How To Cash In On the NFT Craze by promoting CPA Offers on Facebook – Step by Step

In this free tutorial we’re going to show you step by step, how you can make big profits with Algo Affiliates NFT CPA Offers on Facebook.

The NFT market is exploding  and you have probably heard about them by now. People are talking about NFTs everywhere, on social media and all around the internet. Right now NFTs are the fastest growing financial investment in the world.

If you are an affiliate marketer, you definitely should consider running NFT CPA Offers because it’s a huge trend right now.

We are going to show you everything you need to get started step by step so make sure to read the whole tutorial.

Table of Contents

1. What are NFT CPA Offers, and Why They Are Awesome To Promote As an Affiliate
2. How To Spy on Other Affiliates & Find What Ads Are Profitable
3. How To Get Your Tracker Setup and Linked using the Facebook cAPI to Track Conversions Properly (post IOS 14.5 update)
4. How to Setup The Campaigns on Facebook Ads to Test and Find Your Best Creatives
5. How to Optimize The Best Creatives to Increase your Profits
6. How to Scale the Winning Adsets on Facebook To Increase Revenues & Profits
7. Ideas and Tips on Where to Scale Your Winning Ad Combinations, How To Find Them using Spy Tools
8. Results

What are NFT CPA Offers, and Why They Are Awesome To Promote As an Affiliate

If you are a more experienced affiliate marketer and you have already worked with the most popular financial CPA offers, this is going to be similar.

With these NFT CPA offers you can earn high payouts per conversion just like with those good old financial offers that made so many affiliates super rich.

A typical funnel of these offers looks like this: For you to get a conversion, people need to register on the platform, and they need to make a deposit of $250 to get started earning with NFTs. Once the deposit is made, you get a conversion.

The payout for a single conversion is around $300 with these offers, which is very good, just think about it, if you can make only 3 sales a day you can already make almost $1K per day.

As I mentioned before, the NFT market is very hot right now and it’s a HUGE trend, people want to invest and make money with NFTs, since most of them missed the early days of making money with Bitcoin, they don’t want to miss the opportunity of making money with NFTs.

And because of that, as an affiliate you also should not miss the opportunity to make money with these NFT offers while the market is very hot.

However finding a good NFT offer is not the easiest thing. There are only a few CPA networks out there with NFT offers, but I guess you would like to know which one you should choose to get the best conversion rates and highest payouts, and the answer is: Algo-Affiliates.

As one of the fastest-growing CPA Networks, Algo-Affiliates offers its partners some of the highest commission rates and conversion rates in the market.

Algo-Affiliates is also run by a highly professional and dedicated team who are driven and always ready to provide high-quality support and all the resources.

Speaking of resources they can also provide the best performing pre landers for these offers, so you have a choice of using their proven pre lander or you just send traffic directly to the offer page, but of course you can use your own custom landing page as well if you want.

One of their Top NTF offers right now is called NFT Profit.

Our affiliate manager told us that this offer is working very well in the United Kingdom right now, so this is the offer we’re working with.

The pre-landers they’re providing are high quality and already proven to work by other affiliates. 

Here’s an example:

Now that we have our offer and pre lander, in the next step we’re going to show you how to find profitable ads for your campaign.

How To Spy on Other Affiliates & Find What Ads Are Profitable

Creating winning ads without knowing what is working for others is hard. You need to test a lot until you find your winning ads. However, if you know how to spy on your competitors and learn what works the best for them you can start with a much higher chance of winning right away.

Your competitors have spent a lot of time and money on testing and finding their best-performing creatives. So why not take the winning creative strategies from their top-performing ads and tweak them to make them your own unique twist?

Since you are going to target the same audience base as your competitors are targeting, it’s very likely that if you create very similar ads and apply the same strategies, they will draw the same audience to your ads.

One of the most popular and best ways to spy on your competitors ads is by using the Facebook Ad Library. The Facebook Ad library lets you see every single Facebook ad that your competitors are running.

