- Test multiple verticals (dating, crypto, ecom, ed, skin, diet, casino, sweeps, etc)
- Test at least 10 different ads from the start (2 different texts, 10 different images)
- Split up Campaigns – MOBILE – DESKTOP – TABLET – they perform way differently and cost different prices
- USE A TRACKER and track all the dynamic variables available (ask your ZP rep!)
- TEST and use SMILEYS and EMOJIS (emojipedia to the rescue!)
- IMAGE MATTER THE MOST – when you find a winning ad/image combo, test SIMILAR images to it
- TEST the same offer(s) on multiple networks, you never know… I had one network kill it, while going direct to advertiser our CR was shit. Ultra weird I know but it happened.
- TEST different landing pages (with different looks/copy/authority images)
- Use www.transey.com to get HIGH QUALITY, native translations – else your Conversion ratio/percent will suffer BIG TIME!!
- Use Google PageSpeed to get insight into your lander and what causes slowdowns and optimize it.
- Check and make sure your landing page looks great on different devices using https://ready.mobi/
- Once you find a winner, don’t wait!! Scale it to other traffic sources quickly!
- DO NOT tell anyone about your winning campaign, they will find out soon enough, until then reap it for all it’s got!!