There’s a lot of people complaining in Clickfunnels and Shopify groups that they launch a product, and they don’t get any sales and when they are asked to show their click metrics, the CTR is total crap, and so is the relevance score.
It is of outmost importance to target correctly on Facebook and get a high relevance score. To do this is pretty easy, once you get the idea – but still, a lot of people out there seem to be confused so let me show you with an actual product from AliExpress on how it should be done. You’ll be shocked that it’s easier than You think! Lets go!
Our Product: Scratch Fix Repair Pen
We start by asking a question, and then narrowing it down like so:
Q: What problem does this fix?
A: It fixes scratches.
Q: Who is likely to care about scratch on their car?
A: Not everyone, more like car enthusiasts, people that love cars.
Q: Where do we find these car enthusiasts? Where do they hang out online – what forums (Q1)? What kind of influcencers do they follow (Q2)? What kind of magazines do they read? (Q3) What kind of events do they attend? (Q4) What kind of TV shows/movies do they watch?
We answer by doing a search, then we write down what the answer suggest.
Q1 – Where do they hang out online – what forums (Q1)
Q2 – What kind of influcencers do they follow (Q2)?
I have no clue which car influencers are the most popular, so again I hit up google and do a search like this..
Q3 – What kind of magazines do they read?
I’ll go to Google, search for something like top car magazines, first result, link to top 10 car magz. I grab the list, and there you go. Of course you can get a VA to go through the full page on google results and extract the results and go from there, but instead of doing that and wasting time/money we can just get like a list of 10, then use the FB ads related interests suggest function when creating the adsets.
Q4 – What kind of TV shows/movies do they watch?
Again, back to trusty G for the answer. Top Car Movies of All Time. BAM. Top Car TV Shows. BAM, write down the results.
Now that we did some market research, we know how to target the most passionate audiences.
What we need to do next is write an ad that speaks to all of them, and then a variant of this ad that talks to all the different groups.
So our generic ad might say…
Worried about scratches on your car? Over 57,247 happy customers in America. 4.8/5 star rating based on 4728 reviews. Special 50% Discount If You Order In the Next 30 Minutes! ORDER YOURS NOW =>> iam.link/your-discount
Our ad targeting the car forum audience
Worried about scratches on your car? Recommended by The Top Car Forums in America! Over 57,247 happy customers. 4.8/5 star rating based on 4728 reviews. Special 50% Discount If You Order In the Next 30 Minutes! ORDER YOURS NOW =>> iam.link/your-discount
Our ad targeting the magazines audience
Worried about scratches on your car? As Seen in the Top Car Magazines! Over 57,247 happy customers. 4.8/5 star rating based on 4728 reviews. Special 50% Discount If You Order In the Next 30 Minutes! ORDER YOURS NOW =>> iam.link/your-discount
you get the idea…
What I recommend is you start out testing audiences with $30-50 per adset – DO NOT USE CBO FOR TESTING!!!
Put the generic ad in the adset, and put the variant of the ad for that audience. Then duplicate both ads 2x and make sure you use USE EXISTING POST ID, to retain the social proof. In the end, you should have an adset with 6 ads.
ADDED TIP: It’s highly recommended to use NARROW function in FB Ads, and select engaged shoppers as an interest to narrow your primary list.
I recommend running 4-5 different ad targets when you are starting out from scratch, then looking at your data 24 hours later.
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4 thoughts on “How to Target Your Ads on Facebook for Ecom/Shopify/ClickFunnels (with real product example)”
“Put the generic ad in the adset, and put the variant of the ad for that audience. Then duplicate both ads 2x and make sure you use USE EXISTING POST ID, to retain the social proof. In the end, you should have an adset with 6 ads.”
-Why duplicate the 2 ads twice?
-Are you running one adset per question? (q1, q2,q3,q4)
-duplicate it 2x because of how FB algo works; this will give you better chance of success as explained by Tim Burd in his $5000 mastermind.
-yes we run one adset to ‘speak to’ the audience, by targeting that audience with a relevant ad to them
In one other Facebook article, you said doing Facebook should narrow the audience to 1,5000, you will devide these interests into 5 parts, but this article you set the volume of targets audiences into 0ver 5million. What’s the strategy of FACEBOOK audiences choosing? Thanks
things change on a dime that’s why, since the old article facebook algo got so much better at finding your right audiences, these days i just go with broad targeting unless i am doing something super niche like promoting iAmAffiliate premium forum that’s only useful for affiliate marketers..