There are two main methods for using the Facebook Ad Library.

First you can visit your competitors Facebook page and you will see a ‘’Page Transparency’’ section.

Then you need to click on ‘’See all’’ and you will see some details about the page. From there you need to scroll down until you see ‘’Ads from this Page’’ and then click on ‘’Go to Ad Library’’.

Next you will  be taken to your competitor’s Facebook Ad Library page, where you will see a list of current and inactive ads for this page that your competitor has run.

You can also visit the Facebook Ad Library directly by going to their home page, and there you can select specific GEOs you want to spy on, Ad categories and you can search for relevant keywords or advertisers.

You can also see the ad details of each ad, and you will see how long they have been running it.

The longer run time the better, because if the ad was not working they would not run it and spend money on it for so long.

You can also use 3rd party spy tools which can make the spying process a bit faster, however, I think the Ad Library will give you everything you need for FREE, so it’s up to you whether you want to invest in a 3rd party Facebook ads spy tool to save some time, or you stick to the Facebook Ad library.

Once you find the best performing ads, you need to create very similar looking but unique ads images for yourself. You can also write new ad copies based on the ones you see, or you can just rewrite them to make your unique twist.

I don’t recommend just ripping others ads because unique ads always perform better.

How To Get Your Tracker Setup and Linked using the Facebook cAPI to Track Conversions Properly (post IOS 14.5 update)

Tracking your campaigns is very important, you need to be able to see which segments of your campaign bring profits and which ones are losing money.

We recommend using third party tracking solutions for this that allow you to track conversions properly after the IOS 14.5 update.

Like Redtrack for example, they have a solution for connecting Facebook via cAPI and tracking everything using first party cookies. It works using server to server postbacks instead of relying on third-party cookies placed on the users end.

To do this first you need to configure your Postback.

You need to copy your Postback URL from your tracking software and place it in your CPA Network which is Algo-Affiliates in this case.

Inside Redtrack, go to Tools and select Conversion tracking

Copy your postback URL, and monify the macros according to your affiliate network specifications

Go to Algo-Affiliates and click on your offer. In the offer setting section scroll down until you see ‘’Your Pixels / Postbacks’’ and click on the Add New button.

They select Postback URL as Code Type, add your Postback URL, and change the {replace_me} parts with the correct variables.

You can also ask your Algo Affiliates manager to place and set up the postback for you if you don’t know how to do this.

Next you need to add Algo-Affiliates as your CPA Network (Offer Source) in Redtrack. Go to offer sources and select add new. Then you just need to name the offer source and click save.

Next you need to add your offer that you are going to promote. Go to offers and click add new. First you need to name your offer, then go to Algo Affiliates, select your offer and go to Add Click ID.

You need to add {clickid} which is Redtrack’s parameter for the Click ID and Algo Affiliates will automatically add their Click ID parameter to your link.

Then copy your Tracking link and add it in the Offer section in Redtrack.

Next you need to add Facebook as Traffic Sources, and connect it with RedTrack via API.

Go to traffic sources, select add new from template, find Facebook and click on the Add button.

After that scroll down until you see Facebook API Integration and click on Connect Facebook

It will take you to Facebook, you’ll need to log in and select the account you want to connect to and confirm the connection. 

Once you’ve successfully connected your Facebook account, you’ll be taken back to your RedTrack account. Then you’ll need to submit your Facebook Pixel ID and Conversion API key.

You can generate a Conversion API Key inside Facebook Ads Manager, just go to Events Manager, select Pixel settings, and scroll down until you find Conversion API, then click Create access Token.

Then you need to copy the generated token and add it to Redtrack.

And then you also need to add your Facebook Pixel ID which you can find in the pixel settings as well.

Copy your pixel ID and add it to Redtrack.

Once it’s done click Save, and if all went well a green active button should appear on the page.

When all this is done the next step is to create a no-redirect campaign. Go to campaigns in Redtrack and click on create new, then type in a name for your campaign and select Facebook as traffic source.

