is what the scaling gurus don’t teach you,  the foundation of how to crawl before you walk, and how to walk before you run.

If you read my blog, you read my failed attempt to make a compression sock work in LATAM.   We’ve tried every trick in the book but failed,  I spent over $2000 to test it which is HUGE for that area considering clicks are 1/3rd cheaper than in Tier1 geos.   My logic and strategy behind  throwing so much cash at those geos was to see if Facebook can optimize and find buyers if you spend a lot.  I wanted to try because a lot of people in Skypegroups say oh you gotta let the pixel work for you.   Well it didn’t work.  So that’s kind of a myth.

I surveyed people that go to the checkout page, and most of them said they didn’t buy because they do not have credit cards, and the offer itself didn’t offer them the local payment methods they are used to.       Plus there was a hick up on the landing page,  it was designed poorly and made people think one sock cost $79  (even tho that was a bulk discount special, but people don’t read the fine print).  

>> Read that case study here, it has a lot of awesome lessons on how to test and handle problems and solve them 

Anyhow,  back to the drawing board.   

I’m adamant  at making ecom work, because I know guys that are doing insanely well – and trust me these guys aren’t making money teaching courses about scaling, they are super underground, even Facebook/IG is private and they really pick who is their friend that can see into their lifestyle.  

They are the private jet, luxury houses, lambo owner rich affiliate types everyone wishes they could be.    

Their secret isn’t a weird trick on Facebook.

It isn’t an insider at FB or Google so they can run uncompliant stuff and not get banned.

There is no HACK like free traffic from a chrome extension, or a magical backend fraud rebill that people’s cards get dinged on after they buy a shitty made in china product for $7.99 on their online stores.

They do one thing, and do it very well.   

Ready for it?

They come up with unique angles that they target to a specific group.

Unique angles are everything.   It is what encourage people to share, like, comment.  And that kind of engagement is what results in cheap clicks, and huge profits for them.  

When you do a shopify store, if you get 30% profit margin after all COGS u are doing amazing.   With the power of unique angles to a single product funnel these guys are getting 80-120% profit margins (that’s 180-220% Return on Investment) 

The secret is unique angles.        

I can tell you, not a lot of people – in fact 99% of affiliates don’t bother with unique angles.    They think it’s hard, they aren’t creative, or they are plain out lazy.

However, those that do make the 1% money – achieve things every affiliate marketer dreams of – LAMBOS or as others call it FUCK YOU MONEY.       

We are going to come up and cover a strategy on how to come up with angles that can be targeted to a group.   

The product we are going to be working with is compression socks.  

Let’s pretend I have never seen this product before.     I don’t know nothing about it, or what its benefits are.   

The first thing I will do is head over to google, and type in “the benefits of compression socks”

Right away over 9 million pages of results come up, and I click on the first one which is entitled “Discover the 5 Benefits of Wearing Compression Socks

and I begin writing notes based on the article…

  • varicose veins
  • spider veins
  • pain
  • fatigue
  • swelling
  • itching
  • burning
  • leg cramps
  • promotes blood flow 
  • helps slow vein decease 
  • decrease risk of blooth cloths

We learned what they help solve;  and some benefits that are preventative.

Now the next thing we need to do is brainstorm and answer some questions, these questions start out with basic ones, and as we begin reading stuff on Google we can add more Q’s to answer to it to improve our understanding:

WHAT causes varicose veins and who is affected the most?

-AGE 
-PREGNANCY

Women are more likely to develop it because of hormonal changes. Taking birth control pills or hormone replacement therapy can increase risk of it.

-Obesity
-Standing or Sitting for long period of time

According to Chicago vein institute,  over 50% of the USA population over 50 years old has varicose veins.   Women that have a BMI of 25 or more have an increased risk.

WHAT are the symptoms of it?

