5 Effective Strategies to Scale Facebook Ads in 2023

Want to know how to effectively scale Facebook Ads without increasing your CPA?

Have a winning product but struggling to scale it up?

Here are 5 different methods you can use in 2022 to scale your facebook ads to the moon!

These are actual, tried and tested methods that we use every day to scale our ads with my team on Facebook.

In order to make money with Facebook Ads, you need to test creatives first. When you find something that shows traction, that’s when you scale it.

But remember You don’t want to rush ahead and scale unless you’ve found a winning creative that’s already doing well over multiple days.

Going from a few hundred dollars per day to $5000/day is not as easy as increasing your budget.

If you increase your budget too fast, it will kick start Facebook’s algo to spend your money before midnight comes. This means it will bid crazy high CPM, it’s going to show your ads to people who aren’t highly likely to convert

In fact my old tests / experiments show that if you increase your campaign budget by more than 15% it’s going to screw up your conversions, and a CPA that might have cost you $25 to get a sale, will become $50-75 per sale because of how the algo works

so HOW DO YOU SCALE FACEBOOK ADS from a few hundred bucks to $5000/day on a facebook ad account? How do you become a proud member of Grant Cardone’s 10X family, where you generate 10X more revenue? J/K about the Grant Cardone.. lol

Here are actual, proven ways that will effective help scale Facebook ads Campaigns in 2022.

We use these exact methods with my team to scale every time we find a winning ad creative. Ad creatives that are destined to make you money at SCALE.

To do this, our initial campaign setup is like this:

  • 2 video ads, 2 image ads in the same adset.
  • We will do $100 CBO campaign, with 4 adsets, each adset has an audience of 2-4 million people.

To give you an actual example of how to scale facebook ads:

Let’s say we’re selling a PHOTO STICK.

Adset #1 – targeting people that are parents
Adset #2 – targeting peopl that like photography
Adset #3 – targeting people that match interest: credit cards, debit cards
Adset #4 – targeting people that are interested in: technology

In every adset, we exclude AliExpress, and drop shipping to get rid of other drop shippers from seeing our ads while spying, and also people that shop and like AliExpress so they won’t come and comment and leave us negative words on our ads.

now that we have the basic framework out of the way… we need to launch… and then let it run for 2-3 days without touching the thing…

After it runs its course, we will be able to see which adset, which creative(s) achieved positive ROI … we focus on those.

If the campaign fail, it’s a failed offer/product, it’s ok, this happens a lot so just move on and test something else.
Now let’s assume you found your winner, creative ID 239082938239823 targeting Broad: 35+ that like technology, excluded aliexpress/drop shippers…



Facebook ads scaling
5 effective strategies to scale facebook ads in 2023 7

This is an unbelievable way to scale that I actually perfected while running Google Display Ads. Usually most affiliates go for the trust square ad size, but by running square they miss out on other placements and Facebook has a ton.

Be sure to try the three most popular ad sizes 1200×628, 600×750, and 1080×1080.

What do you mean Attila? Well let’s say you find a winner, and it’s a square. Remake that same ad into the 2 other ad sizes, throw them into an adset and launch.

Scale facebook ads
Facebook ads specs / dimensions / aspect ratios / formats


Facebook scaling
5 effective strategies to scale facebook ads in 2023 8

Marketers are usually very lazy people, they love to do the bare minimum and hope for the maximum. How many styles of ads do you see if you fire up your spy tool like MagicAdz?

Usually it’s either letter box or a square right? Picture most of the time, or video. How many carousel ads do you see? How about dynamic ads? Not that many.

This is where this method comes in; when you find a winning ad, use the elements it has like the ad copy, headline, description, images or video content to create every type of ad format facebook offers.

One of my favorite ways to scale facebook ads is to try, especially on re-targeting campaigns is carousel ad. It works amazing, and people seem to love it as they can browse and flip through multiple images/videos about your product. This results in super low CPA’s and great ROAS.


Scaling ads on facebook
5 effective strategies to scale facebook ads in 2023 9

Tim Burd from Facebook Ad Buyers FB group loves to give manual bidding strategies funky names, like the shot gun method, the surfer method and many more. Want to know why manual bidding works?

It has to do with how the facebook algo works. It’s all about who spends the most money. Think of it like a ladder, the top of the ladder is the highest bidder, the bottom of the ladder has the lowest bidder. If you use Auto Bid, it’s going to place you at a calculated spot based on what the ALGO thinks your CPA will be based on your targeting, ad content and what not.

The people who are at the top of the ladder will be shown first to Facebook users scrolling their news feed.
Imagine Grandma Ngo takes out her iPhone and opens the Facebook app. She starts checking what her grandkid is cooking up for his lovely wife to be. Is it SALMON with Miso? Or is it fried rice? As she begins scrolling down, the first ad appears – this ladies n gens is the HIGHEST BIDDER, and it can be you!!

