Here is a list of traffic tokens/scripts/macros whatever you want to call it for Propel Media formerly known as TrafficVance. This is a PPV traffic source that allows you to pay using CPC model as well as the CPV (cost per viewer) model very similar to CPM. Â Â
These tokens are to be used with a 3rd party tracker or in the field of UTM tags if you are using Google Analytics to track.
| Tokens | Description |
| {bid} | Used to pass back the actual charged bid (as opposed to the average bid displayed in Propel Media) for the impression or click. |
| {clickStatus} | Used to identify if an impression or click was a charged bid. Propel Media does not charge when the system detects suspicious activity, typically when one IP address registers multiple impressions/clicks. In those cases, Propel Media will only charge for the first impression or click. |
| {campaignID} | Used to pass back a Campaign’s unique ID number in order to identify the Campaign in which the Creative and Keyword is found. |
| {creativeID} | Used to pass back the Creative’s unique ID number in order to identify which Creative is driving impressions/clicks and/or conversions. |
| {keywordID} | Used to pass back the Keyword’s unique ID number in order to identify which Keyword is driving impressions/clicks and/or conversions. |
| {sourceToken} | Used to define traffic sources in order to identify if a traffic source is good or bad quality. |
| {timestamp} | Used to show the exact time an impression or click is served. |
| {citystate} | Used to pass back the location of a user using the user’s IP address in a city, state format (i.e. Irvine, CA). It can also be used in CPC ad copy. For example, “Find Great Deals in {CityState}” would be “Find Great Deals in Irvine, CA”. |
| {city} | Used to pass back the location of a user using the user’s IP address in a city format (i.e. Irvine). It can also be used in CPC ad copy. For example, “Find Great Deals in {City}” would be “Find Great Deals in Irvine”. |
| {statelong} | Used to pass back the location of a user using the user’s IP address in a state format (i.e. California). It can also be used in CPC ad copy. For example, “Find Great Deals in {Statelong}” would be “Find Great Deals in California”. |
| {state} | Used to pass back the location of a user using the user’s IP address in a state format (i.e. CA). It can also be used in CPC ad copy. For example, “Find Great Deals in {State}” would be “Find Great Deals in CA”. |
| {keyword} | Used to pass back the Keyword that triggered an impression/click and conversion. This macro is necessary for optimizations when using advertiser reporting instead of a Propel Media pixel. It can also be used in CPC ad copy. For example, “Find Great Deals on {Keyword}” could be “Find Great Deals on Shoes” if the Keyword being passed through is “shoes”. |
| {ipaddress} | Used to pass back the user’s IP address for every impression CPV and/or click CPC. |
| {fullReferrerlink} | Used to pass through the full URL that your ad was shown on. |
| {rootDomainReferrer} | Used to pass through the root URL that your ad was shown on. |
| {sourceToken} | Used to pass through the traffic source subid that your ad was shown on. If necessary, the subid can be blocked through the Support Center > ApI Documentation > Source Tracking API. |
If you have some questions, be free to ask us on the forum.