  • REGULAR SIGNS
  • Veins that are dark purple or blue in color
  • Veins that appear twisted and bulging; often like cords on your legs
  • VERY PAINFUL SIGNS
  • An achy or heavy feeling in your legs
  • Burning, throbbing, muscle cramping and swelling in your lower legs
  • Worsened pain after sitting or standing for a long time
  • Itching around one or more of your veins
  • Bleeding from varicose veins
  • A painful cord in the vein with red discoloration of the skin
  • Color changes, hardening of the vein, inflammation of the skin or skin ulcers near your ankle, which can mean you have a serious form of vascular disease that requires medical attention

WHAT CAN BE THE MOST SCARY COMPLICATIONS?

  • Ulcers. Extremely painful ulcers may form on the skin near varicose veins, particularly near the ankles. Ulcers are caused by long-term fluid buildup in these tissues, caused by increased pressure of blood within affected veins.A discolored spot on the skin usually begins before an ulcer forms. See your doctor immediately if you suspect you’ve developed an ulcer.
  • Blood clots. Occasionally, veins deep within the legs become enlarged. In such cases, the affected leg may swell considerably. Any sudden leg swelling warrants urgent medical attention because it may indicate a blood clot — a condition known medically as thrombophlebitis.
  • Bleeding. Occasionally, veins very close to the skin may burst. This usually causes only minor bleeding. But, any bleeding warrants medical attention because there’s a high risk it can happen again.

WHAT CAN BE DONE TO PREVENT AND TREAT THE PROBLEM

  • Exercising
  • Watching your weight
  • Eating a high-fiber, low-salt diet
  • Avoiding high heels and tight hosiery
  • Elevating your legs
  • Changing your sitting or standing position regularly
  • Compression Socks

Now that we know a shitload of things about the product, and its benefits and potential complications/scary stuff that can happen if people don’t act to treat it.. we can go on to brainstorm WHO we will be targeting. 

#1 – Women taking birth control pills — can they be targeted via FB? if yes how,  maybe by targeting the names of the most popular birth control pills?  Or websites about birth control, or groups?

#2 – MOMS and MOMS to be – how can we target them?  How about baby sites, how about new mom websites, how about baby brands, how about online baby/kids stores?  What about using facebook’s advanced targeting options that is for new parents?

#3 – People doing a lot of walking at their job – targeting them by job title, for instance NURSES, I know nurses is a HUGE niche in t-shirts,   you can get ideas on what other job titles are big on FB using a tshirt spy tool like teeview…   

#4 – What about women doing a lot of running?   They can be targeted through various I love running and other groups/interests on FB.   

#5 – What about overweight women?  

OFC there’s many, many more potential audiences that can be targeted.   But let’s work with these 5 from above to come up with angles how to get the message across.    

When coming up with angles, we always want to appeal to emtions.  A while ago I wrote a post about the Best 48 emotions to test in your ad creatives – read it here.    I learned a lot about emotions from my good friend FINCH.  He’s master of emotional angle writing. 

Anyhow,  I’ve been an aff marketer for 10 years or so, so I know SCARY emotions work best.  That’s why we are going to focus on scary to get our message across.

#1 – Women taking birth control.    

Women taking birth control are 37% more likely to develop painful ulcers and irregular bleeding in their legs if they do not act to RIGHT NOW to prevent varicose veins from forming.    Surgery after the fact can cost tens of thousands of dollars, but right now there’s a solution for less than $30 that can help. 

Her legs looked like they were from a horror movie and when she consulted with her doctor he said it was because she’s taking birth control.    Dr. recommended she uses PRODUCT-HERE to make her legs look beautiful again.

#2 MOMS and MOMS to be. 

My doctor was shocked when he saw my legs!  He said it’s some of the worst vericose veins he has ever seen. When I asked why do my legs look like I am 90 years old,  the Doc explained that pregnant women and new moms develop these kind of ‘ugly legs’ where the veins show because blood circulation is diverted to the fetus and the healthy development of the baby.    When asked how to fix it, he said there’s two options – an expensive one that can cost tens of thousands of dollars, and an affordable one for less than $30.      I went with the latter, and after 8 months of regular use my legs look amazing like before (according to my husband)

With 4 kids,  my legs have gone from sexy to totally ugly and I no longer wear skirts to hide them from the world.  When I looked into why I developed what doctors like to call vericose veins I quickly learned it was because of my past pregnancies.   This product helped fix it.

