Each ad format can work wonders if targeted at the right audience and GEO and launched at the right time. But if you’re on the hunt for high conversions and a boosted ROI, keep your eyes peeled for this article. We’ll introduce you to RollerAds’ newest ad format, Direct Click, and show you its power in action.
RollerAds is a global advertising network providing exclusive traffic through formats like Push, OnClick, In-page, and Direct Click. The platform is equipped with its own SPY service and advanced smart tools. With over 7 billion daily impressions and more than 50,000 advertisers, RollerAds is steadily expanding its reach
What is Direct Click
Direct Click links open in a new tab or pop-up window, leading highly motivated users who deliberately click these links straight to your offer. Why are they highly motivated? Because these links are placed in high-converting areas of the site, such as “Download” or “Learn More” buttons, and make sure you get a super-engaged audience and strong conversion rates.
Why Choose Direct Click: Key Benefits
- Targeted traffic at its best, as the format is compatible with multiple verticals and GEOs.
- Direct Click leverages proven premium placements, so you’ll save time on optimization.
- You pay only for clicks that take users to the offer’s page.
- You don’t need to use any creatives.
How to Set up a Direct Click Campaign
Now that you understand how the format works and why you should try it right away, let’s have a look at how easy it is to set up a Direct Click campaign. In this short video, Pierre Bertin, Head of International Business Development at RollerAds, is testing a VPN offer targeting Tier-1 GEOs (USA, UK, Australia, Canada) with payouts of up to $8.
Direct Click at Work
The RollerAds team shared an example of how they optimized a campaign, increasing their ROI by 66% in just 3 days. Let’s dive into the tactics that made this powerful format do the trick.
Here’s a quick overview of the offer of choice:
Vertical: Utilities
Category: VPN
GEO: US, Tier-1
OS: IOS
OS version: IOS 16+
Payout: $10
Now let’s see the step-by-step campaign preparation.
1. To set up a campaign, choose the Direct Click ad format and the SmartCPC bidding model (in case you want to run some tests first).
2. Name the campaign and insert the Target URL.
3. According to your offer’s KPI, select a specific GEO and a proxy (if needed).
4. When you choose SmartCPC, you don’t have to enter a specific bid and use an average one, like in this example. You can also enter a maximum CPC. Since costs can vary, it’s always best to get in touch with your account manager and ask for the most accurate bid recommendations.
5. When it comes to optimization, it’s most effective to separate the top-performing zones and feeds to maximize ROI.
6. Enter the daily and total budgets for the campaign.
7. Equipped with a whitelist (which you can get from your account manager), you can optimize feeds and zones from the start.
8. Following the offer’s KPIs, pick devices and operating systems.
Include browser targeting if needed.
9. Save changes and wait for the campaign’s moderation.
If you want to know more about campaign moderation, check out this article from the RollerAds blog.
Optimizing for Maximum Performance
With the campaign approved and traffic coming in, it was time to dive into optimization. It started with refining zones and feeds (thanks to the whitelist from RollerAds’ account managers).
Day 1:
Day one kicked off with fine-tuning zones for better performance and blocking high-click zones that weren’t converting.
There were zones that didn’t bring many clicks but still resulted in a few conversions. That suggested that the ad hit the target audience, but it needed further testing.
The outcome of the first day:
Day 2:
On day two the team continued optimizing zones.
They also optimized OS versions and blocked an underperforming zone that brought zero conversions.
The outcome of the second day:
Day 3:
Day three was devoted to zone optimization as well and brought the following result:
The RollerAds team tested a number of pre-landers and kept only those that showed the best results, ruling out the rest. The best LP CTR came from this pre-lander:
This consistent optimization helped improve the campaign results and boosted ROI up to 66%.
Final Words
Direct Click leverages high-traffic areas of a website to match user intent and grab attention, making it a powerful tool across various verticals. Even in competitive GEOs like the USA, this format delivers results, but optimizing your campaign is key to keeping costs in check.
As you can see from the case, the process is straightforward and easy to replicate. So, if you’re ready to watch your ROI soar, join RollerAds, choose Direct Click as your ad format, and you’re all set—time to boost your revenue!
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