TikTok

How To Test 100 Ads Most Effectively on TikTok Ads [Here’s What I Researched]

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Option 1: Consolidated CBO Testing (Most Efficient) Structure: 5-10 CBO campaigns with 10-20 ads each Group ads by similar themes/creative types (e.g., UGC style, product demos, testimonials) $150-300 daily budget per CBO campaign Let TikTok’s algorithm pick winners from each batch Why This Works: Budget efficiency: Instead of $20+ per ad (=$2000+/day), you spend $1500-3000 total Fast winner … Read more

How To Start a TikTok Shop, My Experience So Far

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If you’re thinking about starting a TikTok Shop because you’ve heard it can blow up fast, you’ll want to read this. This is a real case study of what actually happens when you launch one. So, I started a TikTok Shop thinking it would be straightforward. My plan was simple: invite a ton of creators … Read more