Psychology plays a very big role in internet marketing and affiliate marketing as a whole. You often read about scracity, fear, anger, happiness being very powerful in getting people to click on banners and convert into leads. With that in mind, I decided to explore the subject in more detail, and decided to prepare something you won’t find anywhere else.
You can use these 48 emotional classifications to create kick ass angles for your banners to test, and find out which emotion pushes the buttons of your demographic the best and sends you the most conversions.
GOLDEN NUGGET: In case you have NO IDEA where to start when it comes to putting these to good use, let me help you with a top tip — you want to make an excel sheet, in it you want to paste the list below, and in column B write down words that come to mind when you think of each (you will use these in headlines/angles later) and in column C you will put links to images you find.
Where can you find images you ask? Well head over to images.google.com, and type in each emo classification one by one and see what google comes up with, then save the link to the best images you find in column C.
Once the above is said and done, fire up photoshop and piece together a few banners for each. Then setup different campaigns and test it all, note down which had the best CTR/best CR %s and that will help you find which emotion is the best for your demo.
PS: If you have NO CLUE how to use photoshop and you don’t want to learn it – Banners&Landers over HERE can provide you banners for as little as $10 per banner and $1 per variation – so if you want to test one headline, and lets say 5 images it will cost ya only $14 total for those 5 banners!
Here’s the list
I also wrote a post that can help you to design banners with high CTR.