How to Find the Most Passionate Audience to Target on Facebook Ads

When you find a niche you want to advertise in, you will also want to find the right audience to target in your FB ads. That is, the audience that’s most likely to buy whatever you are trying to sell. And that’s where the market and competition analysis come into the picture.

By doing market analysis, you can find out if there’s enough people out there interested in buying your product or service. By doing competition analysis, you get to discover what your competition is like, are there similar products or services to your own, how much do they charge, etc.

Some general rule-of-thumb is this: if there is someone selling something similar to what you have, and that something is selling well, it’s a sign that you should give that particular market a try.

Here are some basic steps you want to follow before launching a campaign.

Check the Facebook Audience Size and Available Interests

Let’s say that we have T-shirts that we want to sell and that we want to try advertising in the paraprofessional niche. 

The reason why I chose this niche is because it is fairly small and will require a more in-depth market research, unlike popular niches which have a large number of buyers already.

Start off by going to your Ad Manager and then to Facebook’s Audience Insights.

In the pop-up window, choose Everyone on Facebook and then proceed to your dashboard. In the Interests field in the search bar to your left, type in the KW ‘paraprofessional’. I chose both options that Facebook provided me with and ended up with something like this:

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What to Do If Your Ads Stop Working — How to Revive Failing Ads

Ads dying out usually happens three to four weeks after scaling. Once it does, Facebook automatically shuts it down when it notices the ads have started performing poorly.

However, it’s not the end of the world if your ads stop working. Really.

Ad set dying out does not equal your audience or product being dead. It is far, far from that, because there is a way for you to revive failing ads and today I’m going to show you how easy it is to do it.

How to Revive Old Ad Sets

What you want to do first is revive old ad sets that were performing well. This means that you want to focus on ad sets that had a 3.0 return on ad spending or higher during the time they were active. If they had ROAS lower than that, bringing them back to life is probably not going to work.

Step 1: When you notice your ads are turned off, let them rest in peace for about three days. Let the ads and the audience cool off for a bit.

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How to Build a GREAT Targeted List Using Facebook Ads [For Members Only]

How to build a targeted niche list using Facebook ads & AWeber with HIGH-DEMAND lead magnets

Facebook bans are rampant, BH affiliates are sick and tired of the roller coaster ride that, more often than not means account bans, and not being able to run traffic in volume to make money. That’s why we’re covering a lot of backend methods where you can promote whatever you want, without worry of being banned or disapproved for policy.

In today’s guide, I am going to talk about how you can build a targeted list from Facebook ads using an affiliate marketplace, such as ClickBank. By following this step-by-step guide, you’ll be able to learn how to generate a lot of leads at low prices and make commissions even once you’re done promoting the ads.   

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