List Building

Pinterest has opened up their system for advertisers (read more here) just recently.

WHY is that good you may ask?   When a traffic source is NEW, and in its infancy stages of allowing advertisers – THEY DON’T HAVE A TON OF RETARDED RULES…YET!    

HOW is this AWESOME? Well for one you will be able to get cheaper traffic,  and run many types of offers which might get banned later on the traffic source as affiliates start pushing the envelope in drones as more and more join in to grab a piece of the Pinterest pie!

SO What is so special about pinterest?

-Most of their demographic is WOMEN
-Women love to shop, and cook.  In fact almost 80% of all pins are food related!

The audience being women, tons of ideas come to mind – I have too many but the fact they love to shop and cooking makes for one amazing idea to LIST BUILD.  You can harness the powers of pinterest to build one hell of an “interested in cooking/food” mailing list.

Then once you have the mailing list you can sell them:

• recipe, wine, fine dining etiquette, baking books
• cookware, utensils, pots&pans, table settings, decorations,flowers,vases via ShareASale
• special cooking school classes/get-a-ways (I know from personal experience that many rich do cooking tourism where they travel the world to go to authentic cooking classes in the geo they wanna learn, ie italy->italian)

and many more – these are just a few things that come to my mind…  I’m sure if I’d do a full scale due dilligence into the niche I’d be able to list 100s of stuff you can sell to the demo of Pinterest.

Hope you enjoyed another valuable post with information that lets you bank hard NOW! 

Had my assistant working over time on a list of niche building topics. I’ve picked the ones we’re going to do, and here are the list overs. It’s a great list that took him a week of research and cost me a couple hundred bucks in time spent. I am sharing it with you for free. Keep me posted if you get started in list building, and let me know how it goes. Am always interested in hearing about your successes 🙂

-A

List of great list building topics/niches

When all the gurus online talk about list building they either assume you have a product, or have your niche already picked so you can attack the list building challenge from the ground up.

But WHAT IF, you have a website already and want to add a list? How do you come up with a lead magnet to give away?  How do you figure out what your visitors common problems are?

Imagine this,  you spent months (or years) building a kick ass website and never made a list because, well quite frankly you didn’t know how a list can make you a ton of money forever!   Now that you discovered this amazing opportunity, you want to jump on the bandwagon and harness the free traffic coming to your established site!

To build your list, you could simply throw up an opt in form (like i’ve done on the upper right hand here on iAmAttila) but chances are that won’t get you many opt in leads.  Yea it will get a few, but nothing extraordinary so you have a big audience to sell stuff to, FAST!

So the question is: How to find out who your visitors are, and what is their common problem?

I’ve done research on this for you,  and here’s what I learned…

1.  Establish who your visitor is by looking at your website statistics.

Stats show that many website owners do not use statistics software at all.  This is a shocking reality;  I know you aren’t that dumb and you are using Google Analytics, and have been for a while now.   A great way to learn who your audience demographic is, to fire up google analytics and check out what they have under the demographic details in terms of sex, age groups, and interests.

For example,  my writing company writes all current event updates that concerns celebs for magweb.com,  a celeb gossip/news site.  The site owner has been using Google Analytics since he started the site.    Now while chatting with him, and brainstorming of what kind of lead magnet to give away – I assumed that this being a celeb gossip/news site the most common visitor would be female.   WRONG – Google analytics told us that 55% is male, whilst 45% are female.  We also learned that the majority are interested in fitness, and diet.     Let’s take a mental note of that one.. and move onto the next one.

2.  Look for similar websites and check out what kind of advertisements show up

This is the another way to check what kind of problem your visitors might be having, you simply take a look at what kind of ads are running on similar sites like yours.   In the case of magweb, we went on google, and did a search for celeb news.  Then looked at all the sites on the 1st page of search results, a quick look at the sites revealed something interesting – most ads were either diet or fashion (looking good, beauty,etc).    — remember the mental note we made in the first point?  — its confirmed,  similar website ads show that their visitors are interested in fitness/diet as well (aka looking good)

3. Look at magazine covers that are related to your site’s niche and see what kind of headlines show up on the covers of these mags.

I like to look at the covers of magazines to get ideas on the type of lead magnet to create; looks at People magazine for example on google images, I was able to see they have a TON of articles that are titled something like this: How they did it – Half Their Size, 11 great tips to look fit like Angelina Jolie! ,   5 secret tips that helped Drew Barrymore lose weight, etc etc.    — again,  diet/fitness/looking good is dominating the celeb news mag covers!

4. Visit forums that are on the same topic as your website and see what the most talked about threads are.

There are a ton of special interest forums,   for a client of mine that operates a network of dog breed sites we were able to learn a ton about what kind of common problems dog owners in the breed category face by going on _fill_in_breed_here forums and checking the most talked about threads, and also results of polls they conducted on the poll.         For one breed, we learned that those kind of dogs have a ton of eating problems, and created a lead magnet that provided a solution to the fussy eating problems of their dogs.

5. Conduct a survey,  and ask your audience to tell you what their problem is so you can help solve it.

I haven’t done this personally because we were able to learn a whole lot from the previous 4 methods about the audience and problems they were having on magweb.   However,  while researching how to figure out what kind of problems a websites’ visitors might be having – many suggested to conduct a poll and simply ask them.

This is a good idea, and at the same time a limiting one.   If you make a poll, and you give them multiple choice questions – you might be limiting your scope and miss the real problem that’s most common;  however if you make an open ended poll, then not many people might fill it out because people are very lazy and their time is ultra precious.      Yea you can solve this by giving them a reward for filling the survey/poll – but then the answers might not always be real,   research has shown that a lot of people who complete paid surveys aren’t honest in their responses.      But anyhow, this is also a way to find out what the common problems are – you just have to set it up right.  SurveyMonkey came highly recommended.

Hope this info was valuable to you – leave a comment if you have any questions.