2nd Level Optimization for ZeroPark Campaigns

2nd Level Optimization for ZeroPark Campaigns

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This is a continuation of my previous optimization guide. 

If you haven’t read that one, it’s where we take a RON campaign and optimize it by breaking it down using a strategy we create based on what the data tell us. 

You can read that guide here.

To continue, I am now looking at the data from my 1st level optimization campaigns, all feeding into the same RedTrack campaign.

I looked at source IDs, target IDs, campaign IDs. I determined that we received a total of 338 leads, and we got 2 FTD’s – our ROI is around 80% pure profit. 

We are doing a budget of $100 per day. We want to look at our data again and see what jumps out and improve our numbers.

ZONE IDs, and TARGET IDs, didn’t produce any statistically significant information. For us (in this case, there weren’t 10 FTD’s from one campaign for us to know thats a winner for sure.)

So we have to look at the variables where we can ‘clean’ our campaigns. And this is CREATIVE ID

2nd Level Optimization for ZeroPark Campaigns

We do that by breaking our campaigns, down by creative ID.

We want to take the top 5 creatives for our 4 campaigns. We want to take the top by CR % so we extend everything, by clicking down arrow:

2nd Level Optimization for ZeroPark Campaigns

Then, we click the CR to sort it in descending, and we take the top 5 creatives and pause the rest.

2nd Level Optimization for ZeroPark Campaigns

Afterwards, we increase the budget from $100 to $200 per day and we let it run for 2-3 days and we check our data again.

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iAmAttila is a serial entrepeneur that started performance affiliate marketing in 2008 building and ranking sites. After the google humminbird update made SEO ranking way harder he switched to paid advertising in 2012. Ever since switching to paid ads, he has spent over 8 figures in ad spend promoting a variety of verticals and adapting to new changes and challenges as they come up. on iAmAttila.com, the blog he shares up to date information, tips and tricks that work and helps readers learn about new affiliate marketing opportunities. When he's not busy working (although he works 12-14 hours each day) he enjoys traveling with his family, playing with his dogs, BBQ, movies and learning new stuff.

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