Being seen first, has the advantage of getting the most hyped up click that will take action. If someone has been on Facebook scrolling and looking at funny videos for hours, chances are they won’t likely take action and pay to convert.

Problem is, we don’t know what the highest bid is, the right bid so we test.

We use these 3 different bid setups when we’re scaling using manual bids.

A) BID 3x MAX CPA – $15-20 budget per adset
B) BID 6x MAX CPA – $15-20 budget per adset
C) BID 9x MAX CPA – $15-20 budget per adset


It’s true Facebook knows everything about its users; including their buying habits, what they like, what they talk about. Once we acquire data, we can create custom audiences. Then from these custom audiences we can generate Lookalike Audiences.

They look at people in our audience, and check what do they like, where have they been, what did they search for, how long were they reading about a topic, what movies they into, when are they most likely to buy, do they click ads, and many, many more things.

In fact, they say facebook has 1000s of data point intersects for each user; allowing their system to build people that look just like your buyers in a manner of minutes.

How to scale facebook ads
5 effective strategies to scale facebook ads in 2023 10

How it works is, you create custom audiences, wait for them to populate, then you generate Lookalike audiences from that. You can setup new campaigns, and target these lookalikes.

We typically create custom audiences from these:

  • Added to Cart – Last 30 days
  • Initiated Checkout – Last 30 days
  • Purchased – Last 30 Days
  • Viewed 95% of our video ads
  • Top 25% time spent on site
  • Top 25% highest purchase value
  • then we generate lookalikes – 1%, 1-3%, and 3-5%.


Scaling up your facebook ads
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Retargeting is a must, if you are not doing any form of remarketing you are leaving a LOT of money on the table. If your cost per purchase for cold audience is $20, with a retargeting campaign you are looking at 1/3rd the cost usually.

We like to follow a systematic approach to getting our retargeting campaigns up, and send the users direct to interestitials and offer pages, rather than advertorials or landers meant to warm up cold audiences.

When scaling your facebook ads be sure to create custom carousel re-targeting campaigns with these style of headlines to catch attention

  • Top 7 Best Selling Products %NICHE% – targeting everyone
  • Top 5 Products for Women – targeting women only
  • Top 5 Products for Men – targeting men only

*This applies to ecom mostly, however it can be applied to any kind of offer with a bit of a twist.
When retargeting, create an audience for Added to Cart – Last 30 days, Initiated Checkout – Last 30 days.
Exclude purchasers custom audience in these.

Since we have 3 ads, we will create 3 adsets for each audience, so for the above example, we will have a total of 6 adsets. As we want to separate each ad into it’s own adset so we can target the demographics properly.

Duplicate the ads in each adset 2x, so you have a total of 3 ads in each adset sharing social proof. *When duplicating it will ask if you want to share comments, likes, shares counts.


This test is really simple to do and will show you if you actually have GOOD ads to begin with. Take your ‘winning’ ad that you want to scale and create a new campaign with it but this time – EXCLUDE everyone that knows you & follows you. To get a dead cold audience. Run your ad against that audience and if it performs well, then you know that you have a winner to scale.

In Conclusion…

How to Scale Properly Scale Facebook Ads is an art that you can MASTER! The main requirement is that You need to have solid creatives that can support scale. If you have a winning campaign, the 5 methods on how to scale facebook ads discussed above are going to work for you. Guaranteed you will see one of the methods help you spend more without increasing your cost per acquisition (CPA) price.

If you need help with ideas, or you want someone to help you setup your campaign and make sure you don’t mess it up, you can get 1 on 1 help from me and my experienced affiliate friends as a member at iAmAffiliate premium forum. (It’s only $49.95/month) Get your password here >>

This post may interest you: 12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

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4 thoughts on “5 Effective Strategies to Scale Facebook Ads in 2023”

  1. Valuable info that is hard to find. Thanks. One question – how do you choose targeting for initial CBO campaign? What is the common thing between photo stick and ppl who like CC?

    • People that have CC, meaning credit card are more likely to buy shit online. FB knows who does what. Also good idea to try stuff like netflix, since to buy that you need to buy it online.. hence you got experience buying shit online.

  2. Does any1 here notice, when you pause your NON-PERFORMING adgroups in your LIVE campaign, and only run the PERFORMING adgroups, the PERFORMANCE tends to drop?

    For example:

    CAMPAIGN A – 2 Adgroups:
    1 for Android
    1 for iOS

    Android PERFORMS better, so you PAUSE/CANCEL iOS.

    FB keeps sending traffic to Android, but the conversions STOP.

    Does the FB algorithm RESET itself or something?

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