What is the best way to structure an FB ad campaign?

What is the best way to structure an FB ad campaign?

This is a very common question, and no matter what page you visit there is always a different answer. You can believe this, or that but me being a technical guy, I love to analyze and then figure out really which is the best method to run.

Take for example, a Shopify store with 10 products.  Some say it’s best to make 1 campaign, then one adset for each product.  Sure it works;  but what if you want to scale, what if you want to run tests, what if you want to keep things organized so you know birds eye view which campaign is performing, which needs optimization and so on.

Read moreWhat is the best way to structure an FB ad campaign?

[CASE STUDY] What is the right time to start your Facebook ad campaign?

[CASE STUDY] What is the right time to start your Facebook ad campaign?

When to start your Facebook ad campaign is great question.  Often times we are scared if we screw this up; FB will punish us with sky high prices and/or we will shoot ourselves in the foot and won’t stand a chance against our competitor. In fact,  if you are doing Facebook, you will always hear the advice “start your campaigns at midnight when the account resets”. Everyone swears by this; but I don’t trust anyone – I trust data. So I did another paid test, and I am sharing the results of this split test with you for free.

Read more[CASE STUDY] What is the right time to start your Facebook ad campaign?

Facebook Ads – PPE vs WC vs C2W – is it true what they say?

Facebook Ads - PPE vs WC vs C2W  -  is it true what they say?

Page Post Engagement, Website Conversions or Clicks to Website – Which objective to use?

Facebook has a lot of objectives; and people are often unsure which one to use and for why.

I just run WC campaigns myself for our ecom stuff; but I wanted to get some data and show you guys the answers to the questions you might have – Which objective to use?

Read moreFacebook Ads – PPE vs WC vs C2W – is it true what they say?