#3 – NURSES

How do these feet look?  Not too appealing right?  These are varicose veins and 57% of nurses in the USA suffer from them.  Some say it’s because of too much sitting, same say it’s because of too much walking but everyone agrees that they are not a pretty sight.   Left untreated they can turn out to be the most painful thing ever and even cause complications like blood cloths to form that can result in VERY EXPENSIVE surgeries and hospital stays.  There is a working solution to prevent the pain and get rid of the ugly apperance that costs less than $30.     

#4 – RUNNERS

Only runners will understand the high.  Nothing is more fun than going for a run.   Sadly, there is a BIG problem that can end the fun over night.   Vericose veins.    When beautiful legs turn all ugly with veins popping out making walking near impossible due to the pain.  It all starts out with minor, spider like veins becoming visible on the legs and feet and can develop into an all out nightmare. The solution is painful surgery for thousands of dollars or a $30 trick that’s recommended by the American Vein and Vascular association.    GET IT AT >>

#5 – OVERWEIGHT WOMEN

This AMAZING meal can decide if someone will walk or not.    It is a fact that obesity can sweep someone of their feet and restrict them to their bed because the pain from their feet can become so severe they won’t be able to walk.  What causes it?   Lack of blood circulation.      For those that love to eat yummy foods and continue doing so there is a solution to ensure they will be walking pain free.       It costs less than $30 and comes with a guarantee that it does work at encouraging blood circulation.  

These are just a few angles I came up with on the fly for my FB Ads.  The next thing I would do is modify my presell to reference the angle on the first few lines.     

Then I’d create custom audiences inside Facebook Ad Manager to target, and save them.

Next we’d look for shocking/bizarre/unbelievable images and/or videos that match up with the angles.  

Then we’d create the ads, and run them as website conversions with optimize for purchase. 

Strategy would be 1 adset per angle, and 3 different ads where the image/video thumnail is different in it, duplicated 2x so we’d have 6 ads in the adset.

So to recap,  we’d have 5 different audiences.  Some audiences would have 1 angle, others would have 2 or 3.  

So we could have anywhere from 6-12 different adsets, and we’d start them all off at $10/day budgets and auto bid.  

So if we had 12 adsets that means we’d have 12*10$ daily budget and we’d run it for 72 hours and not touch it.    Since our CPA is around $30 for one sock.      So overall we’d spend $360 to test this in theory.

We’d launch the ads by scheduling them to start at 7AM of the target audiences time zone.  When you start then, FB will give it a higher bid therefore a boost to get impressions.  

Be sure to respond to comments as they come in,  I really like agorapulse for that.

Hope you find this guide useful!! Share it with friends to show your thanks 🙂 

Cheers

-iAmAttila

PS:  If you need help to brainstorm and come up with a strategy for your product,  my company Angelsaurus can help for $499.  Schedule a session by sending an email to me@iamattila.com or add me on skype: attilaodri 

How Do People Sell Shirts Online?

This is the Facebook Ads way that worked for me, we’ve sold 10s of thousands of t-shirts in the past via TeeSpring and also our own shopify store with POD.. here’s the trick in a nutshell.  Most gurus will make you buy a bullshit course that takes like 30 hours of your life to tell you these things – which ultimately is the way to do it…  
 
Method #1
You sell shirts by finding passionate audiences on Facebook, then targeting them super well. By testing 1 interest per adset + engaged buyers layered targeting in FB ads.
 
The design of the t-shirt matters the most, and also the audience. Cheap designs won’t sell.
 
Very rarely you will run into niches that will buy everything; but this unicorn is very very rare so it’s best to focus on HQ and then test one interest per adset until you find the best ones.
 
When you do, you need to make lookalike audiences.
 
Method #2 — you can make listicles, which have many different t-shirt designs from a vertical let’s say YORKIES (I have yorkie dogs so its one niche that i follow)
 
then you can do the strategy from above, and test different interest at one per adset with the engaged buyers layered over it..
 
 
good luck 🙂

Ecom Guru’s will Hate Me – But Here’s How I Blew $2300 of my own money to show you how It’s Really Like!

