How to A/B Test Landing Pages without Losing Social Proof on your Facebook Ads

A/B Split testing Landing pages on Facebook with RedTrack

One of the problems with the built in Facebook A/B – aka split test feature is that it does not allow you to test different URLS/landing pages for your ads so that the social proof is shared.

If you want to split test landing pages, you need to duplicate the ad, change the link the ad goes to and do it that way – and say goodbye to the engagement you’ve built on the ad.

But what if you want to retain the social proof like likes, shares and comments on your Facebook Ads? Well here’s how to do that!

Step #1 – Get an account at www.redtracker.io
Step #2 – Make sure you set it up, configure your domain, add Facebook as a traffic source, etc – read my detailed guide here how to do that
Step #3 – Add the links to the landing page you want to test as OFFERS like so

save it, and add the second URL being tested

next we create the campaign

we add both of the ‘offers’ we added, which is actually our landing pages being A/B tested – in this case, I am testing to see if Facebook Ad to $99/month vs $49/month price point will convert better for iAmAffiliate premium forum.

Add both of the ‘offers’ aka landing pages being a/b tested so they have a 50/50 weight. RedTrack will do this on its own. press Save & CLOSE to get back to main campaigns screen.

Click the Little CHAIN icon, and this will copy the campaign URL for our split test campaign.

If you are just starting brand new ads, link them to this link… however if you already ran traffic and have a few winning ads with great metrics.. here’s the advanced trick I used to use existing ads to split test price points…

Now here comes the fun part..

My ads were sending traffic to www.iamaffiliate.com/join-now .. this was a join page with information, which I updated to another link now to make the a/b test possible …

Since FB doesn’t let me edit where the ads point to, and retain the social proof I created a simple 301 redirect in PHP, and placed it into the join-now folder via FTP on my domain. This 301 redirect file forwards everyone to the RedTracker link – our A/B test campaign.

So to summarize, since you can’t edit the link URL on facebook ad and retain the social proof, I simply took the facebook ad link, made a 301 redirect there and sent it to the campaign I’ve setup in my redtracker. Now I was able to retain all the likes, comments, and shares and test which price points converts the best.

Wondering what is iAmAffiliate? iAmAffiliate is a premium affiliate marketing community created for advanced affiliates. Covered inside are BH, WH, Lead Gen, Ecom, and High Spend Scaling techniques. The forum at this time is invite only.

How to Target Your Ads on Facebook for Ecom/Shopify/ClickFunnels (with real product example)

There’s a lot of people complaining in Clickfunnels and Shopify groups that they launch a product, and they don’t get any sales and when they are asked to show their click metrics, the CTR is total crap, and so is the relevance score.

It is of outmost importance to target correctly on Facebook and get a high relevance score. To do this is pretty easy, once you get the idea – but still, a lot of people out there seem to be confused so let me show you with an actual product from AliExpress on how it should be done. You’ll be shocked that it’s easier than You think! Lets go!

Our Product: Scratch Fix Repair Pen

We start by asking a question, and then narrowing it down like so:

Q: What problem does this fix?
A: It fixes scratches.

Q: Who is likely to care about scratch on their car?
A: Not everyone, more like car enthusiasts, people that love cars.

Q: Where do we find these car enthusiasts? Where do they hang out online – what forums (Q1)? What kind of influcencers do they follow (Q2)? What kind of magazines do they read? (Q3) What kind of events do they attend? (Q4) What kind of TV shows/movies do they watch?

We answer by doing a search, then we write down what the answer suggest.

Q1 – Where do they hang out online – what forums (Q1)

Car Forum Interests:
Bimmerforums,Nissan Club, VWvortex, Automotive Forums,Car Forums,CarForum.net Hybrid Cars Forums Ford F150 Forum Kia forums Toyota Owners Club


Q2 – What kind of influcencers do they follow (Q2)?

I have no clue which car influencers are the most popular, so again I hit up google and do a search like this..


Motor Trend Channel.
Mighty Car Mods
EVO.
RegularCars. …
Doug DeMuro. …
Carwow. …
Jay Leno’s Garage. …
The Hoonigans.
Carfection
Autocar
Idiots on Wheels
AutoVlog

Q3 – What kind of magazines do they read?

I’ll go to Google, search for something like top car magazines, first result, link to top 10 car magz. I grab the list, and there you go. Of course you can get a VA to go through the full page on google results and extract the results and go from there, but instead of doing that and wasting time/money we can just get like a list of 10, then use the FB ads related interests suggest function when creating the adsets.

Q4 – What kind of TV shows/movies do they watch?

Again, back to trusty G for the answer. Top Car Movies of All Time. BAM. Top Car TV Shows. BAM, write down the results.

Now that we did some market research, we know how to target the most passionate audiences.

What we need to do next is write an ad that speaks to all of them, and then a variant of this ad that talks to all the different groups.

So our generic ad might say…

Worried about scratches on your car? Over 57,247 happy customers in America. 4.8/5 star rating based on 4728 reviews. Special 50% Discount If You Order In the Next 30 Minutes! ORDER YOURS NOW =>> iam.link/your-discount

Our ad targeting the car forum audience

Worried about scratches on your car? Recommended by The Top Car Forums in America! Over 57,247 happy customers. 4.8/5 star rating based on 4728 reviews. Special 50% Discount If You Order In the Next 30 Minutes! ORDER YOURS NOW =>> iam.link/your-discount

Our ad targeting the magazines audience

Worried about scratches on your car? As Seen in the Top Car Magazines! Over 57,247 happy customers. 4.8/5 star rating based on 4728 reviews. Special 50% Discount If You Order In the Next 30 Minutes! ORDER YOURS NOW =>> iam.link/your-discount

you get the idea…

What I recommend is you start out testing audiences with $30-50 per adset – DO NOT USE CBO FOR TESTING!!!

