I have been in the game for a long time, and during my time in the industry, there have been a lot of changes. I went from running a company with 50+ employees to smaller teams, to just a few people. But the thing is, my output just increased with time, and the revenues have never been higher. The reason behind all of it is AI.
I know AI is used like marketing nowadays, but it’s way more than that. When I talk about AI, I don’t mean these borderline useless AI chatbots; what I talk about is complex systems, apps, and tools that automate a lot of work and give consistent results.
My favorite tool right now is Claude Code. I have coded so many weird tools that help me automate every part of research, campaign making, and optimizing, that it’s crazy. I would have paid any amount of $ for this kind of access to tools way back in the day, when you had to do everything manually.
One of the things that has increased my revenues the most is AI video!
The Old Way
If you have ever made a video, you know the process. You come up with an idea, script it, record something, hate it, do it again, then edit it for hours, and it still ends up bad.
I’m not a video editor, and all of this has been such a pain in the ass for me that I for years, had a bunch of video editors on my team doing this part of the job. Finding a good editor is incredibly hard. In all of my years, I only worked with a few editors that didnt rip me off, but knew what they were doing.
I also used to hire influencers to record videos of products and services. And this was always so frustrating. All of them were just after the paycheck, and they did such a bad job reading the scripts, or acting them out, that I just wanted to give up. But there was no alternative back then. You had to use them or fail completely.
Of course, there were always a couple of incredible people that I enjoyed working with. One of the female influencers we used a lot is super famous now, and I see her in ads from big brands all the time. You can always tell who the good ones are right from the start. But all of this has changed; now we, and almost everyone, have switched to AI videos.
AI Videos Are Good, Not Great
Now with Sora (RIP), Veo, Seedance and others, you can make a lot of videos that already look good, but there is always that something missing. You can always tell when someone uses an AI video. It just has that feeling that nobody likes. And this is where everyone fails with using AI.
My team has struggled with this for a while now. Ever since the first Sora version, we have used AI avatars and b-roll for our videos. And only in the last few months have we mastered the quality so that it doesn’t look like AI anymore. And a big part of that success is AdsBabe.com. But I’ll mention them a bit more later on.
So what we learned is that AI videos are just the starting spot, and to really make them work, you need to personalize the videos to your audience. You need to make it look real.
So, with Meta and its Andromeda update, and other social media requiring more variations, we have made a system that we apply to all of our videos. Basically, we make tailored variations to audiences, and we do all of it fully automated.
We make versions for:
- Introduction, Newcomers, and Beginners
- For experienced users
- For people in specific countries, states or even cities
- And for specific pain points
The more personalized, the better. So basically, in videos, you mention the state, country or even city you are targeting, the audience group, the pain points, the potential solutions, and of course, different angles for each of them.
Then you have to focus on adding a human touch. This is usually done through skilled editing. And this is where the team at AdsBabe.com really made a difference for our ads.
Their team of editors is incredible. We give them our niches, ideas, and products, and they give us finished videos that look just awesome. Everything is edited the right way, it looks good, and it flows well. Everything you need.
They will
- Take your idea and turn it into multiple creatives
- Adjust based on performance
- Remove the production headache
Conclusion
After years of trying, I realized something. I’m not bad at ideas, im bad at executing some parts of ads. In my case, video editing is something im just not great at. I have outsourced this for years to different random creators on Fiverr, and even hired entire crews to do it for me, but most of them just don’t get it.
So far the best use of AI I have found is to make your own thing and then use AI to optimize details of your ads to fit all of the audience segments that you want to target. If all of this sounds hard, that is because it is. It takes skill and experience to make it work. Luckily some companies can help with that and I mentioned AdsBabe.com who has been incredibly helpful for the way I make ads.
They charge $50 per video, but I got us a coupon so you can take 50% OFF on your entire order. So each video is $25 bucks, and I think variants are like $10 or smt.
COUPON CODE: SEXYADS50
If you don’t like reading, here is the video version as well!
