Affiliate marketing got 4238% harder this year; google introduced a new algo making it extremely hard to keep accounts live and same for Facebook. What can a man that is used to mega profits for selling snake oil do in times of need? GO GURU of course!
What does it mean to go GURU? It means when you cross over from actually doing affiliate marketing to saying you do affiliate marketing so you can lure in newbies and other naive and very gullible get rich quick wannabes to your ‘secrets’.
Most GURUS out there do not make money from affiliate marketing; they might have made some money before; but then it got hard so they switched.