If you are running Facebook Ads, which most of us do, this should be of utmost relevance to you.
And no, we are not talking about Ad Relevance Score or Negative Feedback on your Ads. That hurts too, but this one is relatively new.
When you run Facebook Ads, selling a product or service using Facebook’s platform, some of your customers are asked for their feedback on the overall buying experience, an average of which becomes your Page Score.
The Page Score can be accessed here by adding your page_id at the end of the URL. Let’s hear from you all on the highest and lowest scores you came across!
Starting 22nd Nov 2018, as Steve Tan mentions in the Ecom Elites group, FPCBS (Facebook Page Customer Feedback Score) is being officially rolled out, where your Page could receive penalties if your customers leave a negative/low feedback score on their buying experience.
These penalties could result in affecting your ads performance in terms of low ad delivery and insanely high CPMs to name a few.
So, make sure to work on keeping your page scores consistently good or improving them by improving the overall shopping experience like product quality, shipping time, customer support etc. May the force be with you, if you are casual-dropshipping from China.
Your Business/Ads Manager will notify you of your page score!
We recommend keeping your Page Score above 2.5 at all times.
For pages that receive an average score of below 2, here are some probable penalties that your ads could experience.
Score 1.51 – 2: Reduced delivery and/or more expensive CPMs
Score 1.1 – 1.5: Temporary ban for 45 days (Able to appeal within 45 days for manual review)
Score 0.5 – 1: Temporary ban for 45 days. (Ability to appeal is gone)
Score <0.5 : Permanent ban
If you are not doing anything wrong and are creating a great shopping experience for your buyers, you have nothing to worry about!
Honestly, the number of advertisers on Facebook are just growing so much each day and an average user sees thousands of ads every year. It’s an understandable move by Facebook to keep out advertisers that hurt user experience on its platform.
This also means users continuing to use the platform with a better experience and trusting the ads they see.
Though this update was pushed out a few months ago, it’s now clear what the penalties are for pages.
Put page id —
Thread URL — https://www.facebook.com/groups/EcomElites/permalink/506007979916721/
Here is one topic that may interest you: How to find the people most likely to buy your Shopify products?