Angles are one of the most important things (aside images) when it comes to Facebook. Having a good angle can make or break a campaign. Why? Because the marketing ‘angle’ is how you can connect with your audience. And here’s the funny part; if you come up with what you think is a killer angle, it might actually suck. Most of the times, the stupidest angles I thought would never ever work, end up killing it and performing 300% better than the one I thought is the best.
To test angles, you first should dial in the best image. Start by doing 10 ads, with no angle, and see which one gets you the highest CTR.