Introduction:  This is an overview of how things happen when you take a creative thats working for a similar offer in another geo.   Make your own variation of it, port it to new geos and then you try to run broad 45+, with just one broad interest which is engaged shoppers.      Many say oh let the pixel do the magic for you, so I’ve decided to spend $2000 to test this theory.   The following raw guide is my notes, observations, stresses and disappointments.    NO ONE will tell it how it  is; except for me of course.        This was a classic failure, failure is what you’ll encounter 90% of the time when you do any type of paid marketing;  that’s life.   The gurus will always show you this student is killin it a week after taking their course, and that.  They will show you one student out of maybe 1000 students.    Because they need to sell you courses, I don’t have a course to sell. so Here is the real deal!!!!

PS: In the process, since the results were so damn bad, I’ve decided to find the ideal customer by narrowing my targeting which is also detailed on how we did that in this case study.

I am so overly sick of all gurus teaching how to scale shit that already works, but they don’t help anyone how to start something from zero and get it to the point where you have to scale it because its making you money… so today you are in luck because I am going to document and write a step by step guide on how to promote branded ecom products  (these aren’t drop shipped from ali express, nor do they use shopify – 1 lander = 1 product)

Materials & Tools & Traffic Sources We will be using

    1. Facebook Ads Account
    2. RedTracker to split test offers
    3. Video Ads & The Angles
    4. Pre-Landers
  1. The Offers

Overview

We are going to be split testing 3 different angles,  each one has a unique video ad that was created.  Two of my angles were created by my team at Anglesaurus who came up with the angle, and then the videos were done by BannersLanders,   and one video was created by a 3rd party service called AdZombies whom I really like.

I didn’t want to come up with the angles myself, so I just told the product to Anglesaurus as well as AdZombies by filling their project brief and let their creative geniuses do the work for me.    Why? Because I am trying to distance myself from having to do everything and to a point where I just delegate every single thing — I am getting old and really tired of sitting on the computer all day (weird how things change; considering I was a computer nerd since a young age and that was my life)   Anyways..

It took like a week to get the video ads done,  while that was happening, I sent in one survey style lander to B&L to create for me – I found this lander while spying on AdPlexity for ecom style offers.     It was in English, so what I did was edit the text and make it relevant to my offer, then send in and get it translated to the languages we’re targeting — I use www.transey.com for translations –  50% less expensive, aka cheaper than OHT (one hour translations).

After I have all the materials so:

1 – Video Ads
2 – Landers
3 – Offer(s)

I will go and create a simple campaign in RedTrack where in this case, I am split testing the offer page.  One of my offer pages is the direct order page where they select how many items they want at a discount, and enter their details/cc to purchase.    The other offer I am testing is linking to the offer page, which tells more about the product, but on this offer page, they need to press the buy it now button to get to the purchase page.       You never know which one will convert better so you need to test, and for that we’re using RedTrack.

Here are some screenshots of our Redtrack setup

We made one campaign in our tracker and it looks like this (click to see bigger image)

As you can see, it’s a campaign, with a single landing page, which is an EXAM style landing page that asks the users their age and shit (like those dating landers made out for our ecom product) and then says checking if they qualify for a discount, lalala you can find these while spying with AdPlexity)  i had B&L just rip and clean it up and edit it to have our  ecom offer basically..

We have two offers added, one of them is direct to the offer lander, and the other is direct to the check out page to buy the product.     We were testing just one, because on day 1 we always want to make sure things work, before we get crazy with testing.

 

—- Results after 24 hours —

I’m no guru spreading happy happy bullshit to grab your money, hell this guide is free, so it’s legit.        Bad News:  results after 24 hours suck.  We’ve spent $300, got 0 conversions.   But it’s OK, for now….

The first day after we launch is always designed to check for errors and fix them before we increase the budget. We do high budgets because FB needs 15-25 conversions, so since the payout is $27 for our offer, we need to spend  at least 15x that to get enough data so the algo starts working for us.   $27 * 15 = $405 at the minimum per adset.

