How To Structure Your Google Ads Campaigns Properly for Conversion Success

Facebook is such a popular topic every forum, every skype group; Facebook Ads, this, Facebook Ads that. Don’t get me wrong, I personally love Facebook Ads. What I don’t like is how they ban you for no reason; never explain how to fix something when they banned you so it doesn’t happen again, and pretty much make their so called golden laws, or the policies a ‘mystery’ riddle.

Thank goodness, there’s life beyond Facebook Ads; the #1 advertising platform in the world – Google Ads.

In this post, I am going to share my formula when starting campaigns. This is ONE campaign, with 5 adgroups. Starting budget is $500/day:

each ad-group has different targeting as such:

  1. Device – Topics Only – Demo
  2. Device – In-Market – Custom InMarket, Most Common Words Of Your Offer
  3. Device – URLs of high-intent sites related to offer where audience goes – Demo
  4. Device – Custom Affinity of URLs of offers like the one you are promoting
  5. Device – URLs with and without www of top placements in SPY TOOL DATA from AdPlexity Native/Display

PS: Like this tip? Find way more advanced topics on Google, and actual case studies how to make money with Google Ads inside iAmAffiliate premium forum. Join here >>

How to Target Properly on Google Ads to Generate Sales and Conversions

Targeting is everything when it comes to making sales from your Google ads, which is why I decided to share with you some tips on Targeting and Observation settings in Google Ads that I think can help affiliates.

Targeting vs. Observation

Let’s take a quick look at the difference between the two.

Whenever you choose Targeting as your option in the Audiences tab, you actually narrow down your reach, i.e. your audience. And as you add more layers, e.g. audience placement or topics, you become more and more specific in terms of who gets to see your ads and where you want them to appear.

Things to keep in mind about Targeting:

  • This option is suitable for Display campaigns.
  • It restricts the reach of your ad group. 
  • It allows you to use custom bids or bid adjustment on specific criteria.

If you choose Observation, however, you do not narrow down your audience, i.e. your reach remains the same. Adding additional layers in this case helps you find out how your ad group or campaign is going to perform for different audiences, topics, and placements.

Things to keep in mind about Observation:

  • This option is suitable for both Search and Display campaigns (although I would say it’s more applicable to Search, since you are already using keywords to refine your audience).
  • It allows you to monitor ad performance for selected audiences, topics, or placements.
  • It provides you with data on both campaign and additional criteria performance (which can help you with your future campaigns).

EXAMPLE: Let’s say that you are targeting your website remarketing visitors, and you want to see if that audience is performing better than your in-market audience. Based on the data gathered from your Observation campaign, e.g. the number of impressions and clicks, you can try to increase the bid of your remarketing audience. 

NOTE: Google recommends that you use Targeting for Display campaigns (because the Display Network offers higher chances for you to get a large number of impressions), and Observation for Search and Shopping campaigns (applicable for audiences). When it comes to Video campaigns, you can only use Targeting, because Observation is not available.

Now that we’ve got that out of the way, let me show you how to properly target your ads on Google.

Click Here to Read This Step By Step Guide Inside the iAmAffiliate Members Area

4 Simple Steps How to Create Custom & Lookalike Audiences on Google Ads

A lot of affiliates have no clue that Google Ads is something similar to Facebook’s lookalike audiences, and that you can use this to increase the sales and profitability of your Google ads. So, I wanted to share with you how you can create these audiences and improve your ads.

NOTE: You cannot use similar audiences for Shopping campaigns, ONLY Search campaigns.

Step 1: Go to Your Google Ads Account

First things first, head over to your Google Ads dashboard. 

Step 2: Go to the Audience Manager

To use or check your audiences, click on the Tools section at the top of the page, and then on the Audience Manager in the Shared Library

Once there, you’ll see all the audiences that you have stored in your Google Ads account. You’ll notice that there are different types of audiences — similar audiences, combined lists and website visitors, etc. What you’re interested in are similar audiences, i.e. the lookalike audiences of Google Ads.

On the right-hand side, you’ll see multiple columns (YouTube, Gmail, and so on). This means that for different ad products that Google has, those audiences have different number of people in them. For example, you can have an audience that has no people in the YouTube category, but it has 1 million in Display. Obviously, this is an unrealistic scenario, but I just wanted to give you an idea of what I mean.

Click Here to Read This Step By Step Guide Inside the iAmAffiliate Members Area