I’ve been an adwords guy for many years, in fact I made my first million dollars in profit running diet and skin care products in EU geos many years ago.
Then Google went nuts, and I switched to Facebook taking all the adwords experience with me.
One of the areas where FB excelled in the past was being able to take your existing customers, then generate lookalike audiences from this and then target people that look like’ your customers, and have better conversions this way thanks to this advanced targeting method.
Now, what no one really says is that the success of your lookalike audiences is based on how good your customer data is; aka the source.
If this customer list is full of spam email addresses, or people who just sent emails to learn more about your biz but never bought – then generating a lookalike from it won’t be as effective as if you hand pick your top customers one by one.
Ecom Tip: generate custom audience from your store’s pixel by using the criteria where conversions/sales were more than $100, then generate a lookalike 1%,2%…10% and test each of them out.
I know what you are thinking, BUT WHAT IF I AM GETTING INTO A NEW NICHE, AND I DON’T HAVE CUSTOMER LIST?
Smart asses will tell you “GO OUT AND BUY DATA aka mailing lists, customer lists” — sure that’s easy but again, it will not be very good because you
don’t know which one of these customers is fake, which one is just looking for info, which one is an actual buyer, etc – so your source audience will not be the highest quality it can vs if you build it yourself so you truly know the truth who is who.
So here’s what I know from running Adwords for so long; Adwords aka Google Ads unlike Facebook, especially their SEARCH network is very high quality traffic, and people search with intent for the most part.
By using high intent keywords (read more about what intent keywords are here on Wordstream, as I am too lazy to write another post about that atm), you can build insanely high quality source audiences to build lookalikes from.
Let’s say you are wanting to do lead gen on FB, which seems to be a more and more popular thing for affiliates to switch to since drop shipping from AliExpress is dead (unless u are doing POD or drop shipping from same country your customers are in but that’s a whole different story i could write about, and should i know)
In lead gen you have the popular verticals like
let’s take solar for example, as keywords aren’t that insanely expensive as they are for auto insurance for example on google ads..
You’d make a landing page to collect leads of peeps that wan’t solar on their roof, it’d be a simple lander, with like a survey to ask em a buncha shit to qualify the leads, and then get their email & phone number, you’d then get a va to call em to verify if they wanna buy right now and u should set an
appointment to go on sight to discuss, or not… (bannerslanders.com can help u with the lander for this)
You’d then organize the peeps that actually want an appointment set into a list, and generate a lookalike audience from that list and run solar ads on facebook…
I’ve done this in the past with great success.. it will work pretty much for any niche, the only thing to keep in mind when picking your vertical is the cost of the keywords on google… shit like auto insurance or mortgage have insane CPC prices on google.
Try it, this stuff works right away and will help increase your conversions on FB.
Until next time, wish you many successful campaigns!