Take a look yourself:

We are doing objective: Conversions campaign, optimizing for Page Views (peeps that clicked and saw our landing page) – Ignore the PPE ad, its for later.

 

 

 

 

 

 

 

 

We have two angles, only one was approved because their stupid algo flagged our other ad as an adult photo, which isn’t true so it’s pending now manual review on image. This happens a lot since FB is getting stricter and stricter and going crazy. 🙂 (GURUS won’t tell you these harsh realities, but trust me ITS NORMAL and EVERY DAY stuff sadly)

 

 

 

 

 

 

 

 

Here’s another overview, we had 4135 link clicks, and 0 fucking sales. I’ll get into it why in a sec!

 

 

 

 

 

WAIT,  DID I READ THAT RIGHT ATTILA!?   4135 link clicks and ZERO sales???   Yes, it’s CRAZY – but again, it happens — what matters is HOW YOU TRY N DEAL WITH IT!

*Note:  from years of doing t his stuff I know it has to be some tech related shit with the lander or something,    so we troubleshoot.

I like to start out by reading the comments on my ads, especially when they got this much engagement and likes and comments…   people love to complain, and by doing so they will tell you the problem…  let’s see…

 

 

 

 

 

 

 

WOW,  so they are saying my SSL is giving errors and they cannot order.. shit,   this is a major problem.

I fired up my hidemyass proxy,  grabbed a local IP, and went through the funnel.

  1. FB AD => Red Tracker URL – CHECK, All Good
  2. Red Tracker URL => Exam Pre-Lander – CHECK, All Good
  3. Exam Pre-Lander => OFFER PAGE, all good.   Weird it works for me, but I detected that the quiz lander, after they press the button to buy,  takes 2-3 seconds to actually send them to the offer page.

Was this the problem?  NOT SURE.

So what will we do now.

Two things

#1) I sent a message to these two people asking them what happened, since I couldn’t re-create their errors.
#2) I hit up my programmer at BannersLanders, to get this fixed so when you click it goes right away.  I also got a minor bug fixed, basically the CTA button was confusing and cut off on mobile.

We will have an adset running the old ad, and we will setup a new direct link campaign on redtrack, that will go straight to the order form page so they can buy without going through the exam.  This new ad will be more ecomy.

Update 48 hours later

#1 – Heard back and received a screenshot about the SSL error/error the people were commenting, turns out it has to do with cloudflare’s SSL, which occurs sometimes.    We’ve sent an email to CF see wtf.
#2 – We had one sale, so right now $25 revenue and around $500 spend all time.   Which is HORRIBLE but we were going super broad our audience size was well over 24 million,  normally in blackhat I’d give up and try new offers and what not, but since this is our own branded product I can’t do that we’ve got money invested in stock, marketing. etc

Brainstorming, we’ve spent $500 bucks so far, and we’ve got some data. It’s not useless data though, heck I don’t even know who the hell bought the damn thing because the pixel wasn’t placed.  I also don’t know how many people who clicked actually bounced on the lander, or went through the survey.  To top it off the FB pixel isn’t working in the stats, but it’s working with fb pixel helper and it also shows data is coming in.. so WTF?

To try and fix the above, we’re re positioning the FB pixel as it was outside the <head> tags, and we’re adding in Google Analytics.  We’re also going a step further with FB pixel, to log when people go through the survey, and click the last CTA, and then when they arrive on the check out page, and when they actually purchase by using events in the facebook pixel and tying them to button clicks (I wrote a guide about this here before).

OK we have spent $500,  we purchased data.  We can use this data to generate custom audiences, as well as lookalike audiences…   we are going to use custom audiences to retarget, and lookalikes to target more people that watched more of our video.

So this is what we do; we were running a video ad, according to our statistics over 130,000 people watched the video.    We create TWO custom audiences, viewed 95% of the video or more, and viewed 75% of the video.

To create these custom audiences,  in Business Manager select  AUDIENCES, under the ASSETS menu.

