What to do when your Facebook Ad gets disapproved [HOW TO FIX]

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There is NOTHING more stressful than getting your ads disapproved after spending countless hours thinking about the perfect angle, writing the copy, and creating the most spectacular image in Photoshop or the coolest, most viral video ad in Adobe Premiere.  

It sucks, and I know it, it’s like this literally!!! 

What to do when your Facebook Ad gets disapproved [HOW TO FIX]

I FEEL your pain and Facebook doesn’t make it easy.    Rather than telling you WHAT part of your ad triggered their disapproval, they give you a canned disapproval message like this: 

“Your ad wasn’t approved because it doesn’t follow our Advertising Policies, which apply to an ad’s content, its audience and the destination it links to. We don’t allow ads that use profanity, or refer to the viewer’s attributes (ex: race, ethnicity, age, sexual orientation, name) or harass viewers.

How to fix: We recommend focusing on your product or service, rather than the audience, and/or remove the profanity from your ad and/or destination it links to.If you’ve read our policies and think that we made a mistake, you can request a second review by our team.”


Something we like to refer to as the ‘process of elimination’

Here’s an ad that was disapproved with the above message:

What to do when your Facebook Ad gets disapproved [HOW TO FIX]
Disapproved ad.

Rather than focusing and trying to guess what caused the disapproval.  We are going to use a process of elimination. 

Step #1 is to come up with a plan.   Here’s what we usually follow:

A) Remove all text on the ad, fill it with boring, product centric text aka dummy text.     In this case, we just put  Webdesign Service.  Full Service Design. Click SHOP NOW To Learn More.

B) Change the links in the ad.  Rather than pointing to our old homepage www.bannerslanders.com, we will find a high ranking site on Google for wordpress sites and try that link instead of ours.  

C) We are going to change our thumbnail for our video ad.

D) We are going to change our video ad to static image ad. 

Step #2 – Create duplicates of the disapproved ad, and edit them with the plan from above creating variants.

Step #3 – Send it for review by hitting the PUBLISH button then wait to see which one gets approved which one gets disapproved.  

Once you isolated the problem this way, you can move down that ‘road’ and fix it.    Eventually, being able to run your original ad with slight edit to pass the policy check.

Good luck!

What to do when your Facebook Ad gets disapproved [HOW TO FIX]

PS:   After testing variants based on the rules above,  we had an ad approved where we reworded it so it doesn’t mention YOU/YOURS, etc at ALL and that got approved.  See the LIVE ad right here.

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iAmAttila is a serial entrepeneur that started performance affiliate marketing in 2008 building and ranking sites. After the google humminbird update made SEO ranking way harder he switched to paid advertising in 2012. Ever since switching to paid ads, he has spent over 8 figures in ad spend promoting a variety of verticals and adapting to new changes and challenges as they come up. on iamattila.com, the blog he shares up to date information, tips and tricks that work and helps readers learn about new affiliate marketing opportunities. When he's not busy working (although he works 12-14 hours each day) he enjoys traveling with his family, playing with his dogs, BBQ, movies and learning new stuff.

3 thoughts on “What to do when your Facebook Ad gets disapproved [HOW TO FIX]”

    1. there is no solution NOT TO GET BANNED. They banned my friends entire business manager and he runs uncloaked, whitehat ecommerce. It’s just facebook’s craziness. There’s no magic secret, there is no ‘hookup inside facebook’, there’s no ‘weird trick’ that will NOT get you banned.

      Solution? Better quality safe sites for Blackhat to EXTEND the lifetime. Better cloaking. More Accounts as Backup. Better organized team to handle bans and get shit back up and running.

  1. Thanks Attila,
    Facebook is a really crazy place for people specially novice like us.
    It’s funny that I got my two ad accounts disabled in 1 day and the ads were approved. This was crazy thankfully I came or clean.
    Moral of the story : Facebook is a B!tch. Keep the back up accounts ready.

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