Tips & Tricks for making banners with high CTR

Tips & Tricks for making banners with high CTR

Tips & Tricks for making banners with high CTR

1. Banner size: The best performing banner ad dimension is unstandard one (bigger=better), for standar banners the best is 728x90px or 300x250px – above the fold.

2. File size: if your file size will be too big your banner will need few seconds to load, in this time the visitor may scroll the site and never get to see your banner – in this case smaller is better

3. Text: Try to put at least one benefit of your product. Tell people why your product will make their life better.

4. Pictures: have to be a high quality.

5. Call to action: is very important. You have to test what would be the best call to action for product/service you advertise. Even a little change of text can increase your CTR. Think about what would you click on? You have to write something that gives a visitor urges to do something now. Good call to action definitely improves the effectiveness of a banner.

6. Colors: The best colors to use: yellow, green or red; yellow and black, red and black.

7. Design:
– make a banner with 1px red or blue border around the white banner – this is very popular to use on small banners;
– make a banner with background color like the color of the site – fill the banner with background color; put only colorful elements on banner and text – so banner looks like a part of a website;
– try to use familiar elements on banner, elements of the niche you are advertising; for example if you are advertising health product (pills) put a health or pharmacy cross – so when people will scan the website they will notice those elements first and this will definitely increase your clicks;
– try to make small animation; animated banner can attract the visitor more then static banners do;
– put some »fake« elements on your banner; fake text, email, sumbit, selection boxes,… For example if you colect emails and you put email box on a banner people will think they’re clicking to insert email. Important: You have to make banner look like your site because you don´t want to confuse them;
– try to use countdown timer;

8. Don’t make fancy flash banners. Those banners are for branding and definitely not for converting cliks. This banners are the reason for ad blindness.

9. Don’t make shity looking banners because they look like scam – even if you have high CTR the conversions are bad so it’s not worth it.

10. If you can buy banner place directly from a website owner – try to offer them more money for more space to use unstandard banners. Almost every website have an option to change banner place to a bigger one (728x300px, … ). Those banners definitely look like a part of a website so your banner will be more noticeable = more clicks = high CTR = more conversion

11. Every website is different. What converts on one site doesn´t mean it´s going to perform well on other.

12. Spy on your competiton – what are they doing?

13. Making just a few small changes can increase your CTR as much as 200 to 300%.


Remember that the banner with small CTR doesn’t mean it’s a bad one. High CTR doesn’t mean high conversions. The most important thing is to meauser conversions from each banner ad. The banner with small CTR can make you more money (more conversions) than banners with high – because a lot of people click on banners just because of their curiosity.

Finnaly test, test, test and you will definitely get the best performing banner ad

More Mobile CPA Traffic Sources

Mobile CPA Traffic Sources

LeadBolt (2)

Ad Network: Leadbolt (

  • Top Geos: US, Australia, Some Western European Countries
  • Type of Traffic: Display/InApp.  Some remnant android push
  • What Has Worked: Battery Apps


Ad Network: InMobi (

  • Top Geos: Asia, Australia, US
  • Type of Traffic: Mobile Display
  • What Has Worked: Have had some luck getting traffic with smaller Euro countries.  Usually lower quality traffic.


Ad Network:  Buzzcity (

  • Top Geos: Asia, Australia, Western Europe
  • What Has Worked: Tough to work with them, as they do not have siteID tracking token.


Ad Network:  AdModa (

  • Top Geos: UK, US
  • What Has Worked: Middle of the pack display network.  Have had success with freebies/dating.  AdultModa is their adult version.


Ad Network: AdFonic (

  • Top Geos: UK, US
  • Type of Traffic: Mobile Display
  • What Has Worked: Really hard to get a rep.  Trying to shy away from performance marketing.


Ad Network: TapIt (

  • Top Geos: US, Canada
  • Type of Traffic: mobile display and in-app traffic.
  • What Has Worked: Built for performance marketers.  UI is slow, but traffic is generally decent (although inventory is a little low).


Ad Network: MobFox (

  • Top Geos: Europe
  • Type of Traffic: in app traffic.
  • What Has Worked:  Anything that is in Europe.  Usually pretty premium traffic traffic, ie/ expensive.

Jumptap HighRes Logo1338320699

Ad Network: Jumptap  (

  • Top Geos: US
  • Type of Traffic: Mostly Display, some in-app.
  • What Has Worked: everything.  It’s a great starter traffic source – best self serve platform around.


Ad Network: AirPush (

  • Top Geos: US, Europe
  • Type of Traffic: All Android push traffic.
  • What Has Worked: Any android CPI offers do well (especially if you can get cheap traffic).

logo (1)

Ad Network: Mojiva (

  • Top Geos: US, Europe
  • Type of Traffic: Mobile display.
  • What Has Worked: all over the board…but they have a good amount of inventory.  Not always affiliate friendly.

Useful tools for the CPA Marketer

Useful tools for the CPA Marketer

Resize your banner – Photo editor online – edit image
Resize/Optimize your .gif banner – Animated gif tools
Preview mobile offers with proxies available –
Mobile emulator to preview offers on various devices – Mobile phone emulator (by COWEMO)
Web proxies (Use them to enter a mobile emulator and preview offers) – Fresh Web Proxy List
Mobile traffic source map – Mobile Traffic Sources
Ad Networks review by Duru – Mobile CPA Paid Advertising Network Traffic Sources List
Thorough Ad Networks review – What
US Carriers review – Mobile Network • View topic – pros and cons of US carriers
Custom IP Targeting (Yet to be tested, not sure how to get IP ranges) –…9_(Closed_Beta)
A very detailed case study, definitely worth a read –…ey-in-the-bank
Free Tracking Tool –
Free 1st million tracking –
Paid tracking Tool –
Are you getting scrubbed? –