Pinterest has opened up their system for advertisers (read more here) just recently.
WHY is that good you may ask? When a traffic source is NEW, and in its infancy stages of allowing advertisers – THEY DON’T HAVE A TON OF RETARDED RULES…YET!
HOW is this AWESOME? Well for one you will be able to get cheaper traffic, and run many types of offers which might get banned later on the traffic source as affiliates start pushing the envelope in drones as more and more join in to grab a piece of the Pinterest pie!
SO What is so special about pinterest?
-Most of their demographic is WOMEN
-Women love to shop, and cook. In fact almost 80% of all pins are food related!
The audience being women, tons of ideas come to mind – I have too many but the fact they love to shop and cooking makes for one amazing idea to LIST BUILD. You can harness the powers of pinterest to build one hell of an “interested in cooking/food” mailing list.
Then once you have the mailing list you can sell them:
recipe, wine, fine dining etiquette, baking books
cookware, utensils, pots&pans, table settings, decorations,flowers,vases via ShareASale
special cooking school classes/get-a-ways (I know from personal experience that many rich do cooking tourism where they travel the world to go to authentic cooking classes in the geo they wanna learn, ie italy->italian)
and many more – these are just a few things that come to my mind… I’m sure if I’d do a full scale due dilligence into the niche I’d be able to list 100s of stuff you can sell to the demo of Pinterest.
Hope you enjoyed another valuable post with information that lets you bank hard NOW!
Had my assistant working over time on a list of niche building topics. I’ve picked the ones we’re going to do, and here are the list overs. It’s a great list that took him a week of research and cost me a couple hundred bucks in time spent. I am sharing it with you for free. Keep me posted if you get started in list building, and let me know how it goes. Am always interested in hearing about your successes
List of great list building topics/niches
real estate – selling
real estate investing
arts and crafts
insurance – auto
insurance – general
insurance – health
insurance – home owner’s
insurance – life
make money online
real estate – buying
real estate – commercial
search engine optimization
social media marketing
When all the gurus online talk about list building they either assume you have a product, or have your niche already picked so you can attack the list building challenge from the ground up.
But WHAT IF, you have a website already and want to add a list? How do you come up with a lead magnet to give away? How do you figure out what your visitors common problems are?
Imagine this, you spent months (or years) building a kick ass website and never made a list because, well quite frankly you didn’t know how a list can make you a ton of money forever! Now that you discovered this amazing opportunity, you want to jump on the bandwagon and harness the free traffic coming to your established site!
To build your list, you could simply throw up an opt in form (like i’ve done on the upper right hand here on iAmAttila) but chances are that won’t get you many opt in leads. Yea it will get a few, but nothing extraordinary so you have a big audience to sell stuff to, FAST!
So the question is: How to find out who your visitors are, and what is their common problem?
I’ve done research on this for you, and here’s what I learned…
1. Establish who your visitor is by looking at your website statistics.
Stats show that many website owners do not use statistics software at all. This is a shocking reality; I know you aren’t that dumb and you are using Google Analytics, and have been for a while now. A great way to learn who your audience demographic is, to fire up google analytics and check out what they have under the demographic details in terms of sex, age groups, and interests.
For example, my writing company writes all current event updates that concerns celebs for magweb.com, a celeb gossip/news site. The site owner has been using Google Analytics since he started the site. Now while chatting with him, and brainstorming of what kind of lead magnet to give away – I assumed that this being a celeb gossip/news site the most common visitor would be female. WRONG – Google analytics told us that 55% is male, whilst 45% are female. We also learned that the majority are interested in fitness, and diet. Let’s take a mental note of that one.. and move onto the next one.
2. Look for similar websites and check out what kind of advertisements show up
This is the another way to check what kind of problem your visitors might be having, you simply take a look at what kind of ads are running on similar sites like yours. In the case of magweb, we went on google, and did a search for celeb news. Then looked at all the sites on the 1st page of search results, a quick look at the sites revealed something interesting – most ads were either diet or fashion (looking good, beauty,etc). — remember the mental note we made in the first point? — its confirmed, similar website ads show that their visitors are interested in fitness/diet as well (aka looking good)
3. Look at magazine covers that are related to your site’s niche and see what kind of headlines show up on the covers of these mags.
