Top 8 Push & Pop Ad Sources Compared (2026 Edition)

The affiliate game is always changing, and staying on top of things is the only way to keep in the loop. As affiliates, we all know that traffic is the lifeblood of our business. But not all traffic is equal. Networks come and go every day, and they all try to promise things that bring you in, but not all of them can deliver on these promises.

Take, for example, “premium” traffic. Most of that turns out to be 90% bots and 10% accidental clicks. Not really the premium we are after. But keep in mind that not all networks are bad. Some are good, and some are even great, and these are the ones we want to focus on today!

I have put a breakdown of the Top 8 Ad Networks for Push, Pop, and Direct Click traffic. I have run campaigns on all of them, and I have even covered most, if not all, on this blog before! If you know anything about ad networks, then you will likely see that most of the names are pretty common in the industry, and there aren’t really any small players on this list. This is for a good reason.

These are proven, and we all know they work, and work good!

So, let’s start covering them!

1. RollerAds

I’ve worked with many traffic sources over the years, and RollerAds is one of those networks that has stuck with me for all this time. And this is not me just saying it, you can check out my previous reviews and overviews of RollerAds that show that I have been using them for a while now!

I remember back when they were still fresh and missing a lot of features, and it’s incredible to see just how far they have come. Now they are a global advertising platform delivering over 7 billion daily impressions, 50,000+ advertisers, and 19,000 direct publishers! Crazy numbers, especially compared to before!

Nowadays, RollerAds focuses on exclusive, high-quality traffic and offers proven ad formats such as Push, OnClick, and Direct Click. The platform comes with built-in smart tools, its own spy service, and automation features designed to help advertisers earn more while spending less time on manual optimization.

Pretty much everything you need to make great campaigns and run them the way they are supposed to be run!

Why Advertisers Choose RollerAds

RollerAds is popular among both beginners and experienced media buyers thanks to its flexibility and automation.

Key advantages include:

• Proven ad formats: Push, OnClick, and Direct Click
• Wide range of verticals: Utilities, Antivirus, eCommerce, Finance, Nutra, Sweeps, Search Feeds, and Media
• Smart bidding models: SmartCPC and SmartCPM
• High-quality traffic only with strict quality control
• Flexible targeting options for scaling or precise testing
• Traffic presets: curated whitelists by vertical and GEO
• Creative library and Autocreatives for faster launches
• CPA optimization tools to automate decision-making

There’s a reason RollerAds takes the #1 spot. RollerAds actually gives you the tools to win.

Another great thing about them is that they are not just a traffic provider like all the rest. More than once, they have helped me and other advertisers improve results. Sometimes directly, and sometimes through their online content, like their blog. Their blog is full of practical insights, step-by-step case studies, and campaign kits that make launching and testing campaigns faster and easier.

They also publish:

• In-depth blog articles
• Step-by-step campaign case studies
• Campaign kits with ready-to-use setups

If you are a beginner, you are going to love this! It’s great if you want to learn, optimize faster, or just save time when launching new ideas. 

✅Pros: Their in-house spy service is a game-changer; you can literally see what’s working before spending a dime. Their Auto-creatives feature saves hours of manual work, and their Direct Click traffic is some of the highest-converting “cold” traffic I’ve ever seen for Utilities and Search Feeds.

🛑Cons: Because the quality is high, competition on top Tier-1 GEOs can be stiff.

⬇️The Bottom Line: If you want a platform that combines high-quality traffic with smart automation, this is your starting point. Check out RollerAds and see what they can offer you! 

2. PropellerAds

PropellerAds is one of the biggest networks in the industry. They’ve been around forever, and their reach is massive. If you can’t find volume here, you probably won’t find it anywhere.

Why Advertisers Choose PropellerAds: 

• Unbeatable scale: Access to one of the largest global audiences in the industry.

• Proactive Fraud Detection: Some of the cleanest traffic outside of direct placements.

• In-Page Push (IPP): Excellent for reaching iOS users that traditional push misses.

• Demographic & Interest Targeting: Allows for much tighter targeting than standard pop networks.

Propeller is famous for its CPA Goal 2.0 algorithm. It’s one of the few networks where the “auto-optimization” actually works without burning your entire budget in ten minutes. They are a multi-format powerhouse that stays ahead of the curve with AI.

✅Pros: The scale is unbeatable. Their automated optimization tools are top-tier, making it easier to find winning zones without manual blacklisting.

🛑Cons: They are strict. Their policy team doesn’t play games. If your landing page is too aggressive or “shady,” expect a ban.

⬇️The Bottom Line: A must-have for scaling campaigns that have already proven themselves on smaller networks.

3. Adsterra

Adsterra is a favorite for many because they aren’t afraid to innovate. While everyone else was just doing standard Push, they launched the Social Bar, which basically revitalized the format for affiliates.

Why Advertisers Choose Adsterra:

• Social Bar Format: High CTR, skinable, and works on all browsers/OS.

• Instant Start: Fast moderation and a huge variety of payment methods.

• Clean Ad Inventory: Strict scanning for malware and bad ads.

• Three-level Security: Advanced protection against bot traffic.

They offer a “Partner Care” approach that you don’t see often. You get a dedicated account manager pretty quickly, and their Social Bar format gets significantly higher CTRs than standard push because it looks like a native OS notification.

✅Pros: The Social Bar is a goldmine for Dating and Software offers. Their moderation is fast, and they have a huge variety of payment options.

🛑Cons: The self-serve dashboard can feel a bit “busy” and cluttered compared to the clean UI of RollerAds.

⬇️The Bottom Line: If standard push isn’t hitting your ROAS targets, move your budget to Adsterra and test the Social Bar.

