What is a postback URL and what does it do?

What is a postback URL and what does it do?

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I remember when I got into affiliate marketing, one of the things that really confused me a lot is WTF is a postback URL, what does it do, what is a SUBID, why do we need it. What is a tracking pixel.

I am now training some new employee of mine, and made a diagram in mindjet to easily explain it.   Here it is, hope it helps.

What is a PostBACK URL? What is a SubID - Explained

 

To put it simply; if you don’t place the postback URL or tracking pixel; then your tracker won’t be able to tell you if there was a conversion or not.  That is why you need to use it.

 

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