I like to look at the covers of magazines to get ideas on the type of lead magnet to create; looks at People magazine for example on google images, I was able to see they have a TON of articles that are titled something like this: How they did it – Half Their Size, 11 great tips to look fit like Angelina Jolie! , 5 secret tips that helped Drew Barrymore lose weight, etc etc. — again, diet/fitness/looking good is dominating the celeb news mag covers!
4. Visit forums that are on the same topic as your website and see what the most talked about threads are.
There are a ton of special interest forums, for a client of mine that operates a network of dog breed sites we were able to learn a ton about what kind of common problems dog owners in the breed category face by going on _fill_in_breed_here forums and checking the most talked about threads, and also results of polls they conducted on the poll. For one breed, we learned that those kind of dogs have a ton of eating problems, and created a lead magnet that provided a solution to the fussy eating problems of their dogs.
5. Conduct a survey, and ask your audience to tell you what their problem is so you can help solve it.
I haven’t done this personally because we were able to learn a whole lot from the previous 4 methods about the audience and problems they were having on magweb. However, while researching how to figure out what kind of problems a websites’ visitors might be having – many suggested to conduct a poll and simply ask them.
This is a good idea, and at the same time a limiting one. If you make a poll, and you give them multiple choice questions – you might be limiting your scope and miss the real problem that’s most common; however if you make an open ended poll, then not many people might fill it out because people are very lazy and their time is ultra precious. Yea you can solve this by giving them a reward for filling the survey/poll – but then the answers might not always be real, research has shown that a lot of people who complete paid surveys aren’t honest in their responses. But anyhow, this is also a way to find out what the common problems are – you just have to set it up right. SurveyMonkey came highly recommended.
Hope this info was valuable to you – leave a comment if you have any questions.
I’m a list building newbie just like anyone who wants to get into list building. Well, I’m actually a 3 week old infant in list building. But I’ve learned a ton of stuff already, because I took action. One very important thing I learned is how very important it is to do your homework! (Sounds like a cliche? You hear it when it comes to any kind of Internet Marketing, don’t you..right?)
Well, it is very important because we all only have 24 hours in a day. If you don’t do your homework, you might head in the wrong direction and won’t maximize time invested vs profit gained.
I like to take action, I read some stuff on list building on Day 1, day 2 I made and created opt in page, confirmation page, thank you page with leadpages. It’s what everyone uses like John Chow, Jeremy Shoemaker, and all the big IM millionaires including Frank Kern – The GOD of list building! Sign up here if you don’t have LP account yet.
For the mailer I signed up with Aweber – get your account here if you don’t have one. Again, my decision WHY i went with aweber is simple – all the masters of email marketing use it – so I follow their lead, why reinvent the wheel right?
Then, I had an eBook written by my copywriters at pimplabor.com, and also 10 x 500 word articles based on the most popular threads on the dog breed forum. And bunch of other stuff, but I’ll get into the details how I did it another day, another post.
After getting some leads, and running the extra mile I realized – I didn’t do my homework, and I didn’t prepare. Luckily I picked a great niche, can sell them tons of stuff so I hit the nail on the head there, but I realized I don’t enjoy this niche – even though I can relate, I sure as hell don’t follow this niche daily….
Here’s 4 reasons WHY its very important to pick the right niche from the start, and to do your due dilligence
Niche selection is of utmost importance when picking a niche to build a list for, the second most important thing is whether you are interested in it or not. My blog is about making money, I love internet marketing – so i love writing about it and trying stuff in it to see what gets some traction and I share it, because I also like giving back – karma, you see.
Anyway, this is how you pick a kick ass niche to promote!
1. Pick a few niches that you like that are EVER GREEN. Lucky for you, I’ve made a list and posted it here.
2. Pick a niche that has lots of products to promote. If your niche doesn’t have many products you can sell to it, you are shooting yourself in the foot and wasting time. I hope you were able to pick 3-5 from my list I’ve made, now the next step is to check which one(s) have a ton of products available.
Get an account on ClickBank – register at clickbank.com, then after you went through the whole shin-digs of activating your account login and click on Marketplace.
