If you’re running pay-per-call offers, you need a strategy that kills bad ads fast and scales winners HARD—without letting Facebook burn your budget.
Most media buyers test the wrong way—running 4-5 ads per ad set and letting Facebook randomly pick winners. Big mistake.
The real way to print money?
👉 One ad per ad set (50 total).
👉 Offer payout X 1.5 budget per ad set.
👉 Kill losers fast, scale winners even faster.
STEP 1: The 50-Ad Elimination Round
💡 Goal: Find 3-5 winning ads that generate calls below the offer payout.
1️⃣ Create a new campaign → Conversions (Calls) or Leads.
2️⃣ Set up 50 ad sets (one ad per ad set).
3️⃣ Budget per ad set = Offer Payout X 1.5 (Example: $100 payout = $150/day).
4️⃣ Run for 2-3 days, then eliminate ads that cost more than payout.
🚀 Why this works?
✅ Facebook must test EVERY ad.
✅ Winning creatives emerge fast.
✅ No wasted budget on bad ads.
After 2-3 days, you’ll have 3-5 ads that are crushing it.
STEP 2: The Champion’s Round (Scaling the Winners)
🔥 New Scaling Campaign Setup 🔥
1️⃣ Create a new campaign with the same conversion goal.
2️⃣ Move the 3-5 winning ads into separate ad sets.
3️⃣ Set bid cap = EXACTLY the offer payout (Example: $100 payout = $100 bid cap).
4️⃣ Start with $500/day budget.
🚀 Why this works?
✅ Facebook only bids when it can get calls at or below payout.
✅ No random budget spikes—controlled scaling.
STEP 3: Scaling Up to MAX PROFIT
Once profitable for 2-3 days, scale like this:
📌 Increase budget by 20-30% daily on winning ad sets.
📌 Duplicate top-performing ad sets into new campaigns with a higher bid cap (Offer Payout X 1.2).
📌 Test new angles/creatives weekly & repeat.
🔥 Final Optimization Tips:
✅ Use dynamic creatives to test variations faster.
✅ NEVER set bid cap higher than offer payout unless A/B testing.
✅ Use call-tracking tools (ie, Ringba, Retreaver, TrackDrive) to monitor call quality.
WHY THIS STRATEGY PRINTS MONEY
💰 One ad per ad set → Forces fair competition.
💰 Offer Payout X 1.5 test budget → No overspending, just clean data.
💰 Bid Cap = Offer Payout → Only pay what’s profitable.
💰 Scaling the winners HARD → No emotion, just numbers.
🎯 Let the Squid Game begin—only the strongest ads survive.
