PPC affiliate marketing – Everything Beginners need to know about in 2022

Today’s topic will be PPC affiliate marketing. We will explain what it is, how it is done, how to make money with it, and how not to lose money.

What is PPC affiliate marketing?

If you don’t have time to build an audience that requires a lot of time and effort, then PPC affiliate marketing could be the right thing for you.

PPC stands for Pay-per-click, and it’s a popular model of digital advertising….

Now we will show you in a few steps what is most important to make a profit with PPC affiliate marketing.

Find and target a specific niche

First, you need to find a niche in which you want to promote. This is probably one of the hardest things to do as there are thousands of niches to pick from, but not all of them are great choices for you.  Search for topics that are interesting to you personally, as that will make working more fun and engaging.

Also, make sure that the niches you target have a solid number of people interested in them as well. If the niche is too specific, you might have trouble finding enough people to advertise to. Lastly, try finding niches with low competition. Even if the niche you found is perfect for you, if there are multiple established players in it already running and capturing the audience available, then you as a newcomer will have a tough time competing with them. 

This first step is the most important; if you do it right, everything else will be much easier. That is why it is very important to find a good niche.

Keyword research

When searching for a niche, you should do detailed research into what is available, popular, and what fits your It is important to know how many people are searching for keywords on Google.

  • Are there any online communities for the given niche?
  • What are the keywords that you should use for your niche?
  • What is the cost per click (CPC) for keywords? (That is the number of how much money will you have to spend every time someone clicks on your ad.)

To answer all the questions above we have to do keyword research. We do this by using specialized tools that analyze keywords on the web and then give ur reports on how they perform.

PPC affiliate marketing - Everything Beginners need to know about in 2022

For this step, you can use the Google Keyword Planner (free), or tools like Ahrefs that are paid and offer a few more features. But all of the tools should  show you search trends, demand, and competition

Use keywords that are most searched for and have the intent of the user to buy. You should target keywords that have a high number of searches and low competition. If you work like this, then you have the best chance to rank on Google and therefore more traffic to your site and more revenue from your ads.

Research competitors

Competitive analysis is crucial for any business, including this type of affiliate marketing.

To know what kind of PPC campaigns you should create, look at your competitors’ domains and see what they are doing and what their results are. See if there are influencers on social media who are dealing with the same topic as you and find out what they are saying and how they are speaking to their audience.

See if there are forums on the topic you want to promote yourself on. A great place for such topics is the iAmAffiliate premium forum. Here you can learn all sorts of things from real pros and improve quickly at your job!

Find the best Pay-Per-Click Affiliate Programs to Join

Getting started is probably the hardest part, so having someone to help you and guide you at least somewhat is very important. This is where affiliate programs can come and help you out. There are a lot of programs that you can join and start this business with their help.

PPC affiliate marketing - Everything Beginners need to know about in 2022

But keep in mind that not all programs are the same. While some programs work to improve both your and their business, other programs only function to pad their own pockets, so do your research before committing to one. Here are t a few things that you should pay attention to when searching for a program.

  • How much is the payout after each successful transaction? 
  • What’s the payment gateway for the payouts?
  • How long is the cookie life, i.e. how many days does the visitor have after visiting your page until you can earn a commission from purchasing the offer?
  • How often will you be paid? (Most programs offer monthly payments as standard)
  • Do you need to reach a minimum amount before you can withdraw your earnings?
  • What does that program offer that others don’t?
  • Are there any experiences with that program shared on the internet?

If you are just starting, then you must join a program that does not require you to have a lot of traffic and that pays lower commission rates than premium PPC affiliate programs.

Google Ads is one of the best options for beginners and pros, so it should be the first place where you start looking! 

Create Your Website

Marketing today can take place in all sorts of places. On websites, social networks, and much more. But the traditional tried and tested method is to have your own website that pushes some ads.

PPC affiliate marketing - Everything Beginners need to know about in 2022
Close-up Of A Designer’s Hand Editing Photo On Computer In Office

Today, it is straightforward to create websites and we recommend WordPress, which you can easily upload online. This will make things easy and streamlined so you don’t have to worry about hiring programmers to build you a page or spending hours doing one from scratch yourself. 

Content strategy

As the saying goes, content is king, so creating quality content for your users to consume and interact with should be one of your priorities. 

You should research what your competitors are doing and promoting. Try finding what sorts of things they are posting and try to find a pattern that you can use.

Try covering topics they do as well but in more detail. This will give people interested in a certain topic an option to research more on your website and thus, gain you new traffic and followers. 

Share your content on social networks, it’s free traffic for you! Social networks are a powerful tool if you know how to utilize them, so try making the most out of them. 

If your content is engaging, informative, and interesting people should quickly flock to your page to learn more. This will thus help you gain more popularity and help you rank higher on Google results, leading to even more traffic.

Just so you know it’s very hard to rank on Google even if you do everything right, it’s an algorithm after all, but don’t despair just keep going and the results will come!

Campaign Optimization

When you launch your campaign, give it time and then check how it performs.

It is best to give the campaign a certain budget that you are willing to have as a testing budget and when that is spent then the results should be checked. You can use Google Analytics to view campaign analytics, it’s easy to install on your website, and you only need to copy a few lines of code.

Google Analytics shows you how many visits you have had, where they come from, how long they stay on the page, and many other things. This data helps you to better optimize your campaigns. You should see which are your most visited pages and pay more attention to them. They make you money and show your ads on them.

Don’t forget to check the dashboard affiliate programs you joined simultaneously. There you can see how much you have earned so far and some other analytics that may be useful to you.

Do not be surprised if there are deviations between Google Analytics and the dashboard from affiliate programs, that is also possible, and make sure that these deviations are as small as possible because, in the end, it is more important how much money you will earn from the analytics itself.

Wrapping up

Pay-per-click advertising is one of the most popular ways of advertising for a reason. It is effective, results come quickly, and if you know what you are doing, the potential for huge profit margins is huge! But as with most things, it is not as easy as it might seem at first. 

Luckily for you, you can use this short guide to get a rough picture of what you need to do, and how best to achieve it. Don’t forget, try all kinds of campaigns and some will give results. When you start to make a profit, invest it further into the PPC affiliate marketing business. Optimize your campaigns as best as possible and you will surely succeed.

If you’re interested in similar articles and tutorials please check out my premium affiliate marketing forum iAmAffiliate or my blog iAmAttila.

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