Next you need to create your funnel. Select the offer you want to promote, and if you are using a custom landing page select that as well.

Then click save, and after that go to the tracking links and parameters section, select No-Redirect and copy the no redirect script.

You need to add the script in the <head> section of your landing page.

Once you do this you can use your landing page as your final URL in Facebook Ads, you don’t have to use your Redtrack tracking link.

You just need to copy the tracking parameters from the tracking links and parameters section and add it to your landing page url.

Like this: yourlandingpage.com?sub1={{ad.id}}&sub2={{adset.id}}&sub3={{campaign.id}}&sub4={{ad.name}}&sub5={{adset.name}}&sub6={{campaign.name}}&sub7={{placement}}&sub8={{site_source_name}}

How to Setup The Campaigns on Facebook Ads to Test and Find Your Best Creatives

To get started setting up your first campaign, go to Facebook Ads Manager select campaigns and click Create.

Next select conversions as your campaign objective and click continue.

Next you will need to name your campaign, and set up campaign budget optimization if you want. We are not going to do that because we want to set the budgets on adset level.

Then you need to select website as conversion event location, and you need to select your pixel and event.

Now we are going to set the daily budget on ad set level to have more control over the adsets, and you can also select start and end dates if you want.

In the audience section select your target geo, which is the United Kingdom in this case

Next you need to define your audience by selecting the age group, gender, interests and behaviors etc.

We recommend testing different audiences in separate adsets right away to find your winning combos as soon as possible.

When it comes to placements, I recommend starting 1 adset with Facebook only, and another one with targeting Audience networks as well. This way you will have more control when you optimize.

The next step is selecting your Facebook page that you want to use for this campaign, and then you can upload your ads.

When your ad is ready add your destination URL (landing page link IF you are using a no redirect campaign) in the Website URL box

Then scroll all the way down to the Tracking section and add the tracking parameters from Redtrack in the URL parameters box

Once you have all this you can save and add another creative. I recommend starting with 3 different creatives per adset to compare them against each other and find the best performing ones ASAP.

How to Optimize The Best Creatives to Increase your Profits

When it comes to optimizing your creatives, you need to spend some money on them before you can start adjusting them. 

You need to have enough data to see which one works the best, you don’t want to rush ahead and cut creatives just because one of your ads looks slightly better than the others.

If you analyze your creatives and you don’t see any significant sign that one is much better than the others, keep them running for a couple more days.

Looking at the number of conversions is just not enough, because if you see one of your creatives got 2 sales and the other one got only one it doesn’t mean that you should cut right away.

Look at the spend and the cost per conversion. Maybe the creative with 2 conversions spent more and the cost per conversion might be high, while the other ad with only 1 conversion could have a better conversion rate.

So you need to keep an eye on other metrics as well before you decide what to cut, and if your analytics are not showing clear data yet feed them with more data.

If you don’t get any conversions, or you get the same amount of conversions on your ads, try to optimize based on the CTR (Click Through Rate). Low CTR ads cost more and will give you bad results. So if any of your ads has a much lower CTR than the others, cut that ad right away, or replace it with a new one.

After some testing and optimizing when you find something that shows traction, that’s when you need to start scaling it.

How to Scale the Winning Adsets on Facebook To Increase Revenues & Profits

When it finally comes to scaling your winning adsets, it’s obvious that you need to increase the budgets.

But keep in mind, you need to be careful when you are raising budgets. Don’t rush, don’t try to scale from a few hundred bucks to a couple thousand right away. 

If you raise your budget too aggressively what will happen is Facebook’s algorithm will try to get to the new budget level as soon as possible, and it will bid extremely high CPM and will spend your money before the end of the day.

So when you start scaling your adsets you should NOT increase your budgets more than 15% at a time, otherwise the algorithm will screw up your conversions and it might double your CPA which means it will cost much more money to get a conversion.

We suggest starting your campaign with 4 adsets targeting different interests and demographics, and using 3-4 ads per adset.

