Angles, angles, angles. It is THE secret to high ROI campaigns. Sadly most affiliate marketers aren’t creative, or they don’t know they are. So they fire up spy tools like AdPlexity and go on hunting for cool ads/landers then RIP n Run them.
Only a single digit % of affiliate marketers write their own angles. Not to worry, today I am going to help you out a lil bit.
One of the things I enjoy the most is coming up with unique angles; it’s my secret and moat I’ve been relying on for the past 10 years as an affiliate marketer.
Just follow along and after you finish reading you should already have at least a dozen angles to test and make extra ROI thanks to being UNIQUE!!!
Here we go!!!!!
My offer is a lead generation offer in the swimming pool niche. I know; weird but hey weird works!!
1) Explain what your marketing offer is about in the simplest way possible
“Get your custom made swimming pool right now at the best price in Hungary!”
2) Features and benefits baby, choose two features and outline what kind of benefits they provide.
“Your friends will be jealous and wish they had a nice pool just like Yours!”
“Taking a dip in the water will make you feel very refreshed on a hot summer day!”
3) FEARS – What kind of fear would people have that the offer could solve?
Generally people fear the summer heat; so a pool is an awesome solution to that.
“Save yourself from the summer heat, relax in the pool while your neighbors look on with envy!”
4) Come up with typical scenarios that are the most stereotypical things you can think of for the offer; the worst angle.
Imagine winning the lottery, all of the sudden everyone that you didn’t even know existed will want to be your friend. Sounds good? Well get a pool, it has the same kind of effect!
Order Your Swimming Pool Now. We are going to come and listen to your ideas; draft up a plan and show you in 3D. You then decide what kind of effects you want in your pool, we’ll make the proposal.
You’ll then accept it, and we’ll build it. After all, is said and done you will enjoy it for many years to come with your family! Imagine the happiness on their face when you tell them you decided to order a pool!
5) Think of what someone might feel that doesn’t have what the offer is selling/promoting. What are the bad feelings they would feel?
If you don’t have a pool, chances are you will have to beat the heat at one of the public pools near you. That is DANGEROUS! Public pools are the biggest cause of skin diseases due to fecal matter and other scary bacteria in the water. Do you want to end up in the hospital? Get your own pool and stay safe!
6) If the government had to sell your offer, how would they market it?
This is a funny one, every time the government markets anything they support it through some kind of incentive, so for my offer which are swimming pool lead gen it’d go like this:
Order your pool by __date_2_weeks_from_today, and take advantage of a 30% CASH BACK GUARANTEE. We are making swimming pools affordable for every family in Hungary. Love, your government.
7) Think of the benefits of your offer that you are promoting, now think what would you say if the customer would ask you WHY DOES THIS HELP ME?
The swimming offers water so you can cool down in the hot summer.
-but why does this help me!?
Being chill, will help you be less stressed and enjoy your day while everyone else around you is suffering and dying from the heat.
8) Let’s say your offer is very limited; how would you relay this message to the person looking at the ad?
DUE TO MASSIVE HEATWAVE we have sold all of our fiberglass pools, except for 2. Orders yours now and start chilling rather than baking in this heat! Immediate installation and setup!
As you can see, here are some ways you can come up with angles for your offer may that be a nutra offer, lead gen offer, pin submits, dating or what have you.
I’ve been doing a lot of lead generation for weird niches lately, so doing the above 8 step guide of coming up with angles is always fun with my team.
If you are lazy and don’t want to think at all, you must rather just pay $100 to someone to come up with angles, you can talk to Anglesaurus, they will do the work for you – 10 angles for $100 copy writing service.