New Google Video Ad Extension – How You can Utilize in Your Own Ads

Have you guys heard about the new video ad (YouTube Ad) extension and more extensions are coming soon?

Similar to Google’s search ad extensions, YouTube ads have extensions that will help you interact with users beyond just clicking on the ad.

Most extensions are concentrated on calls-to-action. Some will let you place your store details or create lead generation forms.

At the moment, this ad extension is only available TrueView in-stream and on long non-skippable ads.

This was not the only news coming from Google regarding video ads. Later this year (so, incredibly soon) CTA extensions will be available for 6-second bumper ads. This is only the start, and Google will continue to expand this. Idea is to help their users to drive as much traffic and conversions as possible.

One of the most interesting extensions is site link extension. You will be able to add a URL link under your video ad.

This extension is currently being beta tested by 30 advertisers. The results that they achieved are very encouraging. On average they had 50% more clicks for their ads and the conversion rate was around 23%.

Of course, ones the extensions become available, you can select them from the Google Ads extensions tab.

The goal for all YouTube extensions is to allow your customers to take action without disrupting their video viewing experience.

Why do we need video extensions?

Well, YouTube is only giving us 30 characters for 3 Headlines and 90 characters for 2 descriptions. That is not much for you or your copywriter to promote your product or service in an awesome way.

This is where video extensions are come in to give you more options for attracting attention and engaging your viewers.

One of the biggest reasons why people struggle to have good conversion numbers is because their viewers have to leave the YouTube platform and perform actions on their store page for example.

Also, YouTube wants people to stay on their platform. It’s not just to have more viewing time. They want more people to see their advertisements. YouTube will not appreciate you diverting people from watching videos and ads. It directly affecting their revenue.

This is an issue that all big online advertisers have to contend with. How to have people clicking on the ad, staying on the platform all the while you are gathering the details for the advertiser. For video ads, this whole process must not affect the viewing experience.

With the video extensions that is exactly the effect that Google will achieve.

The current model is limited. It’s not much different from billboards or other guerilla marketing technics. Where you can only inform people about your product. You have to rely on people stopping their activity and then searching for a way to go to your store and buy the product.

Store Location Extensions

This means while you are watching the video with some product advertisement a location of that store will be placed right underneath the video. Isn’t that cool?

Imagine a person watching your ad, liking the product and then making a straight beeline for your store. So, they don’t have to go to your website, Google you or anything like that. Just looking at the Google maps and finding a location.

Like with every new fixture, there is a number of things that you need to check out before putting it everywhere.

For example, is it worth showing your store location to the people from the other cities in your country?

I am not saying it is completely ineffective but I am not imagining many people are going to a different city just for one product or service.

On the other hand, Location extension is perfect for those that have a product with a big shipping prise, like furniture.

So, what you need to do is, go to Stor Locator Extension. Once you are there, type, location-based advertising campaign and target only people in your city or city area. This little trick will immediately improve your ROI.

Sitelink Extension

This is probably my favorite extension. Simply, it allows you to put several links underneath your Youtube video. So, in a video, you can promote several products and have a separate link for all of them. This is important because it makes the process from looking to buying a product much faster. All the viewer has to do is click on the link and he is immediately on the product page. It will massively improve your conversion rates. Also, ROI because you are making one video for multiple products.

Format Extension

Format extension is used primarily for link generation. It will keep your potential client’s information, like name and email and write it into a forme. All this will happen while that client is watching the video.

All you need to do is create a massage at the end of the video calling people to fill the forme. It’s awesome because your video is becoming an instant lead generation tool.

So, prepare your self for those extensions and think of creative ways for using them.

How to Target Properly on Google Ads to Generate Sales and Conversions

Targeting is everything when it comes to making sales from your Google ads, which is why I decided to share with you some tips on Targeting and Observation settings in Google Ads that I think can help affiliates.

Targeting vs. Observation

Let’s take a quick look at the difference between the two.

Whenever you choose Targeting as your option in the Audiences tab, you actually narrow down your reach, i.e. your audience. And as you add more layers, e.g. audience placement or topics, you become more and more specific in terms of who gets to see your ads and where you want them to appear.

Things to keep in mind about Targeting:

  • This option is suitable for Display campaigns.
  • It restricts the reach of your ad group. 
  • It allows you to use custom bids or bid adjustment on specific criteria.

If you choose Observation, however, you do not narrow down your audience, i.e. your reach remains the same. Adding additional layers in this case helps you find out how your ad group or campaign is going to perform for different audiences, topics, and placements.

Things to keep in mind about Observation:

  • This option is suitable for both Search and Display campaigns (although I would say it’s more applicable to Search, since you are already using keywords to refine your audience).
  • It allows you to monitor ad performance for selected audiences, topics, or placements.
  • It provides you with data on both campaign and additional criteria performance (which can help you with your future campaigns).

EXAMPLE: Let’s say that you are targeting your website remarketing visitors, and you want to see if that audience is performing better than your in-market audience. Based on the data gathered from your Observation campaign, e.g. the number of impressions and clicks, you can try to increase the bid of your remarketing audience. 

NOTE: Google recommends that you use Targeting for Display campaigns (because the Display Network offers higher chances for you to get a large number of impressions), and Observation for Search and Shopping campaigns (applicable for audiences). When it comes to Video campaigns, you can only use Targeting, because Observation is not available.

Now that we’ve got that out of the way, let me show you how to properly target your ads on Google.

Click Here to Read This Step By Step Guide Inside the iAmAffiliate Members Area

4 Simple Steps How to Create Custom & Lookalike Audiences on Google Ads

A lot of affiliates have no clue that Google Ads is something similar to Facebook’s lookalike audiences, and that you can use this to increase the sales and profitability of your Google ads. So, I wanted to share with you how you can create these audiences and improve your ads.

NOTE: You cannot use similar audiences for Shopping campaigns, ONLY Search campaigns.

Step 1: Go to Your Google Ads Account

First things first, head over to your Google Ads dashboard. 

Step 2: Go to the Audience Manager

To use or check your audiences, click on the Tools section at the top of the page, and then on the Audience Manager in the Shared Library

Once there, you’ll see all the audiences that you have stored in your Google Ads account. You’ll notice that there are different types of audiences — similar audiences, combined lists and website visitors, etc. What you’re interested in are similar audiences, i.e. the lookalike audiences of Google Ads.

On the right-hand side, you’ll see multiple columns (YouTube, Gmail, and so on). This means that for different ad products that Google has, those audiences have different number of people in them. For example, you can have an audience that has no people in the YouTube category, but it has 1 million in Display. Obviously, this is an unrealistic scenario, but I just wanted to give you an idea of what I mean.

Click Here to Read This Step By Step Guide Inside the iAmAffiliate Members Area