2nd Level Optimization for ZeroPark Campaigns
This is a continuation of my previous optimization guide. If you haven’t read that one, it’s where we take a RON campaign and optimize it by breaking it down using a strategy we create based on what the data tell us. You can read that guide here. To continue, I am now looking at the data from my 1st level optimization campaigns, all feeding into the same RedTrack campaign. I looked at source IDs, target IDs, campaign IDs. I determined that we received a total of 338 leads, and we got 2 FTD’s – our ROI is around 80% pure profit. We are doing a budget of $100 per day. We want to look at our data again and see what jumps … Read more