Now find the niche you picked on the left hand categories, or do a search for it and make note of how many products came up that relate to it.
If a niche has a couple products like 3 or 4, then it’s bad, but if you have 50+ products, you know the niche is solid.
3. Pick a niche that has healthy competition – you don’t have a niche with no competition, because that most likely means there’s no one really making money. You don’t want to waste your time so it’s important to do your homework in this regard too.
Head over to google.com, do a search for your niche (lets say pet grooming) and see if there are any advertisers. If there are great, this niche is awesome. If you don’t see any, run – this niche isn’t good.
4. Pick a niche you are passionate about or see yourself wanting to learn more about it – I can’t stress how important this is, think about it for a day or two – don’t make quick decisions. Ideally you want one something that interests you otherwise it will be a pain and not enjoyable to write new broadcasts, emails, hunt for new products/services to promote and the list goes on.
After you have your niche, the next thing to do is plan the back end, the auto responder series, and the products you will be selling to your list. More on this later…
There’s a shit ton of ways you can make money online, most people coming in to make money online 9 out of 10 pick the instant gratification one. That may be mobile media buys, web based offers, whatever – in short; they want to be paid right away there and then. This is AWESOME! And I take my part in sending leads to CPA Networks; hell that’s how I made more than 1k/day consistently over the past few months after I finally figured it out, ya ready? golden bomb about to be dropped – that ANGLES are everything when it comes to media buying.
OK back to the subject, so most people pick instant gratification – which has a ton of cons.
You have to micro manage campaigns
Campaigns go down
Campaigns cap out
Your traffic source can fuck you for unknown reasons to them (as did Google to me)
Advertiser cuts the payout
Advertiser tells you your lead quality sucks so stop sending leads
Advertisers end your cash cow offer
and the list goes on….
The above reasons are why many big time affiliate guys that made MILLIONS of Dollars (so they say) working from home turned into CPA Network owners, started their own media buying paid forums are creating their own mobile offers and GOT INTO LIST BUILDING!
Just imagine, you are on vacation, you have systems in place – everyday profits are steady and/or growing because your kick ass team, and well oiled machine in the office is doing a hella of a job launching new campaigns, optimizing them, testing new stuff… then a policy changes, offer gets STOPPED, and you cannot run any other offers because they have an internal problem – where their own ad approval systems can’t tell which creatives adhere to their new policies, and which violate it. IT HAPPENED TO ME! So I mapped out the problem on a mindmap using mindjet for anyone who cares…
I asked myself.. What is an asset that I can build which is immune to traffic source fuck ups, immune to advertisers and will make me money long term. After searching around for hours and polling smart people on paid forums like STM ..I arrived at NICHE LIST BUILDING!
LIST BUILDING you see is the best type of make money online method there is, period! If you do your job well, and plan it out it is the only way to make money consistently forever. Yes, forever. To build a list and get leads is the simple part, and from what I’ve seen that is what people focus on the most and lose their attention from what really matters – monetizing the list.
And no, by monetizing the list I don’t mean make a list of emails in a certain niche, then spam the shit out of them with related offers for ever. Hell No. If you want a long term money making asset in list building then you MUST do it right. What makes a list GOOD? It’s YOU! Believe it or not, most marketers fail to understand that list building is about building relationships. Yup, you must build up trust, engage your readers on your mail list – and provide them VALUE. When you do that, they will trust you like they trust their friend and will buy anything you recommend to them.
So there we have it, that is why LIST BUILDING is the best thing one can do. Sure its not instant gratification, but you only pay for the lead once, and if you do well – you will be able to sell products/services to that person for EVER!
I am a major fan of Frank Kern, he’s the kind of guy who you either love right away or you hate. He’s straight in your face, yet not arrogant at all like some people. He’s a true professional. The guy is the god of list building, something I highly advocate and recommend to people getting into IM.
Many people say the money is in the list; yet most of the newbies who get into affiliate marketing opt to go for the quick gratification, rather than the only one that brings long term profits – list building.
Anyway, this video is from 2008! Yes its 6 years old – but what Frank teaches in it, is still how email marketing and list building works today. Definately worth every single minute, and it’s totally free. Enjoy!
Frank Kern – List building 101 on how you can make money forever!