Put the generic ad in the adset, and put the variant of the ad for that audience. Then duplicate both ads 2x and make sure you use USE EXISTING POST ID, to retain the social proof. In the end, you should have an adset with 6 ads.

ADDED TIP: It’s highly recommended to use NARROW function in FB Ads, and select engaged shoppers as an interest to narrow your primary list.

Audience size 2-6 million.

I recommend running 4-5 different ad targets when you are starting out from scratch, then looking at your data 24 hours later.

BTW, If you want to learn ecom, here’s the best course right now that will teach you from scratch and it costs less than $300. [Click here to learn more]

5 Effective Ways to Outsmart the Facebook Algorithm in 2019 – written by IMQueen (frm FbQueen)

Formerly known as FBqueen, Christina needs no introduction, but in case you don’t know of this one-of-a-kind female aff marketer… she started at the age of 14, when she received a book about making money online from her dad. Book was in English, she didn’t speak a word, only Hungarian, and used a translator to translate bit by bit the book and learn it all. She really wanted to change her future, and that she did. Living the life many dream off; traveling the world, and networking with some of the biggest names in the industry.

As a highly sought after global speaker who’s been making a living out of affiliate marketing since her high-school years here are IMQueen’s tips on how to outsmart the Facebook algorithm in 2019:

1. Don’t Run Misleading Ads:

Visual and verbal coherence between your ads and landing page have two major benefits:

1, Facebook LOVES non-deceptive ads as they want to make sure they’re providing a great user experience.

2, You can get a lot more value out of the clicks as people will less likely to bounce off of your landing page after clicking on your ad as they know what they’re clicking for. Facebook and the user both expect to find the same offer idea throughout your marketing materials. Match your ad’s headline, image and call-to-action with your landing page and you’ll get better results in the long run.

2. Use Video Ads:

What if I told you – you are able to target users based on their level of engagement
would you take advantage of this really powerful strategy?

You can create custom audiences based on the level of engagement you got on your video ads. Using engagement-bait to goad people into commenting on posts or clicking on your ad is not a meaningful interaction, however keeping the viewer’s attention with a compelling video is certainly a sure way to get rewarded by Facebook. Furthermore, Facebook has a lot more video ad inventory than single image ad inventory so if you’re looking for cheap quality traffic, register for Lumen5 and create an appealing video. People generally watch the first 10-15 seconds, so whatever your offer or product is, make sure you put it in the beginning of the video. Remember, you need to highlight how the viewer will benefit from your product, not what the actual features or specifics are. You’re here to solve their problem, so focus on crafting your message so it’s pretty clear what’s in it for them.



3. Maintain Your Facebook Page:  Most advertisers neglect this part but your Page’s Quality Score will affect your CPC (cost-per-click) prices. It is recommended to post on your page 3-4 times a week. The content you post should spark conversations and meaningful interactions between people so your posts get prioritized by Facebook (even though you can’t expect much organic reach out of those posts Facebook will still measure the level of engagement on each post and determine how much value you provide for the users). And here comes the best part, when you take care of your Page and post engaging content frequently, you can expect to pay less for those clicks on your boosted posts. A simple hack to get reach is just boosting some of the posts for $5, running them as a PPE (post-engagement) campaign. I personally like to be in control of my posts so I always make sure I post just an image and text without a link. This way I can eliminate the risk of getting clickers bounced off of my article or landing page in case it’s not interesting enough for them. When you see a post not performing well you can just try boosting another post and keep testing until you find the winning ones. Now I know what you’re thinking, but Christina – this is a lot of extra effort and work, how do I go about this?

My best advice is to schedule ahead your posts so you don’t have to divide your focus too much. Dedicate a time slot to your page content creation once a week and work ahead. You can also hire a Virtual Assistant from Upwork, it really isn’t rocket science. 🙂


4. Launch Ads Strategically:  Before you launch your ads, think about the geo you’re targeting and create the ad account in that specific time zone so you can easily be in control of your ads and get the best CPC (cost-per-click) prices.

Start your ads at the right time of the day, I personally like to launch them sometime between midnight and 3am account time zone. You can easily schedule your ads within Ads Manager to launch at a set time. This is important for ad delivery so Facebook’s algo will spend your daily budget evenly throughout the day and you’ll get the best click prices possible. When you have a winning adset and looking to spend more money make sure to increase the ad set budget after midnight account timezone (never during the day).

5. Social Proof Is Golden: 

The more engagement you have on an ad, the cheaper and better quality traffic you’ll get in addition to the trust factor you create in people so even your CTR (click-through-rate) will increase. Did you know that you can carry-on your post’s engagement throughout your duplicated ads and build up social proof pretty quickly? Here’s how I do this: I simply open my ad account, create the first ad and then once it got approved I go and grab its Post ID. You can find the ad’s Post ID either in the Page Post area within the Business Manager OR if you click on “Ad Preview – Facebook Post With Comments” you can see the post ID in the URL. Simple as that. When you duplicate your ads within the same adset you allow Facebook’s algo to work in your favor as each ad will be placed in front of different audience pools and Facebook will spend most of your budget on the ad that got the most engagement.

Cheers,

Christina aka IMQueen



Follow me on Facebook for more tips and golden nuggets: https://www.facebook.com/InternetMarketingQueen

Wanna get in touch with Christina? Visit her website and mention that You’ve heard about her from iAmAttila to get a special deal 😉 https://imqueenconsulting.com