How To Test 100 Ads Most Effectively on TikTok Ads [Here’s What I Researched]

Option 1: Consolidated CBO Testing (Most Efficient)

Structure:

• 5-10 CBO campaigns with 10-20 ads each

• Group ads by similar themes/creative types (e.g., UGC style, product demos, testimonials)

• $150-300 daily budget per CBO campaign

• Let TikTok’s algorithm pick winners from each batch

Why This Works:

• Budget efficiency: Instead of $20+ per ad (=$2000+/day), you spend $1500-3000 total

• Fast winner identification: CBO quickly allocates budget to best performers

• Manageable scale: 5-10 campaigns vs 100 individual campaigns

Option 2: Sequential ABO Testing (Budget-Conscious)

Process:

• Test 10-20 ads at a time in ABO format

• $20-30 per ad group, 3-5 days testing

• Kill losers, promote winners to higher budget

• Repeat with next batch of 10-20 ads

Timeline: Complete 100 ad test in 4-6 weeks instead of all at once

Option 3: The “Tournament” Method (Reddit Favorite)

Based on successful Reddit strategies:

Phase 1: Mass CBO Testing

• Create 3-5 large CBO campaigns with 20-30 ads each

• $200-400 budget per campaign

• Run for 5-7 days

Phase 2: Winner Consolidation

• Identify top 10-15 performing ads across all CBOs

• Create new “Winner CBO” with just the top performers

• Scale budget on winner campaign

Option 4: Creative Batch Testing

Organization by Creative Type:

• Batch 1: User-generated content style (20 ads)

• Batch 2: Product demos (20 ads)

• Batch 3: Testimonials (20 ads)

• Batch 4: Trending sounds/effects (20 ads)

• Batch 5: Static/carousel ads (20 ads)

One CBO per batch, $200-300 daily budget each

Recommended Approach for Your Situation

Given your $14 payout constraint and need for efficiency:

The “Smart Batch” Strategy:

1. Create 5 CBO campaigns (20 ads each)

2. $250 daily budget per campaign = $1,250/day total

3. Group by performance potential (not just creative type)

4. Run for 7 days maximum

5. Kill entire underperforming CBOs, scale winners

6. Extract individual winning ads and test in focused campaigns

Budget Breakdown:

• Traditional 100 ABO approach: $2,000-3,000/day minimum

• Smart Batch CBO approach: $1,250/day

• Potential savings: 40-60% while maintaining testing volume

This approach is widely recommended by high-spending Reddit advertisers who regularly test large creative volumes efficiently while maintaining profitability constraints