You have learned a lot in the previous part of my Facebook Primer. We have covered the importance of angles, and we started to wade through the inviting waters of Campaign Optimization. Today we will continue learning about proper Facebook campaign optimization, and finish with some useful tips.
If you know me, you know that I always test, test, and then I test some more. If you have read the last part of my Facebook Primer, you already know how important it is to split-test your ads. “But what about decreasing bids?” – Is the question most of you have sent me, and the answer is right in front of you.