By doing this we can scale our adsets gradually once we found the winning ads, and we can scale faster and don’t have to worry about the algo messing up our conversions.

Once we found our very best creative and adset, we can also scale by creating and adding the same winning ad in different ad sizes.

I know it sounds like something that doesn’t matter that much, but believe me it does.. If you stick to the standard square ad sizes like most affiliates do, you miss out on other placements that might work great, and as you probably know, Facebook has a ton of placements.

I suggest trying AT LEAST the most popular ads sizes which are the following:

1200×628, 600×750, and 1080×1080.

So once you find your winning ad image which is let’s say a square image, remake that same ad into 1200×628, 600×750 ad sizes and throw them into an adset and launch them.

You should also try to scale your winning ads by using different Ad Formats, not just news feed ads.

If you run only image ads you should try at least videos and dynamic ads as well. When you find a winning ad, you should use the elements it has like the ad copy, headline, description, images or video content to create every type of ad format Facebook offers.

The manual bidding strategy is also a good one that will help you scale your ads further. It’s obvious how the Facebook algorithm works.. It’s all about who spends the most money. If you use auto bidding the algo will put you in a spot based on what it thinks your CPA will be, all this based on the targeting and ad content of course.

So always the top bidders are the ones who’s ads will be shown first to users scrolling ther news feed on Facebook. Being the first to be viewed has the advantage of generating the most excited clicks, which will lead to action.

The only problem is, it’s impossible to know what the highest bid is, but hey, that’s why we test!

Usually we test 3 different bid strategies when it comes to scaling using manual bids.

1. BID 3x MAX CPA – $15-20 budget per adset
2. BID 6x MAX CPA – $15-20 budget per adset
3. BID 9x MAX CPA – $15-20 budget per adset

Try using the same manual bidding strategy and see what gives you the best results.

Also when you are working on your scaling strategies, don’t forget about lookalike audiences. As you probably know, Facebook knows EVERYTHING about their users, what they like, what they talk about, their behaviors, buying habits etc.

So once you acquire enough data from your campaign you should create custom audiences from which you can generate Lookalike Audiences.

In fact, they claim that each individual on Facebook has thousands of data point intersections, allowing their technology to create people that look just like your consumers.

To do this, first you need to create custom audiences, wait for them to populate and after that you can generate Lookalike Audiences, and you can create new campaigns targeting these lookalike audiences only.

And lastly, retargeting. If you are in the business for a long time, you know that everyone is talking about how important retargeting is. And it’s true, if you don’t retarget your visitors you are leaving money on the table.

With a retargeting campaign you can lower your cost per conversion by 1/3rd of your current cost.

Ideas and Tips on Where to Scale Your Winning Ad Combinations, How To Find Them using Spy Tools

IF you want, and have the budget to scale your winning campaigns even further you can try a horizontal scaling method.

It basically means you are going to launch your campaign with the same winning creatives on traffic sources other than Facebook, and if your campaign is really a winning, it’s very likely that it will perform very well on other traffic sources too.

You can start with TikTok for example. More and more affiliates realize that Tiktok is actually a great traffic source for affiliate marketer. The TikTok ads interface looks and works very similarly to Facebook Ads, all you need to do is create a video that fits their requirements. 

There are also a bunch of other great traffic networks you can try and test your winning campaign. Native traffic sources for example work very well with these kinds of offers.

The best and easiest way to find the top traffic sources for your vertical and offer is by using Spy Tools.

Spy tools like Adplexity for example can show you which ads and verticals work best on different traffic sources.

So let’s say you want to launch your winning campaign on Native traffic sources. You can fire up Adplexity Native, then search for a keyword that is relevant to your offer

Then scroll down to the Traffic sources section, to see which traffic sources are the most popular for your vertical.

You can also filter results by your target GEOs if you want

Once you have the info, create an advertiser account on some of these top native traffic sources, and launch your winning campaign using the same winning images and ad texts.

Results

These are our 7 day stats for running these NFT offers on Facebook: