For as long as marketers have been using the internet, they’ve had to deal with a problem: how do you make your ads stand out from the crowd?
There are plenty of ways to get noticed on Google search results pages, Facebook News Feeds, and other search engines and platforms. But, one old-school method that still works is pay-per-click advertising. PPC ads work by charging advertisers every time someone clicks on their ad or sees it online.Â
The more people click, the more money an advertiser will spend each month. PPC ads don’t just generate leads for businesses – they can also be used to drive traffic back to a company’s website. In this post, we’ll explore what PPC online advertising is all about and share insight into why it’s still one of the most effective lead generation tools around.
What Is PPC Advertising And How Does It Work?
PPC is an acronym for pay-per-click, which means advertisers only have to pay when someone clicks on their ad. This type of online advertising model can be placed on the search engines’ result pages and social networking sites such as Facebook and Twitter. Each company that provides a PPC service charges different amounts for both setting up and managing campaigns, but they’re usually measured by how much you’re willing to bid per click.
While PPC ads look similar to regular text ads, some key differences set them apart from organic listings. First of all, Google places a blue “Ad” label next to PPC Google ads. Also, unlike traditional text ads that rank based on keywords users input into the search bar, these ads are triggered when consumers search for specific things related to the product or service they’re selling.
Why Use PPC For Lead Gen?
PPC advertising is the most effective way to generate leads for a few different reasons. First and foremost, it’s cost-effective. It doesn’t matter which ad platform you choose. Choosing one that fits within your budget will help increase profits and reduce unnecessary spending.
If you’re worried about not getting enough clicks on your ads, we encourage you to take a look at our guide to maximizing pay-per-click (PPC) conversions. It’s important to get as many clicks as possible because they directly affect how much money you make every month. Also, the more people who click on your ad, the higher your rank will be on the search engine results page (ad rank); the better the ad rank the more people will notice your business online.
Another reason PPC advertising is great for lead generation is that you can choose the keywords, titles, and descriptions for your ads. This allows you to target specific audiences that are already searching for things related to your business. If people are searching for “plumbers in Chicago” in search engines, it’s likely they’re looking to hire a plumber right now.
The Benefits Of Using PPC For Lead Gen
The number one reason people chose PPC is that it’s cost-effective. You won’t have to spend a penny unless someone clicks on your ad or sees it online. Since most PPC platforms work a bit differently, we encourage you to consolidate with our community at iAmAffiliate and find out which one would be best for your business. With the right guidance, you can find offers with different solutions that can help increase profits while keeping costs down, but no matter which platform you choose, choosing one that fits within your budget is the number one step.
You don’t need any special skills or knowledge to get started with PPC advertising. Everything you need can be found in online guides or forum posts. All you need to do is spend some time and effort to find everything and understand it properly.
Another advantage of PPC advertising is that it’s extremely flexible. You can target audiences based on their location, interests, or the type of device they’re using. This makes it easy to sell products and services without needing a lot of information from customers.
Finally, PPC advertising is a great way to improve your online visibility. The more people who click on your ad, the higher your ad rank will be on search engine results pages. A higher rank in the search engine result pages means more people will notice your business online. Additionally, PPC advertising allows you to track how many people saw your ad and how many clicked through to your website. This information can help you make better decisions about which ads are working and which ones need improvement.
The 7 Key Takeaways You Should Remember When Running PPC
1. Lead Generation
One of the main benefits of PPC advertising is that it can help you generate leads very quickly. When you create a PPC ad, you’re essentially creating a mini-website that will show up in search engine results and Facebook News Feeds. This means that you can start seeing leads come in as soon as your ad goes live. Unlike other forms of advertising, such as print or television ads, PPC ads like Google ads and other search ads don’t require a long lead time before you see results.
2. Targeting
Another benefit of using PPC advertising is that you can target your audience specifically. You can choose the keywords, titles, and descriptions for your ads so they show up when people are searching for specific things related to your business in a search engine. This makes it easy to sell products and services. It also helps understand who your exact audience is, what their interests are, and how to best approach them with your ad campaigns.Â
3. Affordability
One of the best things about using PPC advertising for lead generation is that it’s affordable. You only have to pay when someone clicks on your ad, which means you won’t have to spend a penny unless someone takes action. Additionally, several different PPC platforms work differently, so we encourage you to do some of your own research on the topic, or come and ask some of the experts in our community at iAmAffiliate!
4. Easy Budgeting
Another benefit of using PPC advertising is that you can set a specific monthly budget so you know how much to spend. Since it’s an affordable form of advertising, many small business owners see success with this strategy without having to worry about going over their marketing dollars.
5. Simple To Get Started
Creating your first ad for Google Ads or Facebook Ads doesn’t take long at all, in fact, most Google ads only take just minutes. This makes it easy for businesses of all sizes to get started with PPC advertising and start generating leads immediately. All you need to do is pick which keywords work best for your business, write the titles and descriptions, and set your budget.
6. Easy Scaling
One of the great things about using PPC advertising is that it can be scaled up or down easily depending on your needs. If you’re seeing a lot of success with your ads and want to increase your budget, you can do so without any trouble. Or, if you find that you’re not getting the results you want, you can reduce your budget or pause your campaign altogether without any long-term commitments.
7. Tracking Clicks And Views
One of the best things about using PPC advertising is that you can track how people saw your Google ads and how many clicked through to your website. This information can help you make better decisions about which ads are working and which ones need improvement. You should always analyze your results and improve your ads accordingly. Split testing works wonders for such cases as you can test each and every component of your ad individually.
Conclusion
Using PPC advertising campaigns for lead generation is a great way to generate leads and increase your traffic. With Google Ads and Facebook Ads, it’s easy to set up an ad in minutes, manage your budget effectively, track how many times people clicked on or saw your ads, and more. If you’re curious about the benefits of PPC advertising or want to start a campaign, look at some of our other guides on the topic and get started!
No matter how you approach PPC ads, make sure you always do your research beforehand, and start small and scale up as you see fit. We are sure that you will have a lot of success in no time!