Now press the CREATE AUDIENCE blue button and select Custom Audience, here you want to click ENGAGEMENT option.

 

I created the 95 audience yesterday, and just created the 75% audience…

It will take an hour or two to populate the audiences.  After that’s done time to create the Lookalikes.  I won’t make screenshots about this because its super easy, just click the check box next to each custom audience, and then click ACTIONS > Create Lookalike.

On that screen, click the show advanced options, and make 3 audiences in one go.

Are you with me so far?

OK, to continue, we need to get some new ad texts created/translated.  I try and delegate everything to my team of workers, so I needed some creative texts for the retargeting ad, and I needed that translated.      So anglesaurus, and transey handled that (my creative, and my translation service).

In addition to the above,  I am going to try and build a ‘passionate’ or warm audience of people that would most likely want to buy my product.    Audience insights is a good place to start, but I personally really don’t like it because many of the interests in audience insights you can’t target when you go create an ad.   So what I do, is just make a new adset, and then play with my targeting there.

My product is for pain, so since there’s no interest, or fan groups for this on Facebook (i’ve checked) we have to take another approach.

  1.  List of organizations that deal with this pain
  2. List of meds that treat this pain
  3. Sources for products related to health/recovery – stores and big popular brands
  4. Scientific names of the pain
  5. List of major credit cards/shopping sites to get people that have CC’s.

A few days later update.

I’ve implemented some changed, and had no more sales.  It was time to shift perspective and look at things from another angle.  We’re down $1200, and we got 1 sale only.        Looking through the funnel all looks good, only a few people getting SSL errors due to cloudflare, so that’s like 0.01% of the total visitors that came.    A lot of people are commenting where to buy, how much, i want it.. but somehow they aren’t buying, so most def either A) they don’t have money  B) they don’t have CC which is a big ass problem.        I’ve also made the mistake of putting all the geos I targeted into the same adset, which isn’t a good idea as FB always prefers to pick one and send most of the traffic from there.

Weird observation, I was getting disapproved non-stop because the ad had the word ‘sus’ which is ‘harassment, calling out people’s traits’ according to their stupid system.   While I was troubleshooting, Facebook hit my tracker over 1500 times and sent 1500 visitors from USA to the offer/advertiser.  At first I was like WTF, but then I remembered why (none of these showed in logs, so for an hour while thinking wtf it could be i was quite baffled if you can imagine.

THIS IS NORMAL, this is what real affiliate marketing looks like – a lot of problem solving (That’s why I loved the book Problem Solving 101, wrote about it here)  — GURUS will show you big ass screenshots of success, they will never ever admit its a confusing and hard ass journey to get there – WHY? because they want you to buy their course, and they don’t tell it how it really is.  Anyway…   game plan change.

  1. WE ARE GOING TO MAKE THIS WORK AND NOT GIVE UP <– positive attitude, they say its important to have this so we will listen to ‘them gurus’.  (Just wait..)
  2. We are going to be using a new strategy where we will run a separate adset for each country.
  3. We are going to be doing Website Conversions campaigns, and objective will be ADD TO CART.  This event will be triggered when someone goes through the funnel, and clicks the buy it now button on the end to goto the order page.
  4. We are going to still be using RedTracker because it helped me analyze the data and find the issues I’ve explained above and help come up with this game plan.
  5. For our adsets, we are going to be using LOOKALIKE audiences of 95% of people that watched the video AND we will be targeting broad – ENGAGED SHOPPERS and using flex audiences where people liked Visa, Mastercard, Amex, Paypal, Credit Cards, Ebay and other top shopping sites where payments by credit cards are practiced.
  6. For our ads, we are going to be doing 4 ads, duplicates 2 times in each (so total 8 ads in an adset).Ad1 is going to address two problems we’ve learned from the comments  1) People are so stupid they don’t know where to buy even though it says in the description (we are going to put this info into the video ad itself!)     2)  People keep asking the price over and over again, even though it says in the text of the ad.Ad1 is going to be stating price, and payment methods.
    Ad2 is going to be more click baity I’ve actually found to be doing good for a similar product in English marketers, this ad will tell people they must take the survey to get special deals.
    Ad3 is going to be a super simple ad, which is like a question – because in my past of running NUTRA i had insane luck with a simple 1 sentence Question getting a lot of attention,   a lot of expert copywriters say the mind is wired to always catch ? marks more so than just sentences, and automatically want to answer them.
    Ad4 is going to be like a testimonial style ad.ALL ADS will be using the exact same video ad.
  7. We are going to be retargeting the people who clicked ADD TO CART but didn’t buy by using a custom audience.  Our retargeting message will also test 4 different ads and angles.ad1 -Say goodbye to pain for only $24.95 USD!     We accept VISA, Mastercard, American Express and PAYPAL  – ORDER AT =>>
    ad2 -HURRY only 2 left!!   Order now at
    ad3 -FREE  SHIPPING – Lifetime Guarantee – 24/7 Customer Service –   We accept VISA, Mastercard, American Express and PAYPAL – Order Yours Now ==>>
    ad4 – Order in BULK for loved ones and save up to 67% OFF!!   Get Yours Today at =>>
  8. We modified our ad to help with the ‘idiots’ who despite the ad having clear LINKS and Call to action buttons still ask how to buy, where to buy, etc and added on the last frame of the video ad a HUGE CTA that says basically click on the SHOP NOW button to take the survey and claim your special discount!

Another update

We’ve setup different adsets for each country,  and we followed the above system of setting up the ads and what not.    In a nutshell, we had 1 adset for each country, there we targeted LLA of peeps that watched 95% or more of videos, and are engaged shoppers and like visa,mastercard,amex,paypal,amazon,ebay, and the top shopping sites in the latam region.

Then we sent it for approval.     From 12PM noon, up until 8PM, we kept on editing, and resending and everything just kept getting rejected.

I talked to a facebook rep, and they told me we can’t say that your product can help someone do something, there’s no guarantee and we should focus on the product like its color, size, shape, and other bullshit – basically not to talk about benefits, sell features <——– HUH?? That goes against what they teach in Marketing 101 for fucks sake!!

Anyways,  miracously all of the ads got approved at 8PM, ever single one even the ones that were getting rejected during the day.  By this time instead of having 8 ads in an adset total, we had like 30, and I had no clue which ad was direct linking to offer, which was going through the landing page, and what have you.

but,  here’s the good news,  we had a sale!!!!!! So we spent $300, and made $25 revenue.   AMAZING isn’t it?  If FB wouldn’t have wasted all my time,  and I would’ve had my 8 adsets, and everything working as it was meant to work, then we’d know why/how and be able to go in that direction, but since it was all a mess, and on top of the iframed purchase pixel placed via CAKE into the offer landing page didn’t fire.  so  no idea which ad sent the sale!!

But wait, since of Facebook’s bullshit, when we launched new variations of ads to try and pass the approval stage,  we skipped in many the lander, that has the addtocart event firing on the final step (ppl clicking ORDER NOW) so damn,  what a mess!!

Disorganization stresses me out so much, it’s  not how you are supposed to work – but when facebook denies everything, and you start testing different things fast to see which gets approved things tend to get messy.

Today, I’ve deleted all the ads, and added the best ad into every single adset using the EXISTING POST > specify post ID function that had the most social proof.

I will also setup the retargeting campaigns and if I get to it create a manychat bot because I got a feeling that might work better with these people, they are so dumb (and I am being blunt honest here) even if you write BUY IT HERE>>>  link, link, link, and have a major shop now button, and a button that says CLICK THE SHOP NOW BUTTON TO BUY, and the price – they will comment and say HOW CAN I BUY THIS WHEN YOU DON’T TELL US!!!!!  I want to buy it where can I??????    << chat bot might solve this, since it tells them to their face!

Just another day in the trenches of real affiliate marketing.

An Update A Day Later

So yesterday was a busy one,   we’ve got retargeting up, and tried to address the where can I buy.  Sadly people are so dumb,  no matter how black and white the buy it now link and shop now button is written everywhere (in the video ad included) they will still ask.  So you really need to use a tool like agorapulse to manage the comments in real time.   In my case, I got Aubrey from Transey on Skype to help me out,  when people would comment I’d write a response and paste it to her to translate to spanish and then she’d send me the response in a couple of minutes to reply to people.       To tell them what’s already there, where to buy.    This is how it is in ecom, no joke.

I also got a manychat bot going, and had a bitch of a time getting it approved, they are super sensitive to images it turns out, so i had to test like 30 different images in the end to get 3-4 approved.  But it was enough to get $200 spend overnight while I slept, to see if people would buy, and no dice.

Funny enough, thanks to many chat a lot of people cut n pasted screenshot why they won’t buy. Aka the shock on their face when they say that product cost $79.80 (even tho that was the price for 5 products in bulk with discount)  but shows you yet again, people just don’t fucking read a damn thing the page says.

In this experience, we also had people scream SCAM because they couldn’t click a button (we had one angle that had a dead link on the lander for a few hours), and also scream SCAM if they get an SSL error due to cloudflare acting up 0.1% of the time.

So, as you can see, if the product sucks, or the price is wrong, no matter what you do, you just can’t make it work.   We’ve spent $2300 dollars, and had 3 sales,  generated around $300 revenue in the backend since some ppl took more some less of the product in bulk.

This is a fail,   why it failed? Maybe because the check out page the price was too high and they didnt read the details.   We could test another wording on the checkout page, which is more ‘idiot proof’,  — or simply put the product sucked.  Which in my past ecom experiene is always the case.

Remember our positive attitude? Just because we believed we can make this work, doesn’t mean shit as facts prove it.  Because ultimately product and price is what matters the most.   That why nutra trials are sold with fake advertorials saying Oprah and Ellen recommends it, or the ROCK used it.. and when they get to price the deal is so cheap they wanna take it for $4.95!   But we’re doing WH, so we can’t really make up bullshit lies with celebs because then we’d be back to BH territory and account bans right?

I’ve now had my team prepare a survey that we will re-target to people who visited the checkout page, and ask them why they didn’t buy to get some concrete proof to share with the advertiser.

But in conclusion,  based on my years of experience media buying, every time we had a winner,   BlackHat or White,  if it had potential, it had potential right from the start on  small test.      This just confirms it, even if you throw too much money at a shit product, or get the pricing wrong no matter how much money you blow on it testing different audiences, angles,  ad format types, and strategies, it won’t magically spin around.

UPDATE – 24hrs later

The first survey results are in, we’ve received 66 responses from people who spent more than 2 seconds on the checkout page.      (We’ve done this by creating a custom audience in FB audiences, then retargeting them with an ad that says we need your help, we want to understand why you didn’t buy our product.  For your help, we have a special gift for you)    **the gift is a 50% off coupon FYI…

the survey was made of 2 questions,  q1 was why didnt you buy the product,  and q2 was a field to provide their email address so we can send em the special gift…    (custom audience opportunity yet again)

here’s the results

 

 

 

 

 

 

 

 

 

 

 

 

40.9% of people said I DON’T HAVE A CREDIT CARD OR PAYPAL
42.4% said I don’t know where to buy (blah,  people are stupid yes, these guys went to the checkout page and don’t know where to buy, guess they expect a personal call on the phone COD style??)
39.4% said the PRICE WAS TOO MUCH…

at least now we know.. if this was MY product, and i had a shitload to sell in my LATAM warehouse that i don’t want to remain to collect dust there…  this is what i’d do to continue the battle towards profits on Facebook…

1.  I’d make a new checkout page, that doesn’t scare people off with price, I’d show the huge discounts they get vs the total price for ordering in bulk… and then display how the price per item gets smaller the more they order.
2. I’d add in local payment methods, and even COD.
3. I’d try COD style, where we take just their name & address and have a call center call em up to confirm details,  the way Adcombo does it… I ran $1.7 million revenue with them in Asian countries on COD, and gave a speech about how we did it at AWE2017 .. look for it on youtube.