How were your holidays people? Mine has been crazy fun! Great gathering with the family and all that. Anyways, I’m here once again to share some Intragram Marketing tips this time.
Social media is an integral part of any digital marketing strategy. So, you would think that every part of any social network is exploited well marketing-wise. It’s not the case, even with the most popular networks. Instagram stories are one of those not completely exploited species. It looks like digital marketers are sleeping on Instagram stories.
Of course, Instagram feed is what everyone is using to read the content. Statistics say that around 70% of users are browsing Insta stories. When you know that Instagram has more than a billion users, then it’s clear – that is a huge audience whose attention you could grab.
What is great about stories is that its only 15 seconds long. Many struggles with short unedited videos but I think it’s a great opportunity to add a personality to your brand. It’s exactly the content that is trending around the world. More organic and casual video instead of professional high production.
This is important for promoting affiliate offers. Vlog on Instagram is something that probably no one in your niche is doing. Also, you can make your self an expert in say health and fitness and specialize only in promoting that group of products.
What are the benefits of Insta story video:
- People are watching instead of reading. Today with most people having a low attention span, video is a preferred way of consuming the content.
- Instant Vlog – no editing or fake promoting.
- Full-screen attention, no distraction, ads or offers.
- Swipe up link.
- No comments, only direct massaging. Witch is a better way of engaging with followers.
- You can get easily discovered using hashtags.
- The limited number of content creators in your industry. Especially those that are having interesting content.
One of the important things to know is that Instagram stories are instant content that will be buried and forgotten soon. So, if you want evergreen content Youtube is the place. But for instant engagement, nothing is better than Instagram.
Have a Specific Niche
This sim obvious but so many people would either not create enough content for their offer or would not build a specific social media business page. The reason for this is that people should feel that you are creating content that you are passionate about. That you possess great knowledge about the niche and that they should follow your channel.
So, when you pick a product to promote, think about how well do you know it. It’s not just about picking what is profitable at the moment. You need to promote it exceptionally well, so you need to have an in-depth knowledge of the product. Yes, that includes research.
Also, you don’t have to constantly open new business pages. Specialize in a niche and you can promote many products from it. Your channel will look natural and have brand recognition.
Or maybe you can have a main niche and supporting niches. Something like 80% of your content should be the main niche and rest can be about supporting niches.
Keep it Simple
What is great about Instagram stories is that you can create content incredibly fast. There is no need for editing or adding effects. That is the reason that they are called Insta stories. Of course, you should consider colors, lighting, and sound. It’s important that you don’t overthink about what are you going to post. Remember, people expect it to be spontaneous.
Your story posts should not only be limited to videos. Try to combine videos and images.
Post During the Day
Never post at the same time or just during one period. This is not just to keep it organic. Its a tactic, a very powerful one. When someone consumes your content on Instagram it quickly disappears. It becomes buried with other stories very quickly. Some produce few videos a day. Plan ahead and know exactly when and what you will do. That is the only way for your content to be in front of people constantly.
Also, you know that on your Instagram feed on your phone, there will be one image. Then you can scroll down to see more. Well, in the same amount of time you scroll trough 5 images, you could scroll like 30 images in the upper corner. So, it’s more important for your exposure than the actual feed itself.
Use Every Tool Available
What this means is that you should use emojis, handles, hashtags… You don’t need to edit your video but you should try to make it visually appealing. Grab people’s attention!
Remember, your vlog will have more discoverability if you use hashtags. It’s not just that people can find you but if people that like your content are using a hashtag then people that follow them could see it. People that are tagged will share that image on their wall.
Authenticity is key. Remember that your channel has to be different from the others. Now, this depends on the brand and how much time you have to create a social channel for a particular offer. Still, if you listen to previous advice and you have an Instagram page for your main niche and 2 sub-niches. Then sometimes you can show the face behind the brand. Authenticity and integrity are important in business. People need to trust your products and recommendations. Also, you never know what will connect with other people. Maybe you have an interesting personality that can help you with selling products. So, don’t be afraid to put yourself out there.