Trust Badges Can Increase your Conversion Rate by 74% – Which One Should Use?

Trust Badges Can Increase your Conversion Rate by 74% - Which One Should Use?

Share this post and enter to win 1 on 1 consulting worth $2000!

Some say this, others say that.  I never trust the grapewine, and you shouldn’t too because it can cost you lost revenues. One thing for certain, some things like Trust badges can increase your CR and thus make you more money on your shopify store are true.  I’ve used optimizely to split test this, and yes it causes a lift in CR.

But then comes the question, which trust badge should we put on our store? There’s tons of trust badges on google images!

Econsultancy did a customer survey; how and who they interviewed to get their opinion I am not sure, but they found this:

McAfee (79%)

Verisign (76%)

Paypal (72%)

BBB (37%)

TRUSTe (28%)

Source: https://econsultancy.com/blog/7941-which-e-commerce-trustmarks-are-most-effective?inf_contact_key=4436c6cc98a1697748c1a7019b48425594a615e20df737eeaa14b4dedf60d76b

This was actionable data I wanted to test myself, but I changed it a bit and decided to harness the authority of Google. So I added the google logo in there as well and ran this targeting people who spend their life on Facebook using Google Surveys, and spent $50 bucks on the data and got 168 people to give me their opinion.

This is what the survey looked like to people that took the test:

Screenshot_1

This is what the results were   As you can see VeriSign still was #1,  but Google came in #2 followed by Paypal #3,  and McCafe was really low on the list.    Pretty interesting? I THINK SO!

Screenshot_3

 

Share this post and enter to win 1 on 1 consulting worth $2000!

iAmAttila is a serial entrepeneur that started performance affiliate marketing in 2008 building and ranking sites. After the google humminbird update made SEO ranking way harder he switched to paid advertising in 2012. Ever since switching to paid ads, he has spent over 8 figures in ad spend promoting a variety of verticals and adapting to new changes and challenges as they come up. on iAmAttila.com, the blog he shares up to date information, tips and tricks that work and helps readers learn about new affiliate marketing opportunities. When he's not busy working (although he works 12-14 hours each day) he enjoys traveling with his family, playing with his dogs, BBQ, movies and learning new stuff.

2 thoughts on “Trust Badges Can Increase your Conversion Rate by 74% – Which One Should Use?”

  1. Thank you for this article. How do I get VeriSign? It’s not in the shopify apps store.

    Thank you in advance

Leave a Reply

Your email address will not be published. Required fields are marked *

14 + 12 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.