4. Zeropark

Zeropark is the go-to for the “math nerds” and data-driven buyers. They are widely considered the kings of Domain Redirect (Parked Domain) traffic, which is some of the highest-intent traffic you can buy in the pop space.

Why Advertisers Choose Zeropark:

• Domain Redirect Traffic: Users are sent to your offer because they typed a related keyword into their browser.

• Granular Targeting: Target by keyword, source, or even specific IP ranges.

• Rule-Based Optimization: Set “If/Then” rules to auto-pause low performers.

• Seamless Voluum Integration: Makes tracking and optimizing a breeze.

Precision. Their targeting options allow you to bid on specific keywords and exact sources. It’s built by the same team behind Voluum, so you know the integration and data flow are going to be seamless.

✅Pros: Killer domain traffic. If you are running Commerce or Brand-to-Brand offers, this is your home.

🛑Cons: It’s not for the faint of heart. The learning curve is steep, and with a $200 min deposit, it’s a higher barrier to entry for newbies.

⬇️The Bottom Line: Best for experienced affiliates who know how to optimize granularly and want high-intent traffic.

5. RichAds

RichAds (formerly RichPush) focuses heavily on the “Smart” side of the game. They’ve built their entire platform around helping affiliates automate the boring stuff.

Why Advertisers Choose RichAds:

• Performance Mode: AI-driven optimization that builds whitelists for you.

• Micro-bidding: Adjust bids on a per-zone or per-device basis.

• Predictor: Tells you how much traffic you’ll get for your bid before you launch.

• Verified Lists: Start your campaign on “Premium” sources only.

Their Performance Mode is their crown jewel. It automatically shifts your spend toward the best-performing sources based on your target CPA. They also offer “Micro-bidding,” which lets you adjust bids for specific parameters without changing the whole campaign.

✅Pros: Excellent automation and “Premium” subscriber lists that filter out the low-quality junk from the start.

🛑Cons: Traffic quality can be hit-or-miss if you stray outside of their “Premium” or “Standard” sources into the “Remnant” pool.

⬇️The Bottom Line: Perfect for Nutra and Gambling affiliates who want to set up automated rules and let the machine do the heavy lifting.

6. EvaDav

EvaDav is all about global reach and high-speed execution. They have a massive inventory across almost every country on the map.

Why Advertisers Choose EvaDav:

• Massive Volume: Over 2 billion daily impressions available.

• Fast Approval: Campaigns usually go live in under 15 minutes.

• Audience Grouping: High-performing “Premium” audiences ready for targeting.

• Personal Account Managers: Even for smaller budgets, they are quite responsive.

They are very “affiliate-friendly.” Their moderation is lightning fast, and they offer a huge range of creatives in their library to get you started. They also have a very strong focus on the “system” side—think Software, VPNs, and Utilities.

✅Pros: Speed. You can go from an idea to a live campaign in minutes. Their global scale makes them great for testing Tier 3 GEOs.

🛑Cons: You must use a tracker. Because the volume is so high, you can catch some bot-heavy zones if you aren’t watching your data like a hawk.

⬇️The Bottom Line: A volume-play network. If you need 10 million impressions yesterday, EvaDav is where you go.

7. HilltopAds

HilltopAds is a solid, UK-based network that has been a staple in the industry since 2013. They are particularly strong if you are looking for high-quality mobile traffic and aggressive verticals like Gambling or Dating.

Why Advertisers Choose HilltopAds

They offer a very “no-nonsense” platform. It’s easy to use, and their support team actually knows what they’re talking about. They are one of the few networks that still provides excellent returns on Mobile Brand Targeting.

Key advantages include:

• In-house Anti-Fraud: They filter out bot traffic before it ever hits your link.

• Detailed Mobile Targeting: Target specific device brands and models.

• In-Page Push & Video: Diverse formats to bypass standard banner blindness.

• Low Threshold: Start testing with just $50 and see results fast.

✅Pros:High-quality direct traffic and excellent mobile targeting. Their “High Activity” segments are great for quick conversions.

🛑Cons:Their auto-optimization can only blacklist; it doesn’t do complex bid adjustments for you yet.

⬇️The Bottom Line: A great network to find “hidden gem” zones that aren’t yet saturated by everyone else on this list.

8. AdMaven

AdMaven is often called the “Budget King” because of its low entry point and competitive pricing. But they have a secret weapon: proprietary anti-adblock technology.

Why Advertisers Choose AdMaven:

• Anti-Adblock Solutions: Reach the “unreachable” audience.

• Low Entry Cost: $50 minimum deposit makes it very beginner-friendly.

• Direct Publishers: Access to exclusive inventory in the streaming and file-sharing niches.

• Global Coverage: Strong volume in both Tier 1 and Tier 3 GEOs.

They claim to reach over 200 million users that other networks can’t because of their bypass tech. For affiliates, this means you’re reaching an audience that isn’t being bombarded with ads 24/7.

✅Pros: Low $50 deposit and very cheap CPCs. Their anti-adblock reach is a legitimate advantage for certain niches like File Sharing or Streaming.

🛑Cons: The conversion rates can be lower than “Premium” sources, so you need a high-converting offer to make the math work.

⬇️The Bottom Line: The best starting point for affiliates with a small budget who want to learn the ropes without losing their shirt.

Final Thoughts

There you have it! The landscape of Push and Pop in 2026!
While all these networks have their place in a balanced media buying strategy, RollerAds remains the #1 recommendation for a reason. They managed to bridge the gap between “easy for beginners” and “powerful for pros” better than anyone else.

The built-in spy tool and auto-creatives alone will save you more money in testing than you’ll spend on your first deposit.

Now that you know all of that…What’s your next move?

You can also watch our video on this topic here: