, How to Set up a Google Display Campaign and Sell Products on Your E-com Store

How to Set up a Google Display Campaign and Sell Products on Your E-com Store

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Network type that people run varies from one affiliate to another. When it comes to E-com though, most prefer to use Shopping or Search.

In this guide, I will be sharing you some tips on how you can get started with Google’s Display network for your own business and whether it’s a good fit for you at all.

Step 1: Create a New Campaign in Google Ads

What I’ll do first is open up my Google Ads account, and click on the plus sign to create a new campaign. You want to choose to create a campaign without a goal’s guidance on the next screen.

, How to Set up a Google Display Campaign and Sell Products on Your E-com Store

Next, choose Display as your preferred campaign type, and then select a campaign subtype. You can either go with Standard or Gmail. In this case, we’ll be using the Standard Display campaign.

, How to Set up a Google Display Campaign and Sell Products on Your E-com Store

In the box below, enter your website (you can use anything if you’re just testing this out), and then click on Continue.

Now, I’ll be honest. I believe that for small and medium e-commerce businesses, the highest potential for success have Shopping ads, then Search, then YouTube (because the CPCs are so low), and then finally Display. So, why am I showing you this if it has the least potential out of the four? Because it can still be quite powerful if you do everything the right way.

Step 2: Customize Your Campaign

Give your new campaign a name — Display Campaign Test will work just fine — and then choose the location where you want your ads to be seen. Let’s choose the US, for example.

Click Here to Read This Step By Step Guide Inside the iAmAffiliate Members Area

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iAmAttila is a serial entrepeneur that started performance affiliate marketing in 2008 building and ranking sites. After the google humminbird update made SEO ranking way harder he switched to paid advertising in 2012. Ever since switching to paid ads, he has spent over 8 figures in ad spend promoting a variety of verticals and adapting to new changes and challenges as they come up. on iAmAttila.com, the blog he shares up to date information, tips and tricks that work and helps readers learn about new affiliate marketing opportunities. When he's not busy working (although he works 12-14 hours each day) he enjoys traveling with his family, playing with his dogs, BBQ, movies and learning new stuff.

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