Ad Hacks

How to Add US State Locations in Bulk to Meta Facebook Ads Using the Correct Bulk Import Syntax

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The problem:When you paste a list of states into Facebook’s bulk location importer, Facebook often pulls in completely unrelated countries that share the same state name. Even if you try adding qualifiers like “State, US”, “State, USA”, “State, United States”, or “State (US)”, Facebook still mixes in foreign regions you never intended to target. The … Read more

How to Dramatically 10X Your Facebook Video Ad Success Rate from 1% to 10%+

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Dramatically Improve Your Facebook Video Ad Success Rate from 1-2% to 10%+

Based on research into high-converting Facebook video ads, UGC, and VSL strategies, here’s your guide to significantly boosting your success rate with video ad creatives. The Foundation: Understanding What Works in 2025 A success rate of 1-2% is common for advertisers testing creatives without a clear plan. Top performers hit success rates